Targeting Wearable Devices
Device fragmentation can be considered as both an opportunity and a challenge for mobile marketers and developers, given that websites must now be tailored to suit a range of devices varying in screen sizes and capabilities. Are wearable devices about to push the boundaries of the fragmentation further?
Mobile web traffic: a dive into the data
We all know that web site traffic from mobile devices is increasing rapidly. But what does it actually consist of? What devices are more popular or how large is the fraction of "non-human" traffic? There have been many reports and analysis done on web traffic in general, but there are also a couple of good reasons to look at mobile web traffic data, that is, traffic to websites optimized for mobile device use.
Why increasing device fragmentation is having a positive impact on mobile ad targeting
Cellphones, smartphones, phablets, tablets, e-readers, PCs, notebooks, games consoles, smartwatches, smartTVs, connected cars… there’s an ever-expanding array of Internet-enabled device types and vast numbers of them. Gartner predicts there will be 6.4 billion connected devices used in 2016. This device diversity should not be seen as a barrier to mobile advertising, but rather as an opportunity to achieve better targeted ads.
What is a demand-side platform (DSP) and real-time bidding (RTB)?
Those days when advertisers would buy huge blocks of untargeted mobile advertising with little idea about where or when the advertisements run are numbered, or so we’re told. Today advertising technology is so efficient and so fast that in the time it takes someone to open a mobile page on a site or app, advertisers can identify the opportunity, based on visitor/publisher profiling, bid for and buy the ad spot, and serve the ad. This all happens automatically in real time. Welcome to the brave new world of the demand-side platform (DSP) and real-time bidding (RTB) exchange.
Why Responsive Web Design is not always the best option for a mobile SEO strategy
There are a lot of misconceptions about what Google is saying about mobile SEO. First and foremost, Google doesn't mandate the use of Responsive Web Design (RWD) as the best practice for SEO. Secondly, Google unequivocally says upfront "Google supports smartphone-optimized sites in three configurations"; those being RWD, content adaptation, and separate mobile sites.
10 reasons why mobile analytics are mission critical to a sustainable mobile strategy
Analyzing web traffic at the device level is absolutely essential for all businesses willing to understand and properly address their audience. Like it or not, your potential customers will access your website using many types of web-enabled devices. It's an amazing opportunity to properly track and analyze these devices.
Mobile apps: native vs. web apps - what are the pros and cons?
Rapid advances in HTML5, the new more mobile friendly version of the Web language, and the hard work by the standards body World Wide Web Consortium (W3C) to create standard interfaces across mobile devices mean that Web apps can – or will be able to – do many of the things that native apps can do.
