We have released our latest Mobile Web Report exploring trends and shifts in the global mobile landscape.
In this edition, we track changes in use of Android and iOS across 36 countries. We also plot use of Apple and Samsung's flagship devices to see when people upgrade to the newer models in each range. We've also included the latest hardware statistics, including screen resolution, GPU, CPU and RAM.
Android is now the most popular mobile OS in Sweden
We spotted a significant shift in Sweden, where iOS was usurped as the most common smartphone OS during 2018.
In the report, we speculate on what might have driven the change. Was Apple underperforming, or were there external factors at play?
The upgrade cycle
Also in the latest report, we analyzed use of the iPhone (6, 7, 8, X) and Samsung Galaxy (S6, S7, S8, S9) across nine countries to see the upgrade cycle in action.
We saw a pattern emerging that suggested few smartphone users update annually, with a two-year timeframe the most common. Users seem more inclined to skip a release, and prefer upgrading from, for example, and iPhone 7 to and iPhone X.
For content publishing, app creation and ad-targeting, a detailed understanding of the device landscape can give you an edge over competitors.
We included the most commonly seem screen resolution, GPU, CPU and RAM for 36 countries as seen in our 2018 data.
Methodology: Reports are based on real website visits generated only by mobile devices. The web traffic is sourced from a global network of websites using DeviceAtlas for content delivery and optimization purposes.
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