17 mobile market statistics you should know in 2017
With smartphones becoming an essential aspect of everyday lives for most people, new mobile services, and phone capabilities continue to change the way these devices are used in various corners of the globe. We collected 17 recent statistics to help you better understand the current state of the mobile market in 2017.
Largest newspaper websites losing users due to slow load times on mobile
While you may think that the largest newspapers are stellar in terms of web performance on mobile, the reality is far from ideal. According to the new research by DeviceAtlas, the average load time on mobile for newspaper websites is around 10.5 seconds with the slowest websites reaching 19-22 seconds. Interestingly, according to Google, 53% of mobile users only wait 3 seconds before they abandon websites that don't load.
7 myths about adaptive web design, debunked
With mobile performance becoming a mainstream issue, there is a lot of debate and some misconceptions around how to address mobile visitors. Is responsive superior to adaptive? Should visitors be redirected to a mobile-specific experience? We put together a list of the most common myths that specifically relate to building adaptive websites and using device detection.
iOS vs Android market share across the whole of 2016
Gartner recently reported that 99.6% of smartphones sold today either use Android or iOS. While this figure clearly reflects that mobile OS fragmentation is over, it doesn’t tell you which of these two OSes is most in use today. Here are the latest statistics on iOS vs Android based on web traffic share across the whole of 2016.
How to use device data for powerful user segmentation
With carefully targeted campaigns you get more bang for your marketing buck, but there are many ways you can handle user segmentation for targeting purposes. Here we'll give you a quick guide on how to make your segmentation based on a seemingly obvious but often overlooked factor: a user's device.
5 Ideas to Boost Your Ad Platform with Device Detection
The growth of mobile traffic is exciting news for all businesses, but with device fragmentation and an increasing variety of mobile user contexts, it may be difficult to reach out to the right mobile audience at the right time. To tackle this issue ad platforms utilize device detection, therefore boosting their performance and capabilities in terms of ads sent to mobile audiences.
Device fragmentation still an issue
Mobile device fragmentation is a big headache for companies who don’t optimize their web presence to address differences between web-enabled devices. To underline how big the fragmentation issue is, we analyzed DeviceAtlas web browsing statistics from Q4 2016 focusing on diversity in terms of device characteristics.
iPhone 2G, 3G and 3GS still actively used, new report reveals
Most of us would agree that iPhones generally have a higher resale value than most Android phones, but did you know that some old iPhones are still actively used in many countries? This is what the latest DeviceAtlas report reveals along with many other fascinating stats on the mobile world based on web traffic in Q4 2016.
Mobile World Congress 2017 summary
As Mobile World Congress 2017 came to an end, we are publishing a short summary of what we learned and discovered during this year’s show. We had plenty of inspiring conversations with the top minds in the industry about today’s device landscape. Here is a quick glimpse into the hardware that was exhibited this year in Barcelona.
DeviceAtlas wins the IHS Markit Innovation Award at MWC 2017
We're delighted to announce that DeviceAtlas won the IHS Markit Innovation Award at the Mobile World Congress 2017 in Barcelona. The awards ceremony took place during the ShowStoppers event before the show on Sunday 26 February.
