The most popular Android smartphones - 2018

Here we have the most popular Android smartphones from across the globe, based on Q1 2018 data from our network of partner sites.

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The most popular Android smartphones in the world

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Good news for Samsung in Argentina, where the top four spots are claimed. Knocking the iPhone 6 off its perch in Q1 was the Samsung Galaxy J7 Metal Duos, with 4.41% of total traffic in our data.

As we've mentioned in previous reports, the landscape in Argentina is a lot more diverse then other countries. In 2017, the top ten featured five Samsung, three Motorola and two Apple devices. Now, we see only one Motorola, with Galaxy J1 Ace and J2 Prime closely behind the J7.

Country 2018 Rank Phone model Traffic Share
Argentina 1 Samsung Galaxy J7 Metal Duos 4.41%
Argentina 2 Samsung Galaxy J1 Ace 3.84%
Argentina 3 Samsung Galaxy J2 Prime 3.83%
Argentina 4 Samsung Galaxy J7 3.75%
Argentina 5 Motorola Moto G 3.33%
Argentina 6 Samsung Galaxy Grand Prime VE 2.1%
Argentina 7 Samsung Galaxy J2 1.9%
Argentina 8 Samsung Galaxy S8 1.65%
Argentina 9 Samsung Galaxy J5 1.62%
Argentina 10 Samsung Galaxy J7 Prime 1.6%



The most popular Android smartphones in Australia are Samsung Galaxy devices, with no other Android manufacturer making the top 20 in Q1 - it's an Apple/Samsung market.

The Galaxy S7 has a 1% lead over the S8, which grew in usage by almost 4% from 2017. Meanwhile, the S5 lost 2% over the same period.

Country 2018 Rank Phone model Traffic Share
Australia 1 Samsung Galaxy S7 6.12%
Australia 2 Samsung Galaxy S8 5.13%
Australia 3 Samsung Galaxy S5 3.81%
Australia 4 Samsung Galaxy S8 Plus 2.33%
Australia 5 Samsung Galaxy S7 Edge 2.32%
Australia 6 Samsung Galaxy S6 1.77%
Australia 7 Samsung Galaxy Note 8 1.25%
Australia 8 Samsung Galaxy A5 1.06%



The Samsung Galaxy J5 made some headway into Apple's dominance in Brazil, climbing from 2.2% in 2017 to 5.46% in Q1 2018 - making the second most popular device overall, ahead of the iPhone 6 and 6S.

The Motorola Moto G is making steady progress, increasing its share by 0.65%. The LG K10 also saw a slight increase, from 1.3% in 2017 to 1.67%.

Country 2018 Rank Phone model Traffic Share
Brazil 1 Samsung Galaxy J5 5.46%
Brazil 2 Motorola Moto G 2.85%
Brazil 3 Samsung Galaxy J7 Prime 2.61%
Brazil 4 Samsung Galaxy J2 Prime TV 1.87%
Brazil 5 Samsung Galaxy J7 1.83%
Brazil 6 Motorola Moto G (2nd Gen) 1.81%
Brazil 7 LG K10 1.67%
Brazil 8 Motorola Moto G Play 1.62%
Brazil 9 Samsung Galaxy J5 Prime 1.42%
Brazil 10 Samsung Galaxy Grand Prime 1.41%



The Samsung Galaxy S8 saw some gains in Canada, growing from a 1% share in 2017 to 3.37% in Q1. Meanwhile, the S7 remained steady, but dropped from 3rd to 5th in the overall list of most popular smartphones in Canada.

The LG G5, with 1.42% traffic share, is the only manufacturer outside the big two to register in our data.

Country 2018 Rank Phone model Traffic Share
Canada 1 Samsung Galaxy S7 5.84%
Canada 2 Samsung Galaxy A5 3.39%
Canada 3 Samsung Galaxy S8 3.37%
Canada 4 Samsung Galaxy S6 2.75%
Canada 5 Samsung Galaxy S5 Neo 2.16%
Canada 6 Samsung Galaxy S7 Edge 1.91%
Canada 7 Samsung Galaxy S8 Plus 1.7%
Canada 8 Lg G5 1.42%
Canada 9 Samsung Galaxy S5 1.18%



There were some slight losses in traffic share for the Samsung Galaxy J5 and J7 in Colombia, while the Motorola Moto G just over 1%.

Huawei's P8 Lite also lost a little traction, losing 0.5% of its share. It was 4th overall in 2017, but is now the 13th most popular smartphone in Colombia.

Country 2018 Rank Phone model Traffic Share
Colombia 1 Samsung Galaxy J5 4.01%
Colombia 2 Samsung Galaxy J7 3.58%
Colombia 3 Samsung Galaxy J2 Prime 3.37%
Colombia 4 Motorola Moto G 2.53%
Colombia 5 Samsung Galaxy J5 Prime 2.23%
Colombia 6 Samsung Galaxy J7 Prime 2.07%
Colombia 7 Samsung Galaxy J1 1.95%
Colombia 8 Huawei P8 Lite 1.59%
Colombia 9 Samsung Galaxy J1 Ace 1.45%
Colombia 10 Samsung Galaxy Grand Prime 1.13%



In Egypt, the Samsung Galaxy S7 gained some share, increasing to 3.71% from 3.3% in 2017. The next most used Samsung device is the Galaxy Grand Prime Value Edition, despite losing 1% share over the same period.

It's all Samsung and Apple in Egypt, with the only other manufacturer in 2017's data - the Sony Xperia Z2 - not featuring in the latest round of analysis.

Country 2018 Rank Phone model Traffic Share
Egypt 1 Samsung Galaxy J7 3.71%
Egypt 2 Samsung Galaxy Grand Prime Value 1.99%
Egypt 3 Samsung Galaxy J2 Prime 1.97%
Egypt 4 Samsung Galaxy Note 4 1.81%
Egypt 5 Samsung Galaxy Grand Neo 1.72%
Egypt 6 Samsung Galaxy Note 3 1.54%
Egypt 7 Samsung Galaxy Note 5 1.47%
Egypt 8 Samsung Galaxy S7 Edge 1.33%
Egypt 10 Samsung Galaxy J5 1.26%



The Samsung Galaxy A5 is France's most used Android device, and gained almost 1.2% share compared to 2017. Small gains too for the S7, while the S8 pops into the reckoning with 2.57% having not featured in our data last year.

The Huawei P8 Lite sits on 1.3% share, up from 0.9%. However, it's still well down in 19th in the overall list of France's most popular smartphones.

Country 2018 Rank Phone model Traffic Share
France 1 Samsung Galaxy A5 3.59%
France 2 Samsung Galaxy S7 3.42%
France 3 Samsung Galaxy S7 Edge 2.82%
France 4 Samsung Galaxy S8 2.57%
France 5 Samsung Galaxy A3 2.51%
France 6 Samsung Galaxy S6 1.8%
France 7 Samsung Galaxy J3 Duos 1.78%
France 8 Samsung Galaxy J5 1.69%
France 9 Huawei P8 Lite 1.3%



Germany's most popular Android device - and the most popular device overall - is the Samsung Galaxy S7. It gained a mere 0.74% since 2017, but that was enough to knock the iPhone 6 off top spot.

The Galaxy S6 lost some ground, but the A5, S8 and A3 all grew in popularity.

Country 2018 Rank Phone model Traffic Share
Germany 1 Samsung Galaxy S7 6.74%
Germany 2 Samsung Galaxy A5 4.77%
Germany 3 Samsung Galaxy S8 4.04%
Germany 4 Samsung Galaxy A3 3.79%
Germany 5 Samsung Galaxy S6 3.17%
Germany 6 Samsung Galaxy S5 2.89%
Germany 7 Samsung Galaxy S7 Edge 2.86%
Germany 8 Samsung Galaxy J5 2.11%
Germany 9 Samsung Galaxy S5 Mini 1.72%
Germany 9 Huawei P8 Lite 1.6%



We've already discussed the feature phone revival in India, and how the iPhone has lost its lead in the country. Android devices have held up quite well in the face of the landscape changes.

The Samsung Galaxy J2 saw gains since 2017, gaining 1.5% of overall web traffic during Q1. The Xiaomi Redmi Note 4 almost doubled it's share, while the Galaxy J7 Prime also grew in popularity.

Country 2018 Rank Phone model Traffic Share
India 1 Samsung Galaxy J2 4.59%
India 2 Xiaomi Redmi Note 4 2.99%
India 3 Samsung Galaxy J7 Prime 2.12%
India 4 Samsung Galaxy J7 Duo 2.05%
India 5 Samsung Galaxy J7 1.79%
India 6 Xiaomi Redmi Note 3 1.38%
India 7 Xiaomi Redmi 3s 1.3%
India 8 Xiaomi Redmi 4 1.25%



In Ireland, the Samsung Galaxy S7 replaced the S6 as the most popular Android device in Q1 2018.

The Galaxy S8 - with 1.92% share of overall web traffic - would appear to be the preferred upgrade option for previous S6 users.

Country 2018 Rank Phone model Traffic Share
Ireland 1 Samsung Galaxy S7 4.61%
Ireland 2 Samsung Galaxy S6 3.75%
Ireland 3 Samsung Galaxy A5 3.46%
Ireland 4 Samsung Galaxy A3 2.19%
Ireland 5 Samsung Galaxy J3 Duos 2%
Ireland 6 Samsung Galaxy S8 1.92%
Ireland 7 Samsung Galaxy S7 Edge 1.76%
Ireland 8 Google Nexus 5 1.69%
Ireland 9 Samsung Galaxy S5 1.13%



In a refreshing change from the norm, Italy's most popular Android device isn't a Samsung. The Huawei P8 Lite accounted for 4.14% of web traffic in Q1, up from 3.2% in 2017. It retains its position as the 4th most used smartphone in Italy.

The Huawei P9 Lite (2.87%) and P10 Lite (1.52%) punctuate what is an otherwise Samsung/Apple top 20.

Country 2018 Rank Phone model Traffic Share
Italy 1 Huawei P8 Lite 4.14%
Italy 2 Samsung Galaxy A5 3.25%
Italy 3 Samsung Galaxy J5 2.99%
Italy 4 Huawei P9 Lite 2.87%
Italy 5 Samsung Galaxy S7 Edge 2.77%
Italy 6 Samsung Galaxy S8 2.2%
Italy 7 Samsung Galaxy S6 1.96%
Italy 8 Samsung Galaxy A3 1.93%
Italy 9 Samsung Galaxy J3 Duos 1.91%
Italy 10 Samsung Galaxy S7 1.89%



There's not much Android love in Japan, where the Sony Xperia Z5 is the most used non-Apple device, with less than 1% traffic share.

The Samsung Galaxy Note is the next most popular Android device, with branded S7s and Xperias making up the numbers, all with well under 1% share.

It's iPhone country.

Country 2018 Rank Phone model Traffic Share
Japan 1 Sony Xperia Z5 0.92%
Japan 2 Samsung Galaxy Note 8 0.84%
Japan 3 DoCoMo Galaxy S7 Edge 0.76%
Japan 4 Sony Xperia X Performance 0.7%
Japan 5 DoCoMo Xperia XZ 0.68%
Japan 6 Sony Xperia Z3 Compact 0.65%
Japan 7 Au Galaxy S7 Edge 0.55%
Japan 8 DoCoMo Aquos Zeta 0.54%



The Samsung Galaxy J2 Prime reigns supreme in Android terms, and is the most popular smartphone in Malaysia too, with a healthy 6.6% lead over the Oppo A37 in second.

Overall, Q1 2018 was a good quarter for Samsung in Malaysia, gaining a lot of share compared to their performance in 2017, eating into Apple's previous lead.

Country 2018 Rank Phone model Traffic Share
Malaysia 1 Samsung Galaxy J2 Prime 11.81%
Malaysia 2 Oppo A37 5.23%
Malaysia 3 Samsung Galaxy J1 Ace 4.89%
Malaysia 4 Samsung Galaxy J3 4.01%
Malaysia 5 Samsung Galaxy J7 Prime 2.62%
Malaysia 6 Vivo Y55S 1.94%
Malaysia 7 Samsung Galaxy J1 Mini 1.52%
Malaysia 8 Samsung Galaxy Note 5 1.49%
Malaysia 9 Samsung Galaxy J5 1.44%
Malaysia 10 Samsung Galaxy J7 1.44%



Nigeria's most used Android phone is the Samsung Galaxy J7, with the S7 Edge close behind.

The dual-sim Gionee Marathon M5/Mini devices are the only non-Samsung in our data for Q1 2018. Our previous study showed that the BlackBerry Z10 was still popular in Nigeria, enjoying 1.9% of web traffic share for 2017. It's nowhere to be seen this time around, though.

Country 2018 Rank Phone model Traffic Share
Nigeria 1 Samsung Galaxy J7 2.98%
Nigeria 2 Samsung Galaxy S7 Edge 2.44%
Nigeria 3 Samsung Galaxy A5 2.18%
Nigeria 4 Samsung Galaxy S8 Plus 1.54%
Nigeria 5 Samsung Galaxy J5 1.51%
Nigeria 6 Samsung Galaxy S8 1.49%
Nigeria 7 Samsung Galaxy S6 Edge 1.4%
Nigeria 8 Gionee Marathon M5 Mini 1.34%
Nigeria 9 Gionee Marathon M5 1.31%



Poland has favoured Android-powered devices in the last few years, and the Huawei P8 Lite sits atop the pile for Q1 2018, increasing its share by 0.8% since 2017.

In fact, the overall smartphone landscape in Poland sees only two non-Android devices in the top 10 - the iPhone 7 and 6S.

Country 2018 Rank Phone model Traffic Share
Poland 1 Huawei P8 Lite 5.2%
Poland 2 Samsung Galaxy A5 4.18%
Poland 3 Samsung Galaxy J5 3.17%
Poland 4 Huawei P9 Lite 2.63%
Poland 5 Samsung Galaxy J7 2.36%
Poland 6 Samsung Galaxy S8 2.27%
Poland 7 Samsung Galaxy S7 Edge 2.21%
Poland 8 Samsung Galaxy J3 Duos 1.98%
Poland 9 Samsung Galaxy S7 1.98%
Poland 10 Samsung Galaxy S6 1.83%



Russia is yet another iPhone-loving nation, but the Samsung A5 and A3 feature strongly on the Android side of the fence. Switching positions from 2017, they now account for 3.06% and 2.41 of web traffic respectively.

Xiaomi are also making inroads into the country, with the Redmi Note 4 and 4X position just outside the overall top ten, both already claiming a higher share of traffic than the only Xiaomi device in 2017's data, the Redmi Note 3.

Country 2018 Rank Phone model Traffic Share
Russia 1 Samsung Galaxy A5 3.06%
Russia 2 Samsung Galaxy A3 2.41%
Russia 3 Xiaomi Redmi Note 4 1.46%
Russia 4 Xiaomi Redmi 4X 1.31%
Russia 5 Samsung Galaxy J1 1.3%
Russia 6 Samsung Galaxy J3 Duos 1.26%
Russia 7 Samsung Galaxy J7 1.24%
Russia 8 Samsung Galaxy Grand Prime Value 1.06%


South Africa

South Africa's favourite Android phone is the Samsung Galaxy S7, although it didn't grow in usage since our 2017 study.

Last year, the S6 was the most popular, so we should expect the S8 to perhaps be top of the list later in 2018. It increased its 2017 share of 1.1% to 3.63% in Q1 2018.

Country 2018 Rank Phone model Traffic Share
South Africa 1 Samsung Galaxy S7 3.63%
South Africa 2 Samsung Galaxy S8 3.63%
South Africa 3 Samsung Galaxy S7 Edge 3.35%
South Africa 4 Samsung Galaxy A5 2.96%
South Africa 5 Samsung Galaxy J5 2.91%
South Africa 6 Samsung Galaxy S6 2.66%
South Africa 7 Samsung Galaxy S5 2.42%
South Africa 8 Samsung Galaxy J2 Prime 2.41%
South Africa 9 Samsung Galaxy A3 1.99%
South Africa 10 Huawei P8 Lite 1.96%



The most popular Android phone in Spain during 2017 was the Huawei P8 Lite, and it's retained its lead for Q1 with 4.31 % traffic share, up slightly from 4.1%.

There were increases in usage also for the Samsung Galaxy J5, A5 and J7. Oddly, the Huawei P9 Lite lost some share, dropping to 1.69% from 1.8% in 2017.

Country 2018 Rank Phone model Traffic Share
Spain 1 Huawei P8 Lite 4.31%
Spain 2 Samsung Galaxy J5 3.78%
Spain 3 Samsung Galaxy A5 3.21%
Spain 4 Samsung Galaxy J7 3.09%
Spain 5 Samsung Galaxy S7 2.45%
Spain 6 Samsung Galaxy S6 2.27%
Spain 7 Samsung Galaxy S7 Edge 1.95%
Spain 8 Huawei P9 Lite 1.69%
Spain 9 Samsung Galaxy J3 Duos 1.55%
Spain 10 Samsung Galaxy S8 1.47%



In Sweden, the Samsung Galaxy S7, S7 Edge and S8 lead the way.

While the S7 and S8 gained share slightly on 2017's numbers, the S7 Edge lost 0.58%. We also say goodbye to the Huawei Honor 8, which no longer appears in our data.

Country 2018 Rank Phone model Traffic Share
Sweden 1 Samsung Galaxy S7 5.6%
Sweden 2 Samsung Galaxy S7 Edge 4.22%
Sweden 3 Samsung Galaxy S8 4.09%
Sweden 4 Samsung Galaxy S6 2.32%
Sweden 5 Samsung Galaxy A3 1.6%
Sweden 6 Samsung Galaxy S8 Plus 1.54%
Sweden 7 Samsung Galaxy S5 1.13%
Sweden 8 Samsung Galaxy A5 1.1%


United Kingdom

One of the more predictable landscapes in our study, the UK's top 20 most popular smartphones are Apple and Samsung devices. This was the case in 2017, as it is now.

The most popular Android device in Q1 2018 was the Samsung Galaxy S7, followed (very) closely by the S8 and S7 Edge.

The S6 is still hanging in there with just under 3% of overall web traffic share, but it seems the S8 could eat into its share even further in the coming months having more than trebled its share from 2017.

Country 2018 Rank Phone model Traffic Share
United Kingdom 1 Samsung Galaxy S7 4.66%
United Kingdom 2 Samsung Galaxy S8 4.36%
United Kingdom 3 Samsung Galaxy S7 Edge 4.22%
United Kingdom 4 Samsung Galaxy S6 2.99%
United Kingdom 5 Samsung Galaxy A3 2.17%
United Kingdom 6 Samsung Galaxy J3 Duos 1.8%
United Kingdom 7 Samsung Galaxy A5 1.78%
United Kingdom 8 Samsung Galaxy S8 Plus 1.53%
United Kingdom 9 Samsung Galaxy J5 1.48%


United States

Only one non-iOS device makes it into the top ten on the overall list of most popular smartphones in the US. With 3.13% of traffic share for Q1, the Samsung Galaxy S8 is only slightly ahead the S8 Edge.

Country 2018 Rank Phone model Traffic Share
United States 1 Samsung Galaxy S8 3.13%
United States 2 Samsung Galaxy S8 Plus 2.59%
United States 3 Samsung Galaxy Note 8 1.8%
United States 4 Verizon Galaxy S7 1.68%
United States 5 Samsung Galaxy J3 0.75%
United States 6 AT&T Galaxy S7 0.75%
United States 7 Samsung Galaxy J7 0.73%
United States 8 Verizon Galaxy S7 Edge 0.72%
United States 9 Motorola Moto Z 0.71%

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Main Image By Rob Bulmahn, via Flickr.

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