The most popular smartphones in 2018

The following statistics are based on mobile web traffic over Q3 2018 to a global network of partner websites using the DeviceAtlas device detection platform.

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United Kingdom

The top four was once again an all-Apple affair in the UK for Q3 2018. The iPhone 7 is still the most popular smartphone, increasing its share of mobile traffic from 12.75% in Q2 to 13.17% in Q3.

The Samsung Galaxy S8 improved in usage slightly, making up for a similar decline in the S7. Overall, the landscape remains rather static, with the rise of the iPhone 8 and iPhone X being the most interesting development.

Country Position Phone model Share
United Kingdom 1 iPhone 7 13.17%
United Kingdom 2 iPhone 6S 8.48%
United Kingdom 3 iPhone SE 6.95%
United Kingdom 4 iPhone 6 6.65%
United Kingdom 5 Samsung Galaxy S8 4.96%
United Kingdom 6 iPhone 8 4.63%
United Kingdom 7 iPhone 7 Plus 4.45%
United Kingdom 8 iPhone X 3.86%
United Kingdom 9 Samsung Galaxy S7 3.69%
United Kingdom 10 iPhone 5S 3.24%
United Kingdom 11 Samsung Galaxy S7 Edge 2.88%
United Kingdom 12 iPhone 8 Plus 2.81%

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Germany

Having been knocked off top spot in Q2, the Samsung Galaxy S7 remains in second place, with the iPhone 7 gaining 0.1% share.

The iPhone 6S lost some share, while the Galaxy A5 almost doubled in usage in Q3.

The iPhone 8 (3.27%) and iPhone X (2.68%) finally enter the top ten, which is more good news for Apple.

Country Position Phone model Share
Germany 1 iPhone 7 7.17%
Germany 2 Samsung Galaxy S7 6.27%
Germany 3 iPhone 6S 5.15%
Germany 4 Samsung Galaxy A5 5.15%
Germany 5 Samsung Galaxy S8 4.96%
Germany 6 iPhone 6 4.74%
Germany 7 iPhone SE 4.44%
Germany 8 Samsung Galaxy A3 3.84%
Germany 9 iPhone 8 3.27%
Germany 10 iPhone X 2.68%
Germany 11 Samsung Galaxy S6 2.34%
Germany 12 Samsung Galaxy S7 2.19%

France

It's a similar story in France, where we see the iPhone 8 and X enter the top ten with 3.72% and 3.19% traffic share respectively.

Things are relatively calm elsewhere, with the Galaxy S7 making a small gain.

The iPhone 7 remains the most popular phone in France, despite losing almost 1% share in Q3.

Country Position Phone model Share
France 1 iPhone 7 8.39%
France 2 iPhone 6S 7.31%
France 3 iPhone 6 6.42%
France 4 iPhone SE 4.58%
France 5 iPhone 8 3.72%
France 6 Samsung Galaxy S7 3.60%
France 7 Samsung Galaxy S8 3.41%
France 8 Samsung Galaxy A5 3.37%
France 9 iPhone X 3.19%
France 10 Samsung Galaxy S7 Edge 2.75%
France 11 iPhone 3G/S 2.72%
France 12 iPhone 7 Plus 2.71%

Spain

The iPhone 6 saw some growth during Q3, and is now the most used smartphone in Spain with 4.95% share. This is a tiny increase on Q2 (up from 4.92%), but its top position is a result of the iPhone 7 losing 0.44%.

The Huawei P8 Lite doubles its share over the period, and now sits in 4th with 3.87% traffic share.

Country Position Phone model Share
Spain 1 iPhone 6 4.95%
Spain 2 iPhone 7 4.88%
Spain 3 iPhone 6S 4.04%
Spain 4 Huawei P8 Lite 3.87%
Spain 5 Samsung Galaxy J7 3.56%
Spain 6 Samsung Galaxy J5 3.40%
Spain 7 Samsung Galaxy A5 3.13%
Spain 8 iPhone SE 2.65%
Spain 9 iPhone X 2.30%
Spain 10 Samsung Galaxy S7 2.15%
Spain 11 iPhone 7 Plus 2.13%
Spain 12 iPhone 8 1.93%

Italy

The top 3 stays the same in Italy, with the iPhone 7, 6 and 6S all gaining share over Q3.

The Huawei P8 Lite is the only non-Apple/Samsung device in the top twelve spots, claiming 3.18% traffic share, while its younger sibling the P9 Lite drops out of the running.

The iPhone 8 and X had a good Q3 and now sit on 3.35% and 3.22% respectively.

Country Position Phone model Share
Italy 1 iPhone 7 8.04%
Italy 2 iPhone 6 7.77%
Italy 3 iPhone 6S 6.04%
Italy 4 Samsung Galaxy A5 3.38%
Italy 5 iPhone 8 3.35%
Italy 6 iPhone SE 3.34%
Italy 7 iPhone X 3.22%
Italy 8 Huawei P8 Lite 3.18%
Italy 9 iPhone 5S 2.71%
Italy 10 Samsung Galaxy J5 2.29%
Italy 11 Samsung Galaxy S8 2.13%
Italy 12 Samsung Galaxy S7 Edge 2.08%

Ireland

The top eight remains unchanged in Ireland for Q3 2018, with the iPhone 6S on top, although it lost 0.4% share.

Samsung's Galaxy A5 and S6 both saw gains, while the humble iPhone 3G/S still gets a fair share at 2.39%.

Country Position Phone model Share
Ireland 1 iPhone 6S 11.27%
Ireland 2 iPhone 6 11.15%
Ireland 3 iPhone 7 10.78%
Ireland 4 iPhone SE 7.91%
Ireland 5 iPhone 5S 5.28%
Ireland 6 Samsung Galaxy S7 4.05%
Ireland 7 iPhone 8 3.61%
Ireland 8 Samsung Galaxy A5 3.18%
Ireland 9 Samsung Galaxy S6 2.74%
Ireland 10 iPhone 3G/S 2.39%
Ireland 11 Samsung Galaxy S8 2.30%
Ireland 12 iPhone 7 Plus 2.23%

Poland

The iPhone 7 remains on top in Poland, increasing its share from 4.05% to 4.64% in Q3.

The iPhone 6S drops two places to fourth, with the Samsung Galaxy A5 and Huawei P8 Lite leapfrogging.

Country Position Phone model Share
Poland 1 iPhone 7 4.64%
Poland 2 Samsung Galaxy A5 3.84%
Poland 3 Huawei P8 Lite 3.46%
Poland 4 iPhone 6S 3.29%
Poland 5 Samsung Galaxy J5 2.84%
Poland 6 Samsung Galaxy S8 2.73%
Poland 7 iPhone 6 2.47
Poland 8 Samsung Galaxy J7 2.26%
Poland 9 Samsung Galaxy S7 2.24%
Poland 10 iPhone 8 2.19%
Poland 11 Samsung Galaxy S7 Edge 2.15%
Poland 12 Samsung Galaxy J3 Duos 2.11%

Russia

In Russia, the iPhone 7 remains on top despite losing 0.26% over Q3.

The Samsung Galaxy A5 and A3 appear near the top, signalling a tiny improvement for the Korean manufacturer in the country. In Q2, no Samsung device made the top ten.

Country Position Phone model Share
Russia 1 iPhone 7 6.84%
Russia 2 iPhone 6 5.84%
Russia 3 iPhone 6S 4.87%
Russia 4 iPhone 5S 4.62%
Russia 5 iPhone SE 4.08%
Russia 6 iPhone 7 Plus 3.14%
Russia 7 iPhone X 3.12%
Russia 8 Samsung Galaxy A5 2.67%
Russia 9 iPhone 8 Plus 2.18%
Russia 10 Xiaomi Redmi Note 4 2.16%
Russia 11 Samsung Galaxy A3 1.95%
Russia 12 iPhone 8 1.86%

Sweden

Sweden has long been iPhone country, and Q3 saw the same top five as Q2, despite all Apple devices losing a small share of traffic.

Samsung's S7, S7 Edge and S8 all gained slightly on their Q2 numbers, but will struggle to push Apple for the higher rankings.

Country Position Phone model Share
Sweden 1 iPhone 7 11.82%
Sweden 2 iPhone 6S 9.32%
Sweden 3 iPhone 6 6.7%
Sweden 4 iPhone 7 Plus 5.19%
Sweden 5 iPhone SE 4.50%
Sweden 6 Samsung Galaxy S7 4.24%
Sweden 7 iPhone X 3.95%
Sweden 8 iPhone 8 3.59%
Sweden 9 Samsung Galaxy S8 3.56%
Sweden 10 Samsung Galaxy S7 Edge 2.99%
Sweden 11 iPhone 5S 2.85%
Sweden 12 iPhone 6 Plus 2.23%

United States

It's still an Apple dominated landscape in the US. The most popular non-Apple device is the Samsung Galaxy S8 in tenth spot.

The iPhone X had a good quarter, rising from 5% to 5.55%, with similar healthy gains for the 8 and 8 Plus.

Country Position Phone model Share
USA 1 iPhone 7 11.57%
USA 2 iPhone 7 Plus 9.56%
USA 3 iPhone 6S 7.46%
USA 4 iPhone 8 Plus 6.31%
USA 5 iPhone 6 5.97%
USA 6 iPhone X 5.55%
USA 7 iPhone 8 4.49%
USA 8 iPhone 6S Plus 4.17%
USA 9 iPhone SE 3.74%
USA 10 Samsung Galaxy S8 3.11%
USA 11 Samsung Galaxy S8 Plus 2.40%
USA 12 iPhone 6 Plus 1.96%

Canada

The only change in position in Canade during Q3 was the iPhone 8 Plus overtaking the Galaxy A5 to claim 9th spot.

The iPhone 7 remains on top despite a slight loss in traffic share. The Samsung Galaxy S7 stays in 5th.

More positive signs for Apple too, as the iPhone 8, 8 Plus and X make moves up the rankings, although the latter still languishes in 12th spot with 2.66% share of traffic during Q3.

Country Position Phone model Share
Canada 1 iPhone 7 10.55%
Canada 2 iPhone 6S 10.22%
Canada 3 iPhone 6 9.00%
Canada 4 iPhone SE 7.09%
Canada 5 Samsung Galaxy S7 4.96%
Canada 6 iPhone 7 Plus 4.62%
Canada 7 iPhone 8 4.38%
Canada 8 Samsung Galaxy S8 3.78%
Canada 9 iPhone 8 Plus 3.48%
Canada 10 Samsung Galaxy A5 3.45%
Canada 11 iPhone 5S 3.02%
Canada 12 iPhone 6S Plus 2.81%
Canada 13 iPhone X 2.66%

Brazil

The top ten stays the same as in Q2 in Brazil, with the second-placed Samsung Galaxy J5 gaining over 1% share in Q3.

The Motorola Moto G drops out of the top ten, with the iPhone X taking its place in the top ten with a small but growing 2.35% traffic share.

Country Position Phone model Share
Brazil 1 iPhone 7 6.12%
Brazil 2 Samsung Galaxy J5 5.74%
Brazil 3 iPhone 6 3.89%
Brazil 4 iPhone 6S 3.82%
Brazil 5 iPhone 7 Plus 3.17%
Brazil 6 Samsung Galaxy J7 Prime 2.83%
Brazil 7 Samsung Galaxy J2 Prime TV 2.58%
Brazil 8 iPhone 5S 2.41%
Brazil 9 Samsung Galaxy J5 Prime 2.41%
Brazil 10 iPhone X 2.35%
Brazil 11 Motorola Moto G 2.30%
Brazil 12 LG K10 2.01%

Colombia

The Samsung Galaxy J2 Prime overtook the iPhone 6 as Colombia's most popular smartphone in Q3. It's beaten the iPhone 6 into second by gaining 0.42% share.

Still no sign of the iPhone 8 or iPhone X in the top spots, as the Motorola Moto G hangs on in 12th as the highest ranked non-Apple or Samsung device.

Country Position Phone model Share
Colombia 1 Samsung Galaxy J2 Prime 5.06%
Colombia 2 iPhone 6 4.44%
Colombia 3 Samsung Galaxy J5 4.03%
Colombia 4 iPhone 7 3.75%
Colombia 5 Samsung Galaxy J7 Prime 3.62%
Colombia 6 Samsung Galaxy J7 3.50%
Colombia 7 Samsung Galaxy J5 Prime 3.24%
Colombia 8 iPhone 7 Plus 2.62%
Colombia 9 iPhone 6S 2.48%
Colombia 10 iPhone 5S 1.89%
Colombia 11 Samsung Galaxy J1 1.84%
Colombia 12 Motorola Moto G 1.78%

Argentina

Things are looking good for Samsung in Argentina, as the Galaxy J7 doubles its traffic share to surge to the top of the list.

The Galaxy J2 Prime gets pushed to 2nd, while the iPhone 7 - 3rd in Q2 - lost almost 1% and now sits 6th.

Country Position Phone model Share
Argentina 1 Samsung Galaxy J7 8.31%
Argentina 2 Samsung Galaxy J2 Prime 6.46%
Argentina 3 Samsung Galaxy J7 Prime 3.53%
Argentina 4 Samsung Galaxy J1 Ace 3.47%
Argentina 5 Samsung Galaxy J7 Neo 3.14%
Argentina 6 iPhone 7 2.62%
Argentina 7 Motorola Moto G 2.60%
Argentina 8 iPhone 6 2.37%
Argentina 9 iPhone 7 Plus 2.24%
Argentina 10 Samsung Galaxy J5 Prime 2.23%
Argentina 11 Samsung Galaxy Grand Prime VE 2.17%
Argentina 12 iPhone 6S 2.16%

India

India continues to be at the forefront of developing mobile markets, and our Q1 data highlighted the explosion in feature phone use in early 2018.

The Lif/Jio F90M (Jiophone) is proving popular, and added another 0.74% traffic share in Q3. The Lyf Jio F120B more than doubled its share, proving once again just how popular these devices are in India.

The Xiaomi Redmi Note 4 is the most popular "smart" smartphone, while the iPhone 6 - the most popular Apple device in India - gained a tiny share but remains in 6th spot.

Country Position Phone model Share
India 1 Lyf Jio F90M 6.19%
India 2 Lyf Jio F120B 5.10%
India 3 Xiaomi Redmi Note 4 3.71%
India 4 Samsung Galaxy J2 3.45%
India 5 Lyf LF-2403N 2.80%
India 6 iPhone 6 2.15%
India 7 Samsung Galaxy J7 Prime 2.07%
India 8 Samsung Galaxy J7 2.06%
India 9 Xiaomi Redmi 5A 1.77%
India 10 iPhone 7 1.77%
India 11 Samsung Galaxy J7 Duo 1.66%
India 12 iPhone 6S 1.61%

Japan

Like the US, Japan loves the iPhone.

Over Q3 2018, the only Apple devices to see an increase in share were the 8, 8 Plus and X.

Country Position Phone model Share
Japan 1 iPhone 7 17.62%
Japan 2 iPhone 6S 10.13%
Japan 3 iPhone 8 9.41%
Japan 4 iPhone X 8.19%
Japan 5 iPhone 7 Plus 7.17%
Japan 6 iPhone 6 5.90%
Japan 7 iPhone SE 5.12%
Japan 8 iPhone 8 Plus 4.16%
Japan 9 iPhone 6S Plus 3.10%
Japan 10 iPhone 5S 1.86%
Japan 11 iPhone 6 Plus 1.42%
Japan 12 iPhone 5 0.82%

Malaysia

Q2's most popular smartphone in Malaysia, the Galaxy J2 Prime, holds on to its spot for Q3 despite losing a rather hefty 2.68% traffic share.

There are three iPhone in the top ten this time around, with the iPhone 7 Plus, 6 and 6S Plus enjoying some positive growth.

Country Position Phone model Share
Malaysia 1 Samsung Galaxy J2 Prime 9.99%
Malaysia 2 Samsung Galaxy J2 4.35%
Malaysia 3 Samsung Galaxy J1 Ace 4.33%
Malaysia 4 Oppo A37 4.05%
Malaysia 5 Samsung Galaxy J7 Prime 3.09%
Malaysia 6 Vivo Y55S 2.60%
Malaysia 7 iPhone 7 Plus 2.45%
Malaysia 8 iPhone 6 2.21%
Malaysia 9 Samsung Galaxy J7 1.78%
Malaysia 10 iPhone 6S Plus 1.58%
Malaysia 11 Samsung Galaxy J5 (2016) 1.57%
Malaysia 12 iPhone 7 1.53%

Australia

Losses for both the Galaxy S7 and S8 have seen iPhones take the top four spots in Q3.

The iPhone 7 remains the most popular smartphone in Australia, increasing its traffic share by 0.46%. There were small gains too for the iPhone 8 (+2.23%), and the X (+1.17%).

Country Position Phone model Share
Australia 1 iPhone 7 9.56%
Australia 2 iPhone 6S 6.42%
Australia 3 iPhone 8 6.16%
Australia 4 iPhone 6 5.84%
Australia 5 Samsung Galaxy S8 5.76%
Australia 6 iPhone 7 Plus 5.73%
Australia 7 Samsung Galaxy S7 5.54%
Australia 8 iPhone 8 Plus 5.37%
Australia 9 iPhone X 4.91%
Australia 10 iPhone SE 3.52%
Australia 11 Samsung Galaxy S5 3.19%
Australia 12 iPhone 6S Plus 2.74%

South Africa

In South Africa, the iPhone 8 made decent progress in Q3, and has overtaken the Galaxy S7, S8 and iPhone 7 Plus to take fourth position.

The only Android device to increase its share was the Samsung Galaxy S8, growing from 3.15% share in Q2 to 3.33% in Q3.

Country Position Phone model Share
South Africa 1 iPhone 7 6.60%
South Africa 2 iPhone 6 4.83%
South Africa 3 iPhone 6S 3.79%
South Africa 4 iPhone 8 3.64%
South Africa 5 Samsung Galaxy S8 3.33%
South Africa 6 iPhone 7 Plus 3.21%
South Africa 7 iPhone X 2.92%
South Africa 8 Samsung Galaxy S2 2.75%
South Africa 9 Samsung Galaxy J2 Prime 2.54%
South Africa 10 Samsung Galaxy S7 2.25%
South Africa 11 iPhone SE 2.14%
South Africa 12 Samsung Galaxy J5 2.11%

Egypt

Q2's most popular device in Egypt - the iPhone 6 - drops from first to 6th position, with the top spot now going to the Samsung Galaxy J2 Prime with 4.22% share.

The iPhone X is in fifth spot with a healthy 3.04% share, likely to increase further in the coming months as the price comes down to more attractive level for most consumers.

Country Position Phone model Share
Egypt 1 Samsung Galaxy J2 Prime 4.22%
Egypt 2 iPhone 7 Plus 3.66%
Egypt 3 iPhone 7 3.57%
Egypt 4 Samsung Galaxy J7 3.31%
Egypt 5 iPhone X 3.04%
Egypt 6 iPhone 6 2.84%
Egypt 7 Samsung Galaxy Grand Neo 2.60%
Egypt 8 iPhone 6S 2.53%
Egypt 9 Samsung Galaxy Grand Prime VE 1.73%
Egypt 10 iPhone 6S Plus 1.66%
Egypt 11 Samsung Galaxy Note 3 1.55%
Egypt 12 iPhone 8 Plus 1.47%

Nigeria

Nigeria's most popular smartphone is still the iPhone 6, increasing its traffic share over Q3 to 5.64%.

The Samsung Galaxy J7 Edge is the most popular Android device with 2.44% share, with the A5 and S7 Edge drift away from the leading pack.

The iPhone X actually lost traffic share over Q3, from 2.11% down to 1.96%.

Shout out to the Nokia 6280, holding its own in 9th spot with 1.84% traffic share.

Country Position Phone model Share
Nigeria 1 iPhone 6 5.64%
Nigeria 2 Samsung Galaxy J7 2.44%
Nigeria 3 iPhone 7 2.41%
Nigeria 4 iPhone 6S 2.30%
Nigeria 5 iPhone 7 Plus 2.17%
Nigeria 6 iPhone 6 Plus 2.12%
Nigeria 7 iPhone X 1.96%
Nigeria 8 iPhone 6S Plus 1.85%
Nigeria 9 Nokia 6280 1.84%
Nigeria 10 Samsung Galaxy A5 1.59%
Nigeria 11 Samsung Galaxy S7 Edge 1.47%
Nigeria 12 Infinix Hot 5 1.35%

Want even more data?

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Main Image By Maurizio Pesce from Milan, Italia (Samsung Galaxy S6 edge vs Apple iPhone 6) [CC BY 2.0], via Wikimedia Commons.

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