By Pawel Piejko - 13 Apr 2017
Gartner recently reported that 99.6% of smartphones sold today either use Android or iOS. While this figure clearly reflects that mobile OS fragmentation is over, it doesn’t tell you which of these two OSes is most in use today. Here are the latest statistics on iOS vs Android based on web traffic share across the whole of 2016.
By Pawel Piejko - 31 Mar 2017
With carefully targeted campaigns you get more bang for your marketing buck, but there are many ways you can handle user segmentation for targeting purposes. Here we'll give you a quick guide on how to make your segmentation based on a seemingly obvious but often overlooked factor: a user's device.
By Pawel Piejko - 15 Mar 2017
Mobile device fragmentation is a big headache for companies who don’t optimize their web presence to address differences between web-enabled devices. To underline how big the fragmentation issue is, we analyzed DeviceAtlas web browsing statistics from Q4 2016 focusing on diversity in terms of device characteristics.
By Pawel Piejko - 07 Mar 2017
Most of us would agree that iPhones generally have a higher resale value than most Android phones, but did you know that some old iPhones are still actively used in many countries? This is what the latest DeviceAtlas report reveals along with many other fascinating stats on the mobile world based on web traffic in Q4 2016.
By Pawel Piejko - 03 Mar 2017
As Mobile World Congress 2017 came to an end, we are publishing a short summary of what we learned and discovered during this year’s show. We had plenty of inspiring conversations with the top minds in the industry about today’s device landscape. Here is a quick glimpse into the hardware that was exhibited this year in Barcelona.
By Pawel Piejko - 28 Feb 2017
We're delighted to announce that DeviceAtlas won the IHS Markit Innovation Award at the Mobile World Congress 2017 in Barcelona. The awards ceremony took place during the ShowStoppers event before the show on Sunday 26 February.
By Pawel Piejko - 09 Feb 2017
Did you know that according to Google 53% of mobile users abandon websites that take longer than 3 seconds to load? One of the simplest solutions is to optimize user experience on different devices based on detecting selected device features, such as touchscreen. Read this post to learn how to detect touch devices in PHP, Java, .NET and Python.
By Pawel Piejko - 17 Jan 2017
Knowing the most used smartphone screen sizes in your target market can help you decide on how to address your mobile visitors. We put together a detailed breakdown of the most used diagonal screen sizes across selected local markets that you should pay attention to in 2017. While 5-inch and larger phones are the fastest growing categories, 4-inch devices still make up a large part of the market.
By Pawel Piejko - 13 Jan 2017
Programmatic advertising is a great way for advertisers to buy ad inventory without the hassle of dealing with individual publishers. DSPs who are serious about delivering device-related targeting and reporting need a reliable source of the most accurate and comprehensive device data that includes every web-enabled device potentially accessing the ad content.
By Pawel Piejko - 20 Dec 2016
With 2016 coming to an end, it’s the perfect time for a short summary giving you an overview of what we talked about on the DeviceAtlas blog. In 2016 many companies focused on getting a better understanding of user devices which is what made this year really great for DeviceAtlas and for the mobile world. This year we were also thrilled to see DeviceAtlas mentioned by some of the largest tech media outlets. Here are some highlights from this year.