Android v iOS market share 2018

By jkielty - 24 July 2018

In February, we examined the Android v iOS battle of 2017.

Our latest data looks at Q2 2018. We see a slight loss for Android in Canada, reversing the 2017 trend. Android also lost out in Argentina, Colombia, Ireland, Italy, Japan, Egypt, and most notably India, where KaiOS has made inroads into both Android and iOS due to a surge in popularity of feature phones and a fascinating evolution of the mobile landscape.

iOS usage increased in Canada, Spain, France, Ireland, Germany, Italy, South Africa, Nigeria, the US and UK. Only four countries included in our study - Australia, Brazil, India and Malaysia - registered losses for the OS, suggesting Q2 was a decent quarter for Apple.

The following statistics are based on mobile web traffic over Q2 2018 to a global network of partner websites using the DeviceAtlas device detection platform.

Which countries prefer Android, and which prefer iOS?

Below, we can see where Android (dark blue) or iOS (light blue) are the most popular mobile operating systems. (For the grey countries - we currently do not have enough data to determine OS popularity)

Click the map below for a larger version.

Skip to country:

Android Market Share 2017 v 2018

 
 

iOS Market Share 2017 v 2018

 
 

Previous reports and insights:

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Argentina

Android (2017 v 2018) iOS (2017 v 2018)
-1.83% +5.59%

 

Australia

 
Android (2017 v 2018) iOS (2017 v 2018)
+8.9% -8.45%

 

Brazil

 
Android (2017 v 2018) iOS (2017 v 2018)
+3.39 -0.94%

 

Canada

 
Android (2017 v 2018) iOS (2017 v 2018)
-7.82% +8.43%

 

Colombia

 
Android (2017 v 2018) iOS (2017 v 2018)
-5.84% +7.08%

 

Egypt

 
Android (2017 v 2018) iOS (2017 v 2018)
-7.56% +6.49%

 

France

 
Android (2017 v 2018) iOS (2017 v 2018)
-3.08% +5.1%

 

Germany

 
Android (2017 v 2018) iOS (2017 v 2018)
-3.93% +4.88%

 

India

 
Android (2017 v 2018) iOS (2017 v 2018)
-11.84% -0.16%

 

Ireland

 
Android (2017 v 2018) iOS (2017 v 2018)
-10.44% +11%

 

Italy

 
Android (2017 v 2018) iOS (2017 v 2018)
-5.06% +6.57%

 

Japan

 
Android (2017 v 2018) iOS (2017 v 2018)
-3.5% +3.4%

 

Malaysia

 
Android (2017 v 2018) iOS (2017 v 2018)
+14% -13.5%

 

Nigeria

 
Android (2017 v 2018) iOS (2017 v 2018)
-0.2% +5%

 

Poland

 
Android (2017 v 2018) iOS (2017 v 2018)
+3.5% -1.2%

 

Russia

 
Android (2017 v 2018) iOS (2017 v 2018)
-0.6% +2%

 

South Africa

 
Android (2017 v 2018) iOS (2017 v 2018)
-2.2% +4.4%

 

Spain

 
Android (2017 v 2018) iOS (2017 v 2018)
-5.5% +6%

 

Sweden

 
Android (2017 v 2018) iOS (2017 v 2018)
+0.3% -0.1%

 

United Kingdom

 

Android (2017 v 2018) iOS (2017 v 2018)
-1% +1.7%

United States

 
Android (2017 v 2018) iOS (2017 v 2018)
-3.2% +3.4%

Want even more data?

Visit our Data Explorer to view stats for every device in your country or region.

Main Image By Maurizio Pesce from Milan, Italia (Samsung Galaxy S6 edge vs Apple iPhone 6) [CC BY 2.0], via Wikimedia Commons.

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