By Pawel Piejko - 24 Oct 2017
50% of mobile ad clicks are accidental, according to a recent study from GoldSpot Media. This finding strikes fear into the hearts of any marketers who thought mobile ads are the answer to dropping CTRs for desktop banners. The good news is that there are still ways of improving mobile ad targeting so that the ads are displayed for the right user at the right time.
By Pawel Piejko - 17 Oct 2017
You may think that most of the leading e-commerce websites today are purely responsive. In fact, the opposite is true. Adaptive design techniques are superior in terms of addressing e-commerce needs. It provides a very flexible approach that focuses on optimizing any aspects of your website's UX that might boost conversion rate on mobile. Here is a selection of adaptive websites that do a great job in terms of addressing mobile users.
By Pawel Piejko - 11 Oct 2017
The fact that there are users who access websites on a TV screen offers an incredible opportunity for website owners to optimize content and target advertising for all TV users. Read on to get a handy list of smart TV User Agent strings and learn what you can achieve by parsing these strings to deliver optimized content.
By Pawel Piejko - 26 Sep 2017
With so many devices connected to the internet most companies have understood the need for a reliable way to determine what devices their customers are using. However, not all businesses have a full understanding of what is possible with a device detection solution.
By Pawel Piejko - 26 Sep 2017
Knowing the most used smartphone screen resolutions can help you optimize your website to address differences between various devices. Here are the most recent device usage statistics to help you better understand which smartphone screen resolutions are the most popular in 2017.
By Pawel Piejko - 14 Sep 2017
Press release: Afilias Technologies today announced at DMEXCO that it has been granted a third patent related to its device detection algorithm used in its DeviceAtlas product.
By Pawel Piejko - 11 Sep 2017
The market for smartphone GPUs (Graphics Processing Unit) is rather tight with three major providers powering most of today’s mobile devices. Learn which GPU series are the most used based on web traffic statistics from Q2 2017.
By Pawel Piejko - 30 Aug 2017
The standard way to pass information to the server about the visiting device is to include it in the User-Agent (UA) string. This information typically passes the name and version of the browser among many other details. In order to get an understanding of which mobile browsers use your site, you need to know their User-Agent strings. Here’s a handy list of UAs that you may want to use.
By Pawel Piejko - 09 Aug 2017
One of the device properties detected by DeviceAtlas is whether a device can support multiple SIM cards, which allows us to look specifically at dual SIM devices. We looked into web traffic statistics to learn in which regions multiple SIM cards are the most popular.