The following statistics are based on mobile web traffic over Q3 2018 to a global network of partner websites using the DeviceAtlas device detection platform.
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United Kingdom
The top four was once again an all-Apple affair in the UK for Q3 2018. The iPhone 7 is still the most popular smartphone, increasing its share of mobile traffic from 12.75% in Q2 to 13.17% in Q3.
The Samsung Galaxy S8 improved in usage slightly, making up for a similar decline in the S7. Overall, the landscape remains rather static, with the rise of the iPhone 8 and iPhone X being the most interesting development.
| Country | Position | Phone model | Share |
|---|---|---|---|
| United Kingdom | 1 | iPhone 7 | 13.17% |
| United Kingdom | 2 | iPhone 6S | 8.48% |
| United Kingdom | 3 | iPhone SE | 6.95% |
| United Kingdom | 4 | iPhone 6 | 6.65% |
| United Kingdom | 5 | Samsung Galaxy S8 | 4.96% |
| United Kingdom | 6 | iPhone 8 | 4.63% |
| United Kingdom | 7 | iPhone 7 Plus | 4.45% |
| United Kingdom | 8 | iPhone X | 3.86% |
| United Kingdom | 9 | Samsung Galaxy S7 | 3.69% |
| United Kingdom | 10 | iPhone 5S | 3.24% |
| United Kingdom | 11 | Samsung Galaxy S7 Edge | 2.88% |
| United Kingdom | 12 | iPhone 8 Plus | 2.81% |
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Germany
Having been knocked off top spot in Q2, the Samsung Galaxy S7 remains in second place, with the iPhone 7 gaining 0.1% share.
The iPhone 6S lost some share, while the Galaxy A5 almost doubled in usage in Q3.
The iPhone 8 (3.27%) and iPhone X (2.68%) finally enter the top ten, which is more good news for Apple.
France
It's a similar story in France, where we see the iPhone 8 and X enter the top ten with 3.72% and 3.19% traffic share respectively.
Things are relatively calm elsewhere, with the Galaxy S7 making a small gain.
The iPhone 7 remains the most popular phone in France, despite losing almost 1% share in Q3.
Spain
The iPhone 6 saw some growth during Q3, and is now the most used smartphone in Spain with 4.95% share. This is a tiny increase on Q2 (up from 4.92%), but its top position is a result of the iPhone 7 losing 0.44%.
The Huawei P8 Lite doubles its share over the period, and now sits in 4th with 3.87% traffic share.
Italy
The top 3 stays the same in Italy, with the iPhone 7, 6 and 6S all gaining share over Q3.
The Huawei P8 Lite is the only non-Apple/Samsung device in the top twelve spots, claiming 3.18% traffic share, while its younger sibling the P9 Lite drops out of the running.
The iPhone 8 and X had a good Q3 and now sit on 3.35% and 3.22% respectively.
Ireland
The top eight remains unchanged in Ireland for Q3 2018, with the iPhone 6S on top, although it lost 0.4% share.
Samsung's Galaxy A5 and S6 both saw gains, while the humble iPhone 3G/S still gets a fair share at 2.39%.
Poland
The iPhone 7 remains on top in Poland, increasing its share from 4.05% to 4.64% in Q3.
The iPhone 6S drops two places to fourth, with the Samsung Galaxy A5 and Huawei P8 Lite leapfrogging.
Russia
In Russia, the iPhone 7 remains on top despite losing 0.26% over Q3.
The Samsung Galaxy A5 and A3 appear near the top, signalling a tiny improvement for the Korean manufacturer in the country. In Q2, no Samsung device made the top ten.
Sweden
Sweden has long been iPhone country, and Q3 saw the same top five as Q2, despite all Apple devices losing a small share of traffic.
Samsung's S7, S7 Edge and S8 all gained slightly on their Q2 numbers, but will struggle to push Apple for the higher rankings.
United States
It's still an Apple dominated landscape in the US. The most popular non-Apple device is the Samsung Galaxy S8 in tenth spot.
The iPhone X had a good quarter, rising from 5% to 5.55%, with similar healthy gains for the 8 and 8 Plus.
Canada
The only change in position in Canade during Q3 was the iPhone 8 Plus overtaking the Galaxy A5 to claim 9th spot.
The iPhone 7 remains on top despite a slight loss in traffic share. The Samsung Galaxy S7 stays in 5th.
More positive signs for Apple too, as the iPhone 8, 8 Plus and X make moves up the rankings, although the latter still languishes in 12th spot with 2.66% share of traffic during Q3.
Brazil
The top ten stays the same as in Q2 in Brazil, with the second-placed Samsung Galaxy J5 gaining over 1% share in Q3.
The Motorola Moto G drops out of the top ten, with the iPhone X taking its place in the top ten with a small but growing 2.35% traffic share.
Colombia
The Samsung Galaxy J2 Prime overtook the iPhone 6 as Colombia's most popular smartphone in Q3. It's beaten the iPhone 6 into second by gaining 0.42% share.
Still no sign of the iPhone 8 or iPhone X in the top spots, as the Motorola Moto G hangs on in 12th as the highest ranked non-Apple or Samsung device.
Argentina
Things are looking good for Samsung in Argentina, as the Galaxy J7 doubles its traffic share to surge to the top of the list.
The Galaxy J2 Prime gets pushed to 2nd, while the iPhone 7 - 3rd in Q2 - lost almost 1% and now sits 6th.
India
India continues to be at the forefront of developing mobile markets, and our Q1 data highlighted the explosion in feature phone use in early 2018.
The Lif/Jio F90M (Jiophone) is proving popular, and added another 0.74% traffic share in Q3. The Lyf Jio F120B more than doubled its share, proving once again just how popular these devices are in India.
The Xiaomi Redmi Note 4 is the most popular "smart" smartphone, while the iPhone 6 - the most popular Apple device in India - gained a tiny share but remains in 6th spot.
Japan
Like the US, Japan loves the iPhone.
Over Q3 2018, the only Apple devices to see an increase in share were the 8, 8 Plus and X.
Malaysia
Q2's most popular smartphone in Malaysia, the Galaxy J2 Prime, holds on to its spot for Q3 despite losing a rather hefty 2.68% traffic share.
There are three iPhone in the top ten this time around, with the iPhone 7 Plus, 6 and 6S Plus enjoying some positive growth.
Australia
Losses for both the Galaxy S7 and S8 have seen iPhones take the top four spots in Q3.
The iPhone 7 remains the most popular smartphone in Australia, increasing its traffic share by 0.46%. There were small gains too for the iPhone 8 (+2.23%), and the X (+1.17%).
South Africa
In South Africa, the iPhone 8 made decent progress in Q3, and has overtaken the Galaxy S7, S8 and iPhone 7 Plus to take fourth position.
The only Android device to increase its share was the Samsung Galaxy S8, growing from 3.15% share in Q2 to 3.33% in Q3.
Egypt
Q2's most popular device in Egypt - the iPhone 6 - drops from first to 6th position, with the top spot now going to the Samsung Galaxy J2 Prime with 4.22% share.
The iPhone X is in fifth spot with a healthy 3.04% share, likely to increase further in the coming months as the price comes down to more attractive level for most consumers.
Nigeria
Nigeria's most popular smartphone is still the iPhone 6, increasing its traffic share over Q3 to 5.64%.
The Samsung Galaxy J7 Edge is the most popular Android device with 2.44% share, with the A5 and S7 Edge drift away from the leading pack.
The iPhone X actually lost traffic share over Q3, from 2.11% down to 1.96%.
Shout out to the Nokia 6280, holding its own in 9th spot with 1.84% traffic share.
| Country | Position | Phone model | Share |
|---|---|---|---|
| Nigeria | 1 | iPhone 6 | 5.64% |
| Nigeria | 2 | Samsung Galaxy J7 | 2.44% |
| Nigeria | 3 | iPhone 7 | 2.41% |
| Nigeria | 4 | iPhone 6S | 2.30% |
| Nigeria | 5 | iPhone 7 Plus | 2.17% |
| Nigeria | 6 | iPhone 6 Plus | 2.12% |
| Nigeria | 7 | iPhone X | 1.96% |
| Nigeria | 8 | iPhone 6S Plus | 1.85% |
| Nigeria | 9 | Nokia 6280 | 1.84% |
| Nigeria | 10 | Samsung Galaxy A5 | 1.59% |
| Nigeria | 11 | Samsung Galaxy S7 Edge | 1.47% |
| Nigeria | 12 | Infinix Hot 5 | 1.35% |
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Main Image By Maurizio Pesce from Milan, Italia (Samsung Galaxy S6 edge vs Apple iPhone 6) [CC BY 2.0], via Wikimedia Commons.
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