The most popular smartphones in 2018

The following statistics are based on mobile web traffic over Q2 2018 to a global network of partner websites using the DeviceAtlas device detection platform.

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United Kingdom

The top four was an all-Apple affair in the UK for Q2 2018. The iPhone 7 is still the most popular smartphone, increasing its share of mobile traffic from 11.63% in Q1 to 12.75% in Q2.

The Samsung Galaxy S8 improved in usage slightly, making up for a similar decline in the S7. Overall, the landscape remains rather static, with the rise of the iPhone 8 and iPhone X being the most interesting development.

Country Position Phone model Share
United Kingdom 1 iPhone 7 12.75%
United Kingdom 2 iPhone 6S 8.82%
United Kingdom 3 iPhone 6 7.11%
United Kingdom 4 iPhone SE 6.85%
United Kingdom 5 Samsung Galaxy S8 4.53%
United Kingdom 6 iPhone 7 Plus 4.36%
United Kingdom 7 Samsung Galaxy S7 4.31%
United Kingdom 8 iPhone 5S 3.78%
United Kingdom 9 Samsung Galaxy S7 Edge 3.54%
United Kingdom 10 iPhone 8 3.08%
United Kingdom 11 iPhone X 2.95%
United Kingdom 12 Samsung Galaxy S6 2.43%

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Germany

Having claimed top spot in Q1, the Samsung Galaxy S7 has been pipped to the lead this time around by the iPhone 7 which gained over 1% traffic share compared to the S7's 0.3% decline.

Both the iPhone 6 and 6S increased slightly over the period, gaining 0.22% and 0.3% respectively.

As in the UK, we finally see the iPhone 8 (2.22%) and iPhone X (2.02%) approaching the top ten. They were in 18th and 19th spot during Q1 2018, so that's good news for Apple in Germany.

Country Position Phone model Share
Germany 1 iPhone 7 7.07%
Germany 2 Samsung Galaxy S7 6.45%
Germany 3 iPhone 6S 5.48%
Germany 4 iPhone 6 5.17%
Germany 5 Samsung Galaxy S8 4.69%
Germany 6 iPhone SE 4.48%
Germany 7 Samsung Galaxy A5 2.90%
Germany 8 Samsung Galaxy S6 2.71%
Germany 9 Samsung Galaxy S7 Edge 2.51%
Germany 10 iPhone 5S 3.17%
Germany 11 iPhone 8 2.22%
Germany 12 Samsung Galaxy S5 2.04%
Germany 13 iPhone X 2.02%

France

It's a similar story in France, where we see the iPhone 8 and X finally make an impression in our data with 2.58% and 2.56% traffic share.

Things are relatively calm elsewhere, with the Galaxy S8 making a small gain.

In a show of quiet strength, the iPhone 7 - once again the most popular phone in France - increased its share by almost 2.5%.

Country Position Phone model Share
France 1 iPhone 7 9.24%
France 2 iPhone 6S 7.70%
France 3 iPhone 6 7.38%
France 4 iPhone SE 5.11%
France 5 Samsung Galaxy S7 3.53%
France 6 Samsung Galaxy S8 3.52%
France 7 iPhone 5S 3.22%
France 8 iPhone 7 Plus 3.01%
France 9 Samsung Galaxy S7 Edge 2.95%
France 10 iPhone 8 2.58%
France 11 iPhone X 2.56%

Spain

In Spain, both the iPhone 6, 6S and SE models increased their share of web traffic in Q2, while the Huawei P8 Lite suffered a huge dip in usage - from 4.31% to 1.97%.

With Huawei losing out, the top 20 in Spain has a familiar Apple/Samsung feel.

Country Position Phone model Share
Spain 1 iPhone 7 5.32%
Spain 2 iPhone 6 4.92%
Spain 3 iPhone 6S 4.25%
Spain 4 iPhone SE 2.60%
Spain 5 iPhone 7 Plus 2.57%
Spain 6 Samsung Galaxy S7 2.32%
Spain 7 Samsung Galaxy J5 2.28%
Spain 8 Samsung Galaxy J7 2.19%
Spain 9 Samsung Galaxy S6 1.98%
Spain 10 Huawei P8 Lite 1.97%

Italy

The top 3 stays the same in Italy, with the iPhone 7, 6 and 6S all gaining share over Q2.

As in Spain, the Huawei P8 Lite lost a fair chunk of ground, although progress of the P9 Lite will surely ease that blow somewhat.

The iPhone 8 and X finally make an impact on our data, with 1.90% and 2.03% respectively.

Country Position Phone model Share
Italy 1 iPhone 7 7.24%
Italy 2 iPhone 6 5.77%
Italy 3 iPhone 6S 5.14%
Italy 4 iPhone SE 3.14%
Italy 5 Samsung Galaxy S7 Edge 2.30%
Italy 6 Huawei P9 Lite 2.27%
Italy 7 Samsung Galaxy S8 2.26%
Italy 8 iPhone 5S 2.10%
Italy 9 iPhone X 2.03%
Italy 10 Samsung Galaxy S7 2.00%
Italy 11 Samsung Galaxy J3 1.91%
Italy 12 iPhone 8 1.90%

Ireland

The iPhone 6 and 6S switched positions as the most popular smartphones in Ireland, with younger sibling the 7 still in third with 11.17% traffic share.

All Apple devices increased their share too, with the exception of the 5S, which lost 0.28%. The iPhone 8 increased its share from 2.21% to 3.33%.

It's a predictable Apple/Samsung top ten, with the Google Nexus 5 and Nexus 6P being the only outsiders in the top 20 for Q2 2018.

Country Position Phone model Share
Ireland 1 iPhone 6S 11.67%
Ireland 2 iPhone 6 11.55%
Ireland 3 iPhone 7 11.17%
Ireland 4 iPhone SE 8.20%
Ireland 5 iPhone 5S 5.47%
Ireland 6 Samsung Galaxy S7 3.97%
Ireland 7 iPhone 8 3.33%
Ireland 8 Samsung Galaxy S6 2.68%
Ireland 9 Samsung Galaxy A5 2.55%
Ireland 10 iPhone 7 Plus 2.32%

Poland

Poland's most popular device for Q2 2018 was the iPhone 7, while Q1's most popular - the Huawei P8 Lite - lost over half its share, as did the Samsung Galaxy A5.

The iPhone 6S had a decent quarter, increasing its share from 2.4% to 2.93%.

Country Position Phone model Share
Poland 1 iPhone 7 4.05%
Poland 2 iPhone 6S 2.93%
Poland 3 Samsung Galaxy S8 2.61%
Poland 4 Huawei P8 Lite 2.56%
Poland 5 Samsung Galaxy J5 (2017) 2.36%
Poland 6 Huawei P9 Lite 2.21%
Poland 7 Huawei P8 Lite (2017) 2.13
Poland 8 Samsung Galaxy A5 2.09%
Poland 9 iPhone 6 2.05%
Poland 10 iPhone SE 2.05%

Russia

In Russia, the iPhone 7 has overtaken the 6 at the top, increasing its share from 6.44% to 7.10%. The 5S, 6S and SE all saw small gains in Q2.

It's not great news for Samsung, with no devices in the top ten. Xiaomi make a dent with the Redmi Note 5 in ninth spot, but overall it's been a good few months for Apple in Russia.

Country Position Phone model Share
Russia 1 iPhone 7 7.10%
Russia 2 iPhone 6 6.61%
Russia 3 iPhone 5S 6.22%
Russia 4 iPhone 6S 5.61%
Russia 5 iPhone SE 3.88%
Russia 6 iPhone 7 Plus 3.05%
Russia 7 iPhone X 2.16%
Russia 8 iPhone 5 1.87%
Russia 9 Xiaomi Redmi Note 4 1.62%
Russia 10 iPhone 8 1.47%

Sweden

Sweden has long been iPhone country, and Q2 saw the same top three as Q1 - the iPhone 7, 6S and 6, all gaining in popularity since our last update.

Samsung's S7, S7 Edge and S8 all lost some traffic share, while the iPhone 8 and X both cement their spots in the top ten with 3.17% and 3.48% respectively.

Country Position Phone model Share
Sweden 1 iPhone 7 12.14%
Sweden 2 iPhone 6S 9.57%
Sweden 3 iPhone 6 6.89%
Sweden 4 iPhone 7 Plus 5.32%
Sweden 5 iPhone SE 4.62%
Sweden 6 Samsung Galaxy S7 4.22%
Sweden 7 Samsung Galaxy S8 3.53%
Sweden 8 iPhone X 3.48%
Sweden 9 iPhone 8 3.17%
Sweden 10 Samsung Galaxy S7 Edge 2.98%

United States

It's still an Apple dominated landscape in the US. The top of the chart is unchanged, with the iPhone 7 increasing its share by 0.53%.

The iPhone X had a good quarter, rising from 3.8% to 5%, with similar healthy gains for the 8 and 8 Plus.

The most popular Samsung device, the Galaxy S8 (also the most popular Android device) lost 0.14% traffic share but clings on in tenth spot.

Country Position Phone model Share
USA 1 iPhone 7 12.05%
USA 2 iPhone 7 Plus 9.96%
USA 3 iPhone 6S 7.77%
USA 4 iPhone 6 6.22%
USA 5 iPhone 8 Plus 5.68%
USA 6 iPhone X 5.00%
USA 7 iPhone 6S Plus 4.34%
USA 8 iPhone 8 4.04%
USA 9 iPhone SE 3.89%
USA 10 Samsung Galaxy S8 2.96%

Canada

Like so many other countries, the most popular smartphones in Canada are Apple devices, with the landscape changing as people upgrade.

Here, the iPhone 7 takes the lead with the 6 and 6S close behind. The Samsung Galaxy S7, despite losing almost 1% share, remains in fifth spot with 4.91%.

More positive signs for Apple too, as the iPhone 8, 8 Plus and X make moves up the rankings.

Country Position Phone model Share
Canada 1 iPhone 7 10.77%
Canada 2 iPhone 6S 10.43%
Canada 3 iPhone 6 9.18%
Canada 4 iPhone SE 7.24%
Canada 5 Samsung Galaxy S7 4.91%
Canada 6 iPhone 7 Plus 4.71%
Canada 7 iPhone 8 4.09%
Canada 8 Samsung Galaxy S8 3.63%
Canada 9 Samsung Galaxy A5 3.26%
Canada 10 iPhone 8 Plus 3.24%
Canada 11 iPhone 5S 3.08%
Canada 12 iPhone 6S Plus 2.87%
Canada 13 iPhone X 2.48%

Brazil

Despite the top four in Brazil remaining the same as in Q1, our Q2 data shows that all suffered small drops in traffic share, while Samsung's Galaxy J7 and J2 Prime improving theirs.

The Motorola Moto G drops out of the top ten, with the iPhone X taking its place with a small but growing 2% traffic share.

Country Position Phone model Share
Brazil 1 iPhone 7 6.37%
Brazil 2 Samsung Galaxy J5 4.55%
Brazil 3 iPhone 6 4.06%
Brazil 4 iPhone 6S 3.99%
Brazil 5 iPhone 7 Plus 3.30%
Brazil 6 Samsung Galaxy J7 Prime 2.78%
Brazil 7 Samsung Galaxy J2 Prime TV 2.60%
Brazil 8 iPhone 5S 2.51%
Brazil 9 Samsung Galaxy J5 Prime 2.41%
Brazil 10 iPhone X 2.00%

Colombia

iPhone 6 still reigns supreme in Colombia despite losing 0.62% share over Q2. The biggest gain was for the Samsung Galaxy J2 Prime, which increased 1.07%, and now sits second.

Still no sign of the iPhone X in the top twenty, and with a mere 0.66% traffic share, it may be many months before it enters the running. The iPhone 8 is even lower down the list, with 0.59%.

Country Position Phone model Share
Colombia 1 iPhone 6 4.93%
Colombia 2 Samsung Galaxy J2 Prime 4.64%
Colombia 3 iPhone 7 3.67%
Colombia 4 Samsung Galaxy J5 3.25%
Colombia 5 Samsung Galaxy J7 2.70%
Colombia 6 Samsung Galaxy J7 Prime 2.64%
Colombia 7 iPhone 7 Plus 2.57%
Colombia 8 iPhone 6S 2.43%
Colombia 9 Samsung Galaxy J5 Prime 2.43%
Colombia 10 iPhone SE 2.07%

Argentina

Things are looking good for Samsung in Argentina, as, despite the iPhone 7 ruining their Q1 top four clean sweep, they still have a healthy lead over Apple devices.

The Galaxy J2 Prime sits atop the pile with 5.33% traffic share, up from 3.83% in Q1. The iPhone 7 jumped two places by increasing its share by 0.18%, a sure sign that Argentina's mobile landscape is as diverse as we see in our data.

Country Position Phone model Share
Argentina 1 Samsung Galaxy J2 Prime 5.33%
Argentina 2 Samsung Galaxy J7 Metal Duos 4.59%
Argentina 3 iPhone 7 3.58%
Argentina 4 Samsung Galaxy J7 3.29%
Argentina 5 iPhone 6 3.26%
Argentina 6 Samsung Galaxy J7 Neo 3.18%
Argentina 7 iPhone 6S 2.94%
Argentina 8 iPhone 7 Plus 2.71%
Argentina 9 Samsung Galaxy J1 Ace 2.46%
Argentina 10 Samsung Galaxy J7 Prime 2.14%

India

India continues to be at the forefront of developing mobile markets, and our Q1 data highlighted the explosion in feature phone use in early 2018.

The devices responsible for the massive swing away from the big two manufacturers are still shaking up the scene. The Lif/Jio F90M (Jiophone) is proving popular, and added another 0.19% traffic share to its tally. The LF-2403N increased by 0.16%.

Samsung's Galaxy J2 and the Xiaomi Redmi Note 4 switched places in second and third, with Apple barely maintaining a top ten presence with the iPhone 6 on 1.95% and the 7 on 1.79% share.

The iPhone X does make our data, but in 25th position with only 0.85% share. The iPhone 8 fares even worse, with 0.44% traffic share in India.

Country Position Phone model Share
India 1 Lyf Jio F90M 5.45%
India 2 Xiaomi Redmi Note 4 3.22%
India 3 Samsung Galaxy J2 2.90%
India 4 Lyf LF-2403N 2.41%
India 5 Samsung Galaxy J7 Prime 2.13%
India 6 iPhone 6 1.95%
India 7 Lyf F120B 1.88%
India 8 iPhone 7 1.79%
India 9 Samsung Galaxy J7 1.76%
India 10 Samsung Galaxy J7 Nxt 1.68%

Japan

Like the US, Japan loves the iPhone.

Over Q2 2018, all the top Apple devices - iPhone 7, 7 Plus, 6S, 8 and X - made gains over Q1's data. The 8 appears to have more momentum than the X, and could continue its surge up the table.

Those losing slight share were the 6, 6S Plus and 5S.

Outside the Apple-dominated top twelve, we see devices from DoCoMo, Au, Sony and SoftBank. You can view the full top twenty here.

Country Position Phone model Share
Japan 1 iPhone 7 19.22%
Japan 2 iPhone 6S 11.45%
Japan 3 iPhone 7 Plus 7.56%
Japan 4 iPhone 6 6.98%
Japan 5 iPhone 8 6.85%
Japan 6 iPhone X 5.94%
Japan 7 iPhone SE 4.93%
Japan 8 iPhone 8 Plus 2.61%
Japan 9 iPhone 6S Plus 2.42%
Japan 10 iPhone 5S 1.96%

Malaysia

More negative news for Apple in Malaysia, as Samsung continue to squeeze iPhones down the list.

Q1's most popular iPhone, the 7 Plus, now finds itself in 16th position with a tiny 1.22% traffic share, down from 2.6%. The iPhone 6 had a similar quarter, dropping from 2.53% to 1.07%.

Country Position Phone model Share
Malaysia 1 Samsung Galaxy J2 Prime 12.67%
Malaysia 2 Oppo A37fw 5.60%
Malaysia 3 Samsung Galaxy J1 Ace 4.59%
Malaysia 4 Samsung Galaxy J7 Prime 4.40%
Malaysia 5 Samsung Galaxy J3 Pro 2.79%
Malaysia 6 Samsung Galaxy J7 Duos 2.70%
Malaysia 7 Vivo 1606 2.63%
Malaysia 8 Samsung Galaxy J3 (2016) 2.12%
Malaysia 9 Oppo A37f 2.12%
Malaysia 10 Samsung Galaxy J5 (2016) 2.06%

Australia

A slight dip in the popularity of the iPhone 6 and 7 Plus in Australia allowed the Samsung Galaxy S7 and S8 to sneak in to third and fourth spot in Q2.

That shouldn't worry Apple too much, as we can now see the 8, 8 Plus and iPhone X devices making an appearance in the top ten.

Country Position Phone model Share
Australia 1 iPhone 7 9.10%
Australia 2 iPhone 6S 6.79%
Australia 3 Samsung Galaxy S7 6.79%
Australia 4 Samsung Galaxy S8 6.32%
Australia 5 iPhone 6 6.04%
Australia 6 iPhone 7 Plus 5.93%
Australia 7 iPhone 8 3.93%
Australia 8 iPhone 8 Plus 3.89%
Australia 9 Samsung Galaxy S5 3.78%
Australia 10 iPhone X 3.74%

South Africa

No dramatic changes at the top of the list in South Africa for Q2. The top three most popular devices are still the iPhone 7, 6 and 6S.

Below these, the Samsung Galaxy S7 drops down the list, replaced by the S8 and the iPhone 7 Plus. Further down, we see the iPhone 8 and X enter the running with 2.27% and 2.05% traffic share each.

Country Position Phone model Share
South Africa 1 iPhone 7 7.56%
South Africa 2 iPhone 6 4.88%
South Africa 3 iPhone 6S 3.95%
South Africa 4 Samsung Galaxy S8 3.15%
South Africa 5 iPhone 7 Plus 3.09%
South Africa 6 Samsung Galaxy S7 2.96%
South Africa 7 Samsung Galaxy Grand Prime 2.92%
South Africa 8 Samsung Galaxy S7 Edge 2.80%
South Africa 9 iPhone 8 2.27%
South Africa 10 Samsung Galaxy J5 2.18%
South Africa 11 iPhone X 2.05%

Egypt

Q2 was a good quarter for Apple in Egypt, as the Galaxy S7 drops from second spot to outside the top ten. The iPhone 6 remains the most popular device.

The iPhone X has increased its traffic share from 1.44% to 2.11%.

Country Position Phone model Share
Egypt 1 iPhone 6 3.75%
Egypt 2 iPhone 6S 3.60%
Egypt 3 iPhone 7 3.13%
Egypt 4 iPhone 6S Plus 2.71%
Egypt 5 iPhone 7 Plus 2.63%
Egypt 6 iPhone X 2.11%
Egypt 7 Samsung Galaxy Grand Neo Plus 2.01%
Egypt 8 iPhone 6 Plus 1.98%
Egypt 9 Samsung Galaxy Grand Prime Plus 1.75%
Egypt 10 iPhone 5S 1.49%

Nigeria

Nigeria's most popular smartphone is still the iPhone 6, increasing its traffic share over Q2 to 5.63%.

The Samsung Galaxy S7 Edge replaced the J7 as the most popular Android device, with the S8 and S8 Plus getting a toehold in the top ten.

The iPhone X also makes an appearance, with a healthy 2.11% share.

Country Position Phone model Share
Nigeria 1 iPhone 6 5.63%
Nigeria 2 iPhone 7 3.88%
Nigeria 3 iPhone 7 Plus 2.80%
Nigeria 4 iPhone 6S 2.72%
Nigeria 5 iPhone X 2.11%
Nigeria 6 Samsung Galaxy S7 Edge 2.11%
Nigeria 7 iPhone 6 Plus 2.08%
Nigeria 8 iPhone 6S Plus 1.92%
Nigeria 9 Samsung Galaxy S8 1.36%
Nigeria 10 Samsung Galaxy S8 Plus 1.33%

Want even more data?

Visit our Data Explorer to view stats for every device in your country or region.

Main Image By Maurizio Pesce from Milan, Italia (Samsung Galaxy S6 edge vs Apple iPhone 6) [CC BY 2.0], via Wikimedia Commons.

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