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Get the new Mobile Web Intelligence Report for Q3 2016

We're happy to let you know that we've just released the new DeviceAtlas Mobile Web Intelligence Report for Q3 2016. Download it now to get a comprehensive study on the most used mobile screen resolutions and screen sizes across all continents.

720x1280 gets the largest share, QHD is growing really fast

The variety of mobile screen sizes and screen resolutions clearly shows that the mobile landscape in 2016 is really fragmented. There are at least 6 leading screen resolutions including 480x800, 640x1136, 720x1280, 750x1334, 1080x1920, and 1440x2560. The largest screen resolution in a mainstream smartphone is the massive 2160x3840 (4K) screen used by the Sony Xperia Z5 Premium. But even some of the smallest screen resolutions known from feature phones, such as 240x320 or 128x160, generated some website hits in Q3 2016.

It’s similar in terms of screen sizes. While today large phones dominate in terms of sales, small 4-inch phones are still a widely used niche mainly due to the popularity of the iPhone SE and a long lifespan of the 5S.

The newly released DeviceAtlas report includes an analysis of 20 selected local markets from all continents to give you a detailed breakdown of the most popular mobile screen resolutions in use. According to the report:

  • 720x1280 is most used in 9 countries including India, Italy, and Spain
  • 750x1334 is most used in 5 countries including Sweden, UK and USA
  • 640x1136 is most used in 3 countries including Canada, France and Russia
  • 1080x1920 is most used in 2 countries including Germany and Malaysia
  • 1440x2560 is most used in South Africa

Interestingly, the largest screen resolution is now growing at the fastest pace. QHD (1440x2560) grew in all 20 countries we analyzed with the largest growth in Italy where QHD phones doubled their share of web traffic in 2016.

QHD screen resolution popularity 2016

Other mobile stats covered in the report

In the Q3 2016 we also covered mobile operating systems, Android versions, phone makers, and mobile browsers. Here are some of the report's highlights.

1. The leading phone makers are still Apple and Samsung, while Sony, Huawei, and LG are typically ranked 3rd to 5th depending on the country. Many locally popular brands gain traction in selected markets, such as QMobile (20.1% in Pakistan), Micromax (7.8% in India), Infinix (6.7% in Nigeria), MyPhone (5.7% in Philippines), and Sharp (4.6% in Japan).

Phone makers popularity 2016

2. Android outpaced iOS in terms of web traffic share which we also reported in the previous study for Q2 2016. Between Q2 and Q3 2016, iOS gained web traffic share in only 5 countries, while Android gained in 18 countries

3. Android 5.0 and 5.1 remain the most popular Android versions worldwide, with the largest web browsing share in 14 countries out of 20 we analyzed. Marshmallow got most traction in 6 countries including Australia, Canada, Germany, Sweden, UK and USA. Android 7 (Nougat) got only a tiny share of web traffic in Q3 2016 with the greatest uptake in Australia, Canada, and Sweden.

4. Samsung Browser is now the third most popular mobile browser in most countries we analyzed behind Chrome Mobile and Safari.

Get your copy of the report

Click the button below to download your copy of the report, and feel free to share the insights with your audience, or use them in your publication. You can also download historical reports and sign up to get them regularly by visiting our mobile reports centre page.


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