Are you looking to implement a device detection solution to profile your mobile traffic at device level and increase mobile-driven revenue? We have a short paper that will guide you through the process of evaluating and selecting the right device detection supplier.
Device detection solution is a must-have component of your online services if you’re looking to:
- Accurately redirect visitors according to their device profile
- Adapt content dynamically, so that each visitor gets the optimum user experience
- Apply granular targeting of advertising campaigns by device
Before making a choice regarding device detection and redirection, you need to understand all the intricacies that make a device detection solution appropriate for your business needs. You’ll also need to find the best way to test and evaluate the chosen solution. To help you with this, we listed 8 most important factors to consider.
- Detection Method
- Detection Accuracy
- Detection Speed and Memory Footprint
- Property Coverage
- The Number of Devices in the Database
- Frequency of Updates and Data Sources
- Integration and Architecture
- Supplier Reputation and Market Experience
Just click the button to access our new paper (PDF) that will help you fine-tune your device detection strategy.