The following statistics are based on mobile web traffic over Q4 2018 to a global network of partner websites using the DeviceAtlas device detection platform.
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Previous reports and insights:
United Kingdom
The top five was an all-Apple affair in the UK for Q4 2018. The iPhone 7 is still the most popular smartphone, despite losing 0.31% share since Q3.
The Samsung Galaxy S8 improved in usage slightly, making up for a similar decline in the S7. Overall, the landscape remains rather static, with the steady rise of the iPhone 8 and iPhone X being the most interesting development.
| Country |
Position |
Phone model |
Share |
|---|
| United Kingdom |
1 |
iPhone 7 |
12.86% |
| United Kingdom |
2 |
iPhone 6S |
8.09% |
| United Kingdom |
3 |
iPhone SE |
6.55% |
| United Kingdom |
4 |
iPhone 6 |
6.02% |
| United Kingdom |
5 |
iPhone 8 |
5.20% |
| United Kingdom |
6 |
Samsung Galaxy S8 |
4.89% |
| United Kingdom |
7 |
iPhone 7 Plus |
4.65% |
| United Kingdom |
8 |
iPhone X |
4.18% |
| United Kingdom |
9 |
iPhone 8 Plus |
3.47% |
| United Kingdom |
10 |
Samsung Galaxy S7 |
3.20% |
| United Kingdom |
11 |
iPhone 5S |
2.76% |
| United Kingdom |
12 |
Samsung Galaxy S7 Edge |
2.50% |
Germany
Having been knocked off top spot in Q2, the Samsung Galaxy S7 remains in second place, with the Galaxy S8 just behind.
The iPhone 6S lost some share, while the iPhone SE moved up one place to sixth.
| Country |
Position |
Phone model |
Share |
|---|
| Germany |
1 |
iPhone 7 |
6.94% |
| Germany |
2 |
Samsung Galaxy S7 |
5.94% |
| Germany |
3 |
Samsung Galaxy S8 |
5.51% |
| Germany |
4 |
iPhone 6S |
4.74% |
| Germany |
5 |
iPhone 6 |
4.37% |
| Germany |
6 |
iPhone SE |
4.34% |
| Germany |
7 |
Samsung Galaxy A5 |
3.65% |
| Germany |
8 |
iPhone 8 |
3.55% |
| Germany |
9 |
iPhone X |
2.89% |
| Germany |
10 |
Samsung Galaxy S7 Edge |
2.15% |
| Germany |
11 |
Samsung Galaxy S6 |
2.09% |
| Germany |
12 |
Samsung Galaxy S9 |
2.00% |
France
In France, we see the iPhone 8 and X enter the top six with 4.70% and 4.12% traffic share respectively.
Things are relatively calm elsewhere, with the Galaxy S7 losing 0.31%.
The iPhone 7 remains the most popular phone in France, claiming and additional 1.35% share in Q4.
| Country |
Position |
Phone model |
Share |
|---|
| France |
1 |
iPhone 7 |
9.76% |
| France |
2 |
iPhone 6S |
7.44% |
| France |
3 |
iPhone 6 |
6.48% |
| France |
4 |
iPhone SE |
5.18% |
| France |
5 |
iPhone 8 |
4.70% |
| France |
6 |
iPhone X |
4.12% |
| France |
7 |
Samsung Galaxy S7 |
3.36% |
| France |
8 |
Samsung Galaxy S8 |
3.31% |
| France |
9 |
iPhone 8 Plus |
2.96% |
| France |
10 |
iPhone 7 Plus |
2.91% |
| France |
11 |
iPhone 5S |
2.53% |
| France |
12 |
Samsung Galaxy S7 Edge |
2.15% |
Spain
The iPhone 6 has been replaced at the top of the list by the iPhone 7. The X now sits in fourth, with the 8 laggin 0.4% behind in 7th.
The Huawei P8 Lite lost almost half its overall share in Q4, and now sits in 9th spot with 2.03% market share.
| Country |
Position |
Phone model |
Share |
|---|
| Spain |
1 |
iPhone 7 |
5.13% |
| Spain |
2 |
iPhone 6 |
4.58% |
| Spain |
3 |
iPhone 6S |
3.89% |
| Spain |
4 |
iPhone X |
2.72% |
| Spain |
5 |
iPhone SE |
2.63% |
| Spain |
6 |
iPhone 7 Plus |
2.37% |
| Spain |
7 |
iPhone 8 |
2.29% |
| Spain |
8 |
Samsung Galaxy J5 |
2.14% |
| Spain |
9 |
Huawei P8 Lite |
2.03% |
| Spain |
10 |
Samsung Galaxy S7 |
1.98% |
| Spain |
11 |
Samsung Galaxy J7 |
1.94% |
| Spain |
12 |
iPhone 8 Plus |
1.84% |
Italy
The top 3 stays the same in Italy, despite both the iPhone 7 and 6 losing share over Q4.
The Huawei P8 Lite dropped from 8th spot in Q3, now in 16th.
The iPhone 8 and X had an uneventful Q4 in Italy, and now sit on 2.6% and 3.48% respectively - not much different from Q3.
| Country |
Position |
Phone model |
Share |
|---|
| Italy |
1 |
iPhone 7 |
7.38% |
| Italy |
2 |
iPhone 6 |
5.47% |
| Italy |
3 |
iPhone 6S |
4.56% |
| Italy |
4 |
iPhone X |
3.48% |
| Italy |
5 |
Samsung Galaxy J3 Duos |
2.67% |
| Italy |
6 |
iPhone 8 |
2.60% |
| Italy |
7 |
iPhone SE |
2.51% |
| Italy |
8 |
Samsung Galaxy S7 Edge |
2.36% |
| Italy |
9 |
Samsung Galaxy J5 |
2.15% |
| Italy |
10 |
iPhone 7 Plus |
2.12% |
| Italy |
11 |
Samsung Galaxy S8 |
2.11% |
| Italy |
12 |
Huawei P9 Lite |
2.01% |
Ireland
| Country |
Position |
Phone model |
Share |
|---|
| Ireland |
1 |
iPhone 7 |
10.79% |
| Ireland |
2 |
iPhone 6S |
9.63% |
| Ireland |
3 |
iPhone 6 |
8.74% |
| Ireland |
4 |
iPhone SE |
6.31% |
| Ireland |
5 |
iPhone 8 |
5.18% |
| Ireland |
6 |
iPhone 5S |
3.09% |
| Ireland |
7 |
Samsung Galaxy S7 |
3.01% |
| Ireland |
8 |
Google Nexus 5 |
2.94% |
| Ireland |
9 |
Samsung Galaxy S8 |
2.75% |
| Ireland |
10 |
Samsung Galaxy A5 |
2.40% |
| Ireland |
11 |
Samsung Galaxy S6 |
1.96% |
| Ireland |
12 |
iPhone 7 Plus |
1.92% |
Netherlands
| Country |
Position |
Phone model |
Share |
|---|
| Netherlands |
1 |
iPhone 7 |
9.22% |
| Netherlands |
2 |
iPhone 6S |
6.19% |
| Netherlands |
3 |
iPhone 8 |
5.30% |
| Netherlands |
4 |
iPhone 6 |
5.27% |
| Netherlands |
5 |
iPhone SE |
5.27% |
| Netherlands |
6 |
Samsung Galaxy S7 |
4.99% |
| Netherlands |
7 |
Samsung Galaxy S8 |
4.57% |
| Netherlands |
8 |
Samsung Galaxy A5 |
4.14% |
| Netherlands |
9 |
iPhone X |
3.62% |
| Netherlands |
10 |
iPhone 7 Plus |
2.55% |
| Netherlands |
11 |
iPhone 5S |
2.46% |
| Netherlands |
12 |
Samsung Galaxy S7 Edge |
2.35% |
Portugal
| Country |
Position |
Phone model |
Share |
|---|
| Portugal |
1 |
iPhone 7 |
8.43% |
| Portugal |
2 |
iPhone 6 |
7.62% |
| Portugal |
3 |
iPhone 6S |
6.34% |
| Portugal |
4 |
iPhone SE |
5.84% |
| Portugal |
5 |
iPhone 5S |
3.99% |
| Portugal |
6 |
iPhone 7 Plus |
3.31% |
| Portugal |
7 |
iPhone X |
2.96% |
| Portugal |
8 |
iPhone 8 |
2.34% |
| Portugal |
9 |
Vivo V5s |
1.78% |
| Portugal |
10 |
Vivo V7+ |
1.59% |
| Portugal |
11 |
iPhone 8 Plus |
1.46% |
| Portugal |
12 |
Huawei P8 Lite |
1.37% |
Romania
| Country |
Position |
Phone model |
Share |
|---|
| Romania |
1 |
Samsung Galaxy J5 |
4.60% |
| Romania |
2 |
iPhone 7 |
4.49% |
| Romania |
3 |
iPhone 6S |
3.20% |
| Romania |
4 |
Samsung Galaxy S8 |
3.17% |
| Romania |
5 |
iPhone 6 |
3.04% |
| Romania |
6 |
Samsung Galaxy J5 |
2.79% |
| Romania |
7 |
Samsung Galaxy S7 |
2.60% |
| Romania |
8 |
Samsung Galaxy J3 |
2.55% |
| Romania |
9 |
Samsung Galaxy S3 |
2.47% |
| Romania |
10 |
iPhone X |
2.34% |
| Romania |
11 |
Samsung Galaxy A5 |
2.31% |
| Romania |
12 |
Samsung Galaxy J3 (2017) |
2.09% |
Poland
| Country |
Position |
Phone model |
Share |
|---|
| Poland |
1 |
iPhone 7 |
4.99% |
| Poland |
2 |
Samsung Galaxy S8 |
3.58% |
| Poland |
3 |
iPhone 6S |
2.39% |
| Poland |
4 |
Samsung Galaxy S7 |
2.35% |
| Poland |
5 |
Samsung Galaxy A5 |
2.09% |
| Poland |
6 |
Huawei Mate 10 Lite |
2.01% |
| Poland |
7 |
Huawei P8 Lite (2015) |
1.97 |
| Poland |
8 |
iPhone 6 |
1.96% |
| Poland |
9 |
Huawei P8 Lite |
1.92% |
| Poland |
10 |
Huawei P9 Lite |
1.90% |
| Poland |
11 |
Samsung Galaxy S7 Edge |
1.85% |
| Poland |
12 |
iPhone SE |
1.81% |
Russia
| Country |
Position |
Phone model |
Share |
|---|
| Russia |
1 |
iPhone 7 |
7.18% |
| Russia |
2 |
iPhone 6 |
5.48% |
| Russia |
3 |
iPhone 6S |
4.80% |
| Russia |
4 |
iPhone 5S |
4.37% |
| Russia |
5 |
iPhone SE |
4.20% |
| Russia |
6 |
iPhone X |
3.49% |
| Russia |
7 |
iPhone 7 Plus |
3.03% |
| Russia |
8 |
iPhone 8 |
2.42% |
| Russia |
9 |
iPhone 8 Plus |
2.36% |
| Russia |
10 |
Xiaomi Redmi Note 4 |
1.90% |
| Russia |
11 |
Samsung Galaxy A5 |
1.81% |
| Russia |
12 |
Samsung Galaxy J3 |
1.30% |
Ukraine
| Country |
Position |
Phone model |
Share |
|---|
| Ukraine |
1 |
iPhone 7 |
4.94% |
| Ukraine |
2 |
Xiaomi Redmi 4X |
4.03% |
| Ukraine |
3 |
iPhone 6 |
3.23% |
| Ukraine |
4 |
iPhone 7 Plus |
2.94% |
| Ukraine |
5 |
Xiaomi Redmi Note 5 |
2.85% |
| Ukraine |
6 |
iPhone 6S |
2.76% |
| Ukraine |
7 |
Samsung Galaxy J7 |
2.15% |
| Ukraine |
8 |
Samsung Galaxy J5 |
2.06% |
| Ukraine |
9 |
iPhone X |
1.93% |
| Ukraine |
10 |
Xiaomi Redmi Note 4 |
1.77% |
| Ukraine |
11 |
iPhone 5S |
1.77% |
| Ukraine |
12 |
Xiaomi Redmi 5 Plus |
1.61% |
Sweden
| Country |
Position |
Phone model |
Share |
|---|
| Sweden |
1 |
iPhone 7 |
12.71% |
| Sweden |
2 |
iPhone 6S |
7.59% |
| Sweden |
3 |
iPhone 8 |
5.97% |
| Sweden |
4 |
iPhone X |
5.49% |
| Sweden |
5 |
iPhone SE |
5.04% |
| Sweden |
6 |
iPhone 6 |
4.67% |
| Sweden |
7 |
iPhone 7 Plus |
3.85% |
| Sweden |
8 |
Samsung Galaxy S8 |
3.20% |
| Sweden |
9 |
Samsung Galaxy S7 |
3.14% |
| Sweden |
10 |
iPhone 8 Plus |
2.97% |
| Sweden |
11 |
Samsung Galaxy S7 Edge |
1.95% |
| Sweden |
12 |
iPhone 5S |
1.61% |
Norway
| Country |
Position |
Phone model |
Share |
|---|
| Norway |
1 |
iPhone 7 |
12.29% |
| Norway |
2 |
iPhone X |
10.40% |
| Norway |
3 |
iPhone 6S |
5.59% |
| Norway |
4 |
iPhone 8 |
5.59% |
| Norway |
5 |
iPhone 6 |
4.98% |
| Norway |
6 |
iPhone 7 Plus |
3.82% |
| Norway |
7 |
Samsung Galaxy S8 |
3.70% |
| Norway |
8 |
iPhone SE |
3.26% |
| Norway |
9 |
Samsung Galaxy S7 |
3.32% |
| Norway |
10 |
iPhone 8 Plus |
2.71% |
| Norway |
11 |
iPhone 5S |
2.54% |
| Norway |
12 |
Samsung Galaxy S8 Plus |
2.27% |
Denmark
| Country |
Position |
Phone model |
Share |
|---|
| Denmark |
1 |
iPhone 6 |
11.71% |
| Denmark |
2 |
iPhone 7 |
9.54% |
| Denmark |
3 |
iPhone SE |
5.85% |
| Denmark |
4 |
iPhone 6S |
5.72% |
| Denmark |
5 |
iPhone 8 |
4.71% |
| Denmark |
6 |
iPhone X |
4.58% |
| Denmark |
7 |
Samsung Galaxy S7 Edge |
2.92% |
| Denmark |
8 |
Samsung Galaxy S7 |
1.97% |
| Denmark |
9 |
Samsung Galaxy S8 |
1.97% |
| Denmark |
10 |
iPhone 5S |
1.90% |
| Denmark |
11 |
iPhone 7 Plus |
1.78% |
| Denmark |
12 |
Samsung Galaxy S9 |
1.08% |
Finland
| Country |
Position |
Phone model |
Share |
|---|
| Finland |
1 |
iPhone 7 |
7.02% |
| Finland |
2 |
iPhone 5S |
6.51% |
| Finland |
3 |
iPhone SE |
5.49% |
| Finland |
4 |
iPhone X |
4.65% |
| Finland |
5 |
iPhone 6S |
4.56% |
| Finland |
6 |
iPhone 6 |
4.39% |
| Finland |
7 |
iPhone 7 Plus |
3.04% |
| Finland |
8 |
Samsung Galaxy J5 |
3.04% |
| Finland |
9 |
Samsung Galaxy S7 |
2.19% |
| Finland |
10 |
Samsung Galaxy S9 Plus |
2.03% |
| Finland |
11 |
iPhone 8 |
1.94% |
| Finland |
12 |
Samsung Galaxy S6 |
1.94% |
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United States
It's still an Apple dominated landscape in the US.
The iPhone X had a good quarter, rising to 7.32%, with similar healthy gains for the 8 and 8 Plus.
| Country |
Position |
Phone model |
Share |
|---|
| USA |
1 |
iPhone 7 |
10.75% |
| USA |
2 |
iPhone 8 Plus |
8.68% |
| USA |
3 |
iPhone 7 Plus |
8.43% |
| USA |
4 |
iPhone X |
7.32% |
| USA |
5 |
iPhone 8 |
6.82% |
| USA |
6 |
iPhone 6S |
6.23% |
| USA |
7 |
iPhone 6 |
4.81% |
| USA |
8 |
iPhone SE |
3.66% |
| USA |
9 |
iPhone 6S Plus |
3.43% |
| USA |
10 |
Samsung Galaxy S8 |
2.92% |
| USA |
11 |
Samsung Galaxy S7 |
2.77% |
| USA |
12 |
Samsung Galaxy S9 |
1.86% |
Canada
| Country |
Position |
Phone model |
Share |
|---|
| Canada |
1 |
iPhone 7 |
10.81% |
| Canada |
2 |
iPhone 6S |
8.85% |
| Canada |
3 |
iPhone 6 |
7.41% |
| Canada |
4 |
iPhone 8 |
7.17% |
| Canada |
5 |
iPhone SE |
6.26% |
| Canada |
6 |
iPhone 8 Plus |
5.19% |
| Canada |
7 |
iPhone 7 Plus |
4.71% |
| Canada |
8 |
Samsung Galaxy S8 |
4.42% |
| Canada |
9 |
Samsung Galaxy S7 |
4.29% |
| Canada |
10 |
Samsung Galaxy A5 |
3.71% |
| Canada |
11 |
iPhone X |
3.54% |
| Canada |
12 |
iPhone 6S Plus |
2.38% |
Brazil
| Country |
Position |
Phone model |
Share |
|---|
| Brazil |
1 |
iPhone 7 |
6.19% |
| Brazil |
2 |
Samsung Galaxy J5 |
3.91% |
| Brazil |
3 |
Samsung Galaxy J2 Prime TV |
3.59% |
| Brazil |
4 |
Samsung Galaxy J5 Prime |
3.45% |
| Brazil |
5 |
iPhone 6 |
3.31% |
| Brazil |
6 |
iPhone 6S |
3.30% |
| Brazil |
7 |
Samsung Galaxy J7 Prime |
2.64% |
| Brazil |
8 |
iPhone 7 Plus |
2.58% |
| Brazil |
9 |
iPhone X |
2.24% |
| Brazil |
10 |
iPhone 8 |
2.06% |
| Brazil |
11 |
iPhone 5S |
1.98% |
| Brazil |
12 |
iPhone 8 Plus |
1.92% |
Colombia
| Country |
Position |
Phone model |
Share |
|---|
| Colombia |
1 |
Samsung Galaxy J2 Prime |
5.04% |
| Colombia |
2 |
iPhone 7 |
4.42% |
| Colombia |
3 |
iPhone 6 |
4.32% |
| Colombia |
4 |
Samsung Galaxy J7 Prime |
3.37% |
| Colombia |
5 |
Samsung Galaxy J5 |
2.86% |
| Colombia |
6 |
Samsung Galaxy J5 Prime |
2.78% |
| Colombia |
7 |
iPhone 7 Plus |
2.57% |
| Colombia |
8 |
iPhone 6S |
2.45% |
| Colombia |
9 |
Samsung Galaxy J7 |
2.39% |
| Colombia |
10 |
iPhone 8 Plus |
2.03% |
| Colombia |
11 |
iPhone 5S |
1.86% |
| Colombia |
12 |
iPhone 8 |
1.80% |
Argentina
| Country |
Position |
Phone model |
Share |
|---|
| Argentina |
1 |
Samsung Galaxy J2 Prime |
7.89% |
| Argentina |
2 |
Samsung Galaxy J7 (2016) |
4.69% |
| Argentina |
3 |
Samsung Galaxy J7 Prime |
4.35% |
| Argentina |
4 |
Samsung Galaxy J7 Neo |
3.97% |
| Argentina |
5 |
iPhone 7 |
2.86% |
| Argentina |
6 |
Samsung Galaxy J7 |
2.84% |
| Argentina |
7 |
iPhone 7 Plus |
2.62% |
| Argentina |
8 |
Samsung Galaxy J1 Ace |
2.54% |
| Argentina |
9 |
Samsung Galaxy J5 Prime |
2.51% |
| Argentina |
10 |
iPhone 6 |
2.22% |
| Argentina |
11 |
Samsung Galaxy Grand Prime VE |
1.82% |
| Argentina |
12 |
iPhone SE |
1.66% |
Mexico
| Country |
Position |
Phone model |
Share |
|---|
| Mexico |
1 |
Samsung Galaxy J2 Prime |
5.55% |
| Mexico |
2 |
iPhone 6 |
5.49% |
| Mexico |
3 |
iPhone 7 |
5.48% |
| Mexico |
4 |
iPhone 7 Plus |
4.56% |
| Mexico |
5 |
iPhone 8 Plus |
3.22 |
| Mexico |
6 |
iPhone X |
3.20% |
| Mexico |
7 |
iPhone 6S |
2.61% |
| Mexico |
8 |
Samsung Galaxy Grand Prime VE |
2.58% |
| Mexico |
9 |
iPhone 8 |
2.46% |
| Mexico |
10 |
iPhone SE |
2.26% |
| Mexico |
11 |
Samsung Galaxy J7 |
2.09% |
| Mexico |
12 |
iPhone 6 Plus |
1.67% |
Israel
| Country |
Position |
Phone model |
Share |
|---|
| Israel |
1 |
iPhone 8 |
4.95% |
| Israel |
2 |
Samsung Galaxy S7 |
4.79% |
| Israel |
3 |
iPhone 7 |
4.79% |
| Israel |
4 |
iPhone X |
4.27% |
| Israel |
5 |
iPhone 6 |
3.54% |
| Israel |
6 |
iPhone 6S |
3.12% |
| Israel |
7 |
iPhone 7 Plus |
2.86% |
| Israel |
8 |
iPhone 8 Plus |
2.81% |
| Israel |
9 |
Samsung Galaxy J7 (2016) |
2.45% |
| Israel |
10 |
Samsung Galaxy S8 |
2.29% |
| Israel |
11 |
Samsung Galaxy J7 Pro |
2.24% |
| Israel |
12 |
iPhone 6S Plus |
1.98% |
India
| Country |
Position |
Phone model |
Share |
|---|
| India |
1 |
Xiaomi Redmi Note 4 |
4.00% |
| India |
2 |
Samsung Galaxy J2 |
2.64% |
| India |
3 |
Xiaomi Redmi 5A |
2.42% |
| India |
4 |
Samsung Galaxy J7 Prime |
2.35% |
| India |
5 |
Xiaomi Redmi Note 5 Pro |
2.12% |
| India |
6 |
Samsung Galaxy J7 |
1.82% |
| India |
7 |
iPhone 6 |
1.79% |
| India |
8 |
iPhone 7 |
1.66% |
| India |
9 |
Samsung Galaxy J7 Duo |
1.64% |
| India |
10 |
Jio F120B |
1.62% |
| India |
11 |
Xiaomi Redmi 4 |
1.58% |
| India |
12 |
Samsung Galaxy J7 Max |
1.55% |
Turkey
| Country |
Position |
Phone model |
Share |
|---|
| Turkey |
1 |
iPhone 7 |
6.98% |
| Turkey |
2 |
iPhone 6 |
6.92% |
| Turkey |
3 |
iPhone 6S |
6.55% |
| Turkey |
4 |
iPhone 7 Plus |
4.47% |
| Turkey |
5 |
Samsung Galaxy J7 Prime |
4.13% |
| Turkey |
6 |
iPhone 5S |
2.97% |
| Turkey |
7 |
iPhone X |
2.93% |
| Turkey |
8 |
iPhone 8 Plus |
2.74% |
| Turkey |
9 |
iPhone 6S Plus |
2.14% |
| Turkey |
10 |
iPhone 8 |
1.96% |
| Turkey |
11 |
Samsung Galaxy J7 Duo |
1.83% |
| Turkey |
12 |
Samsung Galaxy Note 5 |
1.51% |
Japan
| Country |
Position |
Phone model |
Share |
|---|
| Japan |
1 |
iPhone 7 |
15.52% |
| Japan |
2 |
iPhone 8 |
10.70% |
| Japan |
3 |
iPhone 6S |
8.59% |
| Japan |
4 |
iPhone X |
7.91% |
| Japan |
5 |
iPhone 7 Plus |
7.90% |
|
| Japan |
6 |
iPhone 6 |
5.68% |
| Japan |
7 |
iPhone SE |
4.51% |
| Japan |
8 |
iPhone 8 Plus |
3.86% |
| Japan |
9 |
iPhone 6S Plus |
2.62% |
| Japan |
10 |
iPhone XS |
1.40% |
| Japan |
11 |
iPhone 5S |
1.21% |
| Japan |
12 |
iPhone 6 Plus |
1.17% |
South Korea
| Country |
Position |
Phone model |
Share |
|---|
| South Korea |
1 |
iPhone 7 Plus |
9.70% |
| South Korea |
2 |
iPhone 7 |
8.77% |
| South Korea |
3 |
iPhone 6S |
3.58% |
| South Korea |
4 |
iPhone X |
3.33% |
| South Korea |
5 |
iPhone 8 |
3.16% |
|
| South Korea |
6 |
iPhone 6 |
2.56% |
| South Korea |
7 |
Samsung Galaxy Note 8 |
2.20% |
| South Korea |
8 |
Google Nexus 4 |
1.94% |
| South Korea |
9 |
LG X4+ |
1.91% |
| South Korea |
10 |
Samsung Galaxy S8 Plus |
1.74% |
| South Korea |
11 |
Samsung Galaxy S8 |
1.74% |
| South Korea |
12 |
iPhone 6S Plus |
1.69% |
Malaysia
| Country |
Position |
Phone model |
Share |
|---|
| Malaysia |
1 |
iPhone 7 Plus |
5.65% |
| Malaysia |
2 |
iPhone 6 |
5.41% |
| Malaysia |
3 |
Samsung Galaxy J2 Prime LTE |
4.27% |
| Malaysia |
4 |
iPhone 7 |
3.38% |
| Malaysia |
5 |
iPhone 6S |
2.96% |
| Malaysia |
6 |
iPhone X |
2.38% |
| Malaysia |
7 |
iPhone 5S |
2.32% |
| Malaysia |
8 |
iPhone 6S Plus |
2.29% |
| Malaysia |
9 |
Samsung Galaxy Note 5 |
1.96% |
| Malaysia |
10 |
Samsung Galaxy Note 3 4G LTE |
1.56% |
| Malaysia |
11 |
iPhone 8 Plus |
1.53% |
| Malaysia |
12 |
Samsung Galaxy J7 Prime |
1.49% |
Indonesia
| Country |
Position |
Phone model |
Share |
|---|
| Indonesia |
1 |
Samsung Galaxy J2 Prime LTE |
6.26% |
| Indonesia |
2 |
Oppo A37f |
2.52% |
| Indonesia |
3 |
Xiaomi Redmi 5A |
1.92% |
| Indonesia |
4 |
iPhone 6 |
1.91% |
| Indonesia |
5 |
Samsung Galaxy J5 |
1.78% |
| Indonesia |
6 |
iPhone 7 Plus |
1.74% |
| Indonesia |
7 |
Xiaomi Redmi Note 4 |
1.67% |
| Indonesia |
8 |
Samsung Galaxy J1 Ace |
1.66% |
| Indonesia |
9 |
Xiaomi Redmi 4A |
1.66% |
| Indonesia |
10 |
Samsung Galaxy J7 Prime |
1.36% |
| Indonesia |
11 |
Xiaomi Redmi 4X |
1.22% |
| Indonesia |
12 |
iPhone X |
1.16% |
Philippines
| Country |
Position |
Phone model |
Share |
|---|
| Philippines |
1 |
iPhone 6 |
7.67% |
| Philippines |
2 |
iPhone 7 Plus |
5.17% |
| Philippines |
3 |
iPhone 6S |
4.19% |
| Philippines |
4 |
iPhone 6 Plus |
4.04% |
| Philippines |
5 |
iPhone 5S |
3.97% |
| Philippines |
6 |
iPhone 7 |
3.59% |
| Philippines |
7 |
iPhone 6S Plus |
3.55% |
| Philippines |
8 |
iPhone X |
2.96% |
| Philippines |
9 |
Samsung Galaxy J2 Prime LTE |
2.54% |
| Philippines |
10 |
iPhone 8 Plus |
2.42% |
| Philippines |
11 |
Samsung Galaxy J7 Pro |
1.94% |
| Philippines |
12 |
iPhone 5 |
1.57% |
Singapore
| Country |
Position |
Phone model |
Share |
|---|
| Singapore |
1 |
iPhone 7 Plus |
9.41% |
| Singapore |
2 |
iPhone X |
9.04% |
| Singapore |
3 |
iPhone 7 |
8.28% |
| Singapore |
4 |
iPhone 6S Plus |
5.54% |
| Singapore |
5 |
iPhone 8 |
5.47% |
| Singapore |
6 |
iPhone 8 Plus |
5.28% |
| Singapore |
7 |
iPhone 6 |
4.23% |
| Singapore |
8 |
Samsung Galaxy Note 3 4G LTE |
3.15% |
| Singapore |
9 |
iPhone 6 Plus |
3.04% |
| Singapore |
10 |
iPhone 6S |
2.84% |
| Singapore |
11 |
Samsung Galaxy S8 |
2.60% |
| Singapore |
12 |
Samsung Galaxy S7 Edge |
2.57% |
Thailand
| Country |
Position |
Phone model |
Share |
|---|
| Thailand |
1 |
iPhone 7 Plus |
7.72% |
| Thailand |
2 |
iPhone 6 |
7.05% |
| Thailand |
3 |
iPhone 6S |
5.74% |
| Thailand |
4 |
iPhone X |
5.38% |
| Thailand |
5 |
iPhone 7 |
5.32% |
| Thailand |
6 |
iPhone 6 Plus |
4.10% |
| Thailand |
7 |
iPhone 8 Plus |
4.01% |
| Thailand |
8 |
iPhone 8 |
3.87% |
| Thailand |
9 |
iPhone 6S Plus |
3.51% |
| Thailand |
10 |
Samsung Galaxy J2 Prime LTE |
2.81% |
| Thailand |
11 |
iPhone SE |
2.25% |
| Thailand |
12 |
Samsung Galaxy J7 Duo |
1.98% |
Australia
Losses for both the Galaxy S8 sees iPhones take the top seven spots for Q4 2018.
The iPhone 7 remains the most popular smartphone in Australia, despite losing 0.2% share. There were further gains for the iPhone 8 (+0.2%), and the X (+1.45%).
| Country |
Position |
Phone model |
Share |
|---|
| Australia |
1 |
iPhone 7 |
9.36% |
| Australia |
2 |
iPhone 7 Plus |
6.58% |
| Australia |
3 |
iPhone 8 |
6.36% |
| Australia |
4 |
iPhone X |
6.12% |
| Australia |
5 |
iPhone 6S |
5.99% |
| Australia |
6 |
iPhone 6 |
5.89% |
| Australia |
7 |
iPhone 8 Plus |
5.54% |
| Australia |
8 |
Samsung Galaxy S8 |
5.14% |
| Australia |
9 |
Samsung Galaxy S7 |
4.42% |
| Australia |
10 |
iPhone SE |
3.63% |
| Australia |
11 |
Samsung Galaxy S9 |
2.97% |
| Australia |
12 |
iPhone 6S Plus |
2.67% |
South Africa
In South Africa, the iPhone X made decent progress in Q4, and has overtaken the iPhone 8 and iPhone 7 Plus to take fourth position.
The best performing Android was the Samsung Galaxy S8, growing from 3.15% share in Q3 to 3.60% in Q4.
| Country |
Position |
Phone model |
Share |
|---|
| South Africa |
1 |
iPhone 7 |
7.43% |
| South Africa |
2 |
iPhone 6 |
5.05% |
| South Africa |
3 |
Samsung Galaxy S8 |
3.60% |
| South Africa |
4 |
iPhone X |
3.32% |
| South Africa |
5 |
iPhone 8 |
3.30% |
| South Africa |
6 |
iPhone 7 Plus |
3.27% |
| South Africa |
7 |
Samsung Galaxy Grand Prime Plus |
2.65% |
| South Africa |
8 |
iPhone 6S |
2.49% |
| South Africa |
9 |
Samsung Galaxy S7 Edge |
2.26% |
| South Africa |
10 |
iPhone 8 Plus |
2.24% |
| South Africa |
11 |
Samsung Galaxy S2 |
2.17% |
| South Africa |
12 |
Samsung Galaxy J5 Prime |
1.78% |
Egypt
| Country |
Position |
Phone model |
Share |
|---|
| Egypt |
1 |
Samsung Galaxy Prime Plus |
5.46% |
| Egypt |
2 |
Samsung Galaxy Grand Neo |
2.02% |
| Egypt |
3 |
iPhone 7 |
1.92% |
| Egypt |
4 |
Samsung Galaxy Grand Prime VE |
1.86% |
| Egypt |
5 |
iPhone 7 Plus |
1.78% |
| Egypt |
6 |
iPhone 6 |
1.73% |
| Egypt |
7 |
iPhone X |
1.73% |
| Egypt |
8 |
Samsung Galaxy J7 |
1.68% |
| Egypt |
9 |
Samsung Galaxy J7 Prime |
1.52% |
| Egypt |
10 |
Samsung Galaxy Note 5 |
1.44% |
| Egypt |
11 |
Samsung Galaxy J7 (2017) |
1.44% |
| Egypt |
12 |
Samsung Galaxy J1 Mini Prime |
1.33% |
Nigeria
Nigeria's most popular smartphone is still the iPhone 6, increasing its traffic share over Q3 to 5.64%.
The iPhone X actually lost traffic share over Q4, from 1.96% in Q3 down to 1.78%.
Shout out to the Nokia 6280, now up to 3rd spot with a 3.41% traffic share.
| Country |
Position |
Phone model |
Share |
|---|
| Nigeria |
1 |
iPhone 6 |
5.64% |
| Nigeria |
2 |
iPhone 7 |
3.46% |
| Nigeria |
3 |
Nokia 6380 |
3.41% |
| Nigeria |
4 |
iPhone 6S |
2.54% |
| Nigeria |
5 |
Samsung Galaxy J5 Prime |
2.03% |
| Nigeria |
6 |
iPhone 6 Plus |
1.87% |
| Nigeria |
7 |
iPhone X |
1.78% |
| Nigeria |
8 |
iPhone 7 Plus |
1.67% |
| Nigeria |
9 |
Infinix Hot 5 |
1.44% |
| Nigeria |
10 |
Sony Xperia E5 |
1.36% |
| Nigeria |
11 |
iPhone 5 |
1.23% |
| Nigeria |
12 |
Tecno Spark K7 |
1.21% |
Want even more data?
Visit our Data Explorer to view stats for every device in your country or region.
Main Image By Maurizio Pesce from Milan, Italia (Samsung Galaxy S6 edge vs Apple iPhone 6) [CC BY 2.0], via Wikimedia Commons.
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