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Apple Devices Lose Browsing Market Share (press release)

Published: 11 August 2016

DeviceAtlas Releases Q2 2016 Mobile Web Intelligence Report

Dublin – August 10, 2016 – DeviceAtlas, a leading supplier of intelligence on mobile devices, today released its quarterly Mobile Web Intelligence Report for Q2 2016, which analyzes mobile device traffic to hundreds of thousands of websites around the world.

Key Findings Include:

  1. Apple lost users during Q2 2015-Q2 2016 in 18 out of 20 countries analyzed, including the UK (-10%), Germany (-6%), and USA (-4%). During this time gains were seen by Samsung and Huawei.
  2. During Q2 2016 we saw that 4-inch phones are still very popular. In Q2 2016 the 4-inch screen size was the most popular in Canada and the second most popular in France, Italy, Japan, Spain and UK. This popularity is likely due to the iPhone SE released in March 2016 which is now the only widely sold 4-inch device.
  3. QHD (1440x2560 pixels) is a quality step above Full HD. Devices using QHD resolution, including some new flagship models, show a large global share with growth focused on developed markets.
  4. Emerging markets get significantly less PPI (Pixels per Inch) than developed countries (possibly the trade-off between large screen size and cost effective pricing).

“This quarter’s Apple device data is especially interesting as Apple prepares for the launch the next iteration of the iconic iPhone. Apple’s recent closure of the iAd ecosystem underlines the fact that they need to keep the focus on the hardware,” said Martin Clancy, DeviceAtlas’ Head of Marketing.

DeviceAtlas has led the way in device detection and intelligence since 2008 and is used widely by advertising platforms, analytics platforms, web brands, and Telco’s to accurately identify and analyze traffic from the many devices active on their sites and networks.

Download a copy of the report here.

About Afilias Technologies Limited

Afilias Technologies Limited, a wholly owned subsidiary of Afilias plc, is an expert provider of mobile and web technologies that help companies to reach their customers, regardless of device, content, or context. Products include the DeviceAtlas device intelligence solution, the goMobi (now discontinued) mobile website publishing solution and developer tools such as mobiReady.