The Most Popular Smartphones of 2017

Wrapping up our look back on 2017's device landscape, let's dig into the numbers to find out the most popular smartphones of the last year.

When we examined Android v iOS Market Share for last year, the data suggested a strong year for Android powered devices, but looking at specific handsets and models as opposed to the operating system, Apple need not worry just yet.

2018 is already shaping up to be as competitive as ever - although maybe not in terms of new handset sales, as our MWC2018 review suggests. The big two retained their clear lead over the rest of the chasing pack, but have Apple and Samsung reached a point of diminishing returns as users see no major benefit to updating to their latest offerings?

The following statistics are based on mobile web traffic to a global network of partner websites using the DeviceAtlas device detection platform.

Looking for more recent data on the most popular smartphones? Click here for our refreshed numbers and analysis.

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United Kingdom

Apple dominate the scene in the UK, with Samsung occupying only three spots in an otherwise Apple-flavoured top ten.

The Galaxy S6 retains its position from 2016, while the iPhone 7's introduction has knocked the 5 down the list, perhaps suggesting some Apple users are more inclined to update every two years instead of annually.

Country Position Phone model OS
United Kingdom 1 iPhone 6 iOS
United Kingdom 2 iPhone 6S iOS
United Kingdom 3 iPhone 7 iOS
United Kingdom 4 Samsung Galaxy S6 Android
United Kingdom 5 iPhone 5S iOS
United Kingdom 6 Samsung Galaxy S7 edge Android
United Kingdom 7 Samsung Galaxy S7 Android
United Kingdom 8 iPhone SE iOS
United Kingdom 9 iPhone 5 iOS
United Kingdom 10 iPhone 6 Plus iOS

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Germany, France & Spain

The same can be seen across Europe, with the iPhone 8 nowhere to be seen in the top 20 devices.

The iPhone 6, released in late 2014, is the most used phone in Germany, France and Spain.

In Germany, the Samsung Galaxy S7 raced into the top 5, pushing the iPhone 5 out of contention. In Spain, the Huawei P8 Lite remained popular throughout 2017.

Germany

Country Position Phone model OS
Germany 1 iPhone 6 iOS
Germany 2 Samsung Galaxy S7 Android
Germany 3 Samsung Galaxy S6 Android
Germany 4 Samsung Galaxy S5 Android
Germany 5 iPhone 6S iOS
Germany 6 iPhone 7 iOS
Germany 7 Samsung Galaxy A3 Android
Germany 8 Samsung Galaxy S7 Edge Android
Germany 9 Samsung Galaxy A5 Android
Germany 10 Samsung Galaxy S5 Mini Android

France

Country Position Phone model OS
France 1 iPhone 6 iOS
France 2 iPhone 7 iOS
France 3 iPhone 6S iOS
France 4 iPhone 5S iOS
France 5 iPhone 5 iOS
France 6 iPhone SE iOS
France 7 Samsung Galaxy S7 Android
France 8 Samsung Galaxy S7 Edge Android
France 9 Samsung Galaxy A3 Android
France 10 Samsung Galaxy S6 Android

Spain

Country Position Phone model OS
Spain 1 iPhone 6 iOS
Spain 2 Huawei P8 Lite Android
Spain 3 Samsung Galaxy S6 Android
Spain 4 iPhone 7 iOS
Spain 5 Samsung Galaxy A5 Android
Spain 6 Samsung Galaxy J5 Android
Spain 7 Samsung Galaxy S7 Edge Android
Spain 8 Samsung Galaxy J5 Android
Spain 9 Samsung Galaxy J7 Android
Spain 10 iPhone 6S iOS

USA and Canada

Apple once again dominate both the US and Canadian markets, and yet again it’s the iPhone 6 that comes out on top, further fuel to the theory that users simply don’t see enough benefits to upgrading. In 2016, the only non-Apple device in the top 5 was the Verizon Galaxy S5.

Was 2014 the zenith of the annual device upgrade?

USA

Country Position Phone model OS
USA 1 iPhone 6 iOS
USA 2 iPhone 7 iOS
USA 3 iPhone 7 Plus iOS
USA 4 iPhone 6S iOS
USA 5 iPhone 6 Plus iOS
USA 6 Samsung Galaxy S7 Android
USA 7 iPhone 6 Plus iOS
USA 8 Samsung Galaxy S7 Edge Android
USA 9 Samsung Galaxy S6 Android
USA 10 Samsung Galaxy S5 Android

Canada

Country Position Phone model OS
Canada 1 iPhone 6 iOS
Canada 2 iPhone 6S iOS
Canada 3 Samsung Galaxy S7 Android
Canada 4 iPhone 7 iOS
Canada 5 iPhone SE iOS
Canada 6 Samsung Galaxy S6 Android
Canada 7 iPhone 5S iOS
Canada 8 iPhone 5 iOS
Canada 9 iPhone 6 Plus iOS
Canada 10 Samsung Galaxy S5 Neo Android

South America

Despite the iPhone 6, once again, claiming pole position in Brazil, Colombia and Argentina, there are notable mentions for other manufacturers.

In Argentina, Apple devices only account for two spots in the top ten, with Samsung and Motorola taking five and three respectively. In Colombia, a similar scene, with six spots going to Samsung, and one each to Motorola and Huawei.

In Brazil, however, we’re back to Apple dominance. In 2016, Android powered devices took three of the top five spots.

Brazil

Country Position Phone model OS
Brazil 1 iPhone 6 iOS
Brazil 2 iPhone 7 iOS
Brazil 3 iPhone 5S iOS
Brazil 4 iPhone 7 Plus iOS
Brazil 5 iPhone 6S iOS
Brazil 6 iPhone 6 Plus iOS
Brazil 7 Samsung Galaxy J5 Android
Brazil 8 Motorola Moto G (3rd Gen) Android
Brazil 9 Samsung Galaxy J7 Android
Brazil 10 Motorola Moto G (2nd Gen) Android

Colombia

Country Position Phone model OS
Colombia 1 iPhone 6 iOS
Colombia 2 Samsung Galaxy J5 Android
Colombia 3 Samsung Galaxy J7 Android
Colombia 4 Huawei P8 Lite Android
Colombia 5 iPhone 7 iOS
Colombia 6 Samsung Galaxy J1 Ace Android
Colombia 7 Samsung Galaxy Grand Prime Android
Colombia 8 Samsung Galaxy S5 Android
Colombia 9 Samsung Galaxy J1 Android
Colombia 10 Motorola Moto G (3rd Gen) Android

Argentina

Country Position Phone model OS
Argentina 1 iPhone 6 iOS
Argentina 2 Samsung Galaxy J7 Android
Argentina 3 Motorola Moto G (3rd Gen) Android
Argentina 4 Samsung Galaxy Grand Prime VE Android
Argentina 5 Samsung Galaxy J7 Metal Duos Android
Argentina 6 Motorola Moto E2 Android
Argentina 7 iPhone 5 iOS
Argentina 8 Samsung Galaxy J2 Android
Argentina 9 Motorola Moto G Android
Argentina 10 Samsung Galaxy Grand Prime Android

Asia

While the iPhone takes top spot in India, Japan and Malaysia, the spread of devices in the top ten is very different.

India’s top ten is split evenly between iPhone, Samsung and Xiaomi devices. Further down the list, we can see the Oppo Neo 7, Vivo Y51L and the Lenovo K3 Note.

Japan is iPhone territory, with the 5, 6, 7 and SE models dominating the scene. The Samsung Galaxy S7 Edge is the top ranked competitor, coming in 10th spot. It’s a similar scene in Malaysia, with Samsung faring a little better – taking the 7th, 8th and 10th places.

India

Country Position Phone model OS
India 1 iPhone 6 iOS
India 2 Samsung Galaxy J2 Android
India 3 Xiaomi Redmi Note 3 Android
India 4 Samsung Galaxy J7 Duo Android
India 5 Xiaomi Redmi 3s Android
India 6 Samsung Galaxy J7 Prime Android
India 7 Samsung Galaxy J5 Android
India 8 Xiaomi Redmi Note 4 Android
India 9 iPhone 5S iOS
India 10 iPhone 7 iOS

Japan

Country Position Phone model OS
Japan 1 iPhone 6 iOS
Japan 2 iPhone 7 iOS
Japan 3 iPhone 6S iOS
Japan 4 iPhone 6 Plus iOS
Japan 5 iPhone 7 Plus iOS
Japan 6 iPhone 5 iOS
Japan 7 iPhone SE iOS
Japan 8 iPhone 5S iOS
Japan 9 iPhone 6S Plus iOS
Japan 10 Samsung Galaxy S7 Edge Android

Malaysia

Country Position Phone model OS
Malaysia 1 iPhone 5 iOS
Malaysia 2 iPhone 6 iOS
Malaysia 3 iPhone 6S iOS
Malaysia 4 iPhone 6 Plus iOS
Malaysia 5 iPhone 5S iOS
Malaysia 6 iPhone 7 Plus iOS
Malaysia 7 Samsung Galaxy Note 3 4G LTE Android
Malaysia 8 Samsung Galaxy Note 5 Android
Malaysia 9 iPhone 7 iOS
Malaysia 10 Samsung Galaxy J7 Prime Android

Australia

Yet again, the strength and longevity of the iPhone 6 makes it the most popular phone, with almost 16% of total web traffic. It was also the most popular phone in 2016 (combined 6/6S stats).

The predictable split between Apple and Samsung devices continues down the list, with the Oppo F1s the only outsider, in 24th spot.

Country Position Phone model OS
Australia 1 iPhone 6 iOS
Australia 2 iPhone 7 iOS
Australia 3 iPhone 6S iOS
Australia 4 Samsung Galaxy S7 Android
Australia 5 iPhone 6 Plus iOS
Australia 6 Samsung Galaxy S5 Android
Australia 7 iPhone 7 Plus iOS
Australia 8 iPhone 5 iOS
Australia 9 iPhone 6S Plus iOS
Australia 10 Samsung Galaxy S7 Edge Android

Africa

Guess which device is in top spot in both South Africa and Nigeria?

The iPhone 6.

The Huawei P8 accounted for 2.3% of mobile web traffic in South Africa, but it’s an otherwise Apple/Samsung dominated scene. Nigeria sees some more diversity, with the BlackBerry Q10 in 3rd (down from 1st in 2016), the Z10 in 8th, and the Infinix Hot Note making up the top ten.

South Africa

Country Position Phone model OS
South Africa 1 iPhone 6 iOS
South Africa 2 iPhone 7 iOS
South Africa 3 Samsung Galaxy S6 Android
South Africa 4 Samsung Galaxy S7 Android
South Africa 5 Samsung Galaxy S7 Edge Android
South Africa 6 iPhone 6S iOS
South Africa 7 Samsung Galaxy J5 Android
South Africa 8 Samsung Galaxy S5 Android
South Africa 9 Huawei P8 Lite Android
South Africa 10 iPhone 7 Plus iOS

Nigeria

Country Position Phone model OS
Nigeria 1 iPhone 6 iOS
Nigeria 2 Unknown Generic Android Android
Nigeria 3 BlackBerry Q10 BlackBerry 
Nigeria 4 iPhone 6 Plus iOS
Nigeria 5 Samsung Galaxy S7 Edge Android
Nigeria 6 Samsung Galaxy J7 Android
Nigeria 7 Samsung Galaxy S6 Edge Android
Nigeria 8 BlackBerry Z10 BlackBerry
Nigeria 9 iPhone 6S iOS
Nigeria 10 Infinix Hot Note Android

Want even more data?

Visit our Data Explorer to view stats for every device in your country or region.

With DeviceAtlas you can segment device data using up to TEST different data points – OS, browser, screen size and even GPU speed. Knowing who’s visiting your website or app can give you the knowledge you need to optimize, increase engagement and conversion – and ultimately maximise your ROI.

Main Image By Maurizio Pesce from Milan, Italia (Samsung Galaxy S6 edge vs Apple iPhone 6) [CC BY 2.0], via Wikimedia Commons.

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