Android v iOS market share 2019

Our latest dive into mobile operating systems compares data from 2018 with the previous two years, and we've added another 15 countries to the list.

We see a year-on-year loss for Android in Canada, as well as Brazil, Colombia, France, Germany, Ireland, Italy, Russia, the US and the UK, and most notably India, where KaiOS continues to make inroads into both Android and iOS' usage due to a surge in popularity of feature phones and a fascinating evolution of the mobile landscape.

iOS usage increased in Canada, Spain, France, Ireland, Germany, Italy, South Africa, Russia, Nigeria and the US and UK.

iOS lost 4% market share in Australia however, and a massive 17.45% in Malaysia. Apple have also lost out in Sweden, where Android is now the most popular operating system.

The following statistics are based on mobile web traffic from January to November 2018, to a global network of partner websites using the DeviceAtlas device detection platform. The 15 new countries added to the list contain 2018 data only – we’ll begin tracking their progress in our next update (Q2 2019).

Which countries prefer Android, and which prefer iOS?

Below, we can see where Android (dark blue) or iOS (light blue) are the most popular mobile operating systems. (For the grey countries - we currently do not have enough data to determine OS popularity)

Click the map below for a larger version.

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Android Market Share 2017 v 2018





iOS Market Share 2017 v 2018