Most popular mobile OS in Italy
Android enjoyed around 63% of the overall mobile OS share in 2018, with iOS creeping above 35%.
There's also a relatively high number of active Windows Phone devices in Italy, 1.6% of all web traffic in the year. Out of the 36 countries we examined, only France, Nigeria and Ukraine have higher usage of Microsoft's soon-to-be dead OS.
After a tough few years for Apple in Europe's fifth most populous country, Italy has taken a slight turn towards iOS over the last year.
As we can see below, Android is down over 6% from 2017, with iOS gaining over 7%.
The most popular smartphones in Italy
The gains for iOS in Italy in 2018 is not down to one device increasing a huge amount. Rather, the most popular devices - the iPhone 7 and iPhone 6 - saw slight increases.
The iPhone 7 ended the year 1.5% up on its starting share, while the 6 increased by 0.3%. The iPhone 8 also increased by around 1.5%, and the X by over 2%, which all fed into the overall shift towards iOS.
The most popular Android device, the Samsung Galaxy J3 Duos, also saw an increase (0.7%), but the rest of the Galaxy family remained static throughout the year.
Smartphone screen sizes in Italy
Due to Android powering almost 2/3 of all mobile devices in Italy, and the iPhone 6 and 7 Plus models being quite popular, 1080x1920 is the most common screen resolution, with 720x1280 - another Android favourite - in second place.
750x1334 is exclusive to iPhones.
| Screen resolution | Share | Average | |
|---|---|---|---|
| 1. | 1080x1920 | 24.64% | 26.22% |
| 2. | 720x1280 | 21.81% | 9.96% |
| 3. | 750x1334 | 20.77% | 27.56% |
| 4. | 1440x2560 | 8.59% | 10.68% |
| 5. | 640x1136 | 6.57% | 6.67% |
Smartphone hardware in Italy
The most common hardware specifications we see in Italy are similar to European averages, with 2GB RAM still most seen.
6GB devices - eg. the Huawei P20 Pro and Samsung Galaxy S9 Plus - are increasing slowly in usage, and seem destined to break into the top five over the first half of 2019.
RAM
| RAM | Share | Average | |
|---|---|---|---|
| 1. | 2GB | 38.87% | 38.21% |
| 2. | 1GB | 18.37% | 13.48% |
| 3. | 3GB | 18.08% | 24.12% |
| 4. | 4GB | 11.95% | 15.34% |
| 5. | 1.5GB | 6.66% | 4.06% |
GPU
| GPU Name | Share | Average | |
|---|---|---|---|
| 1 | PowerVR GT7600 | 9.96% | 16.73% |
| 2 | Mali-T830 MP2 | 8.90% | 0.83% |
| 3 | PowerVR GT7600 Plus | 7.53% | 12.18% |
| 4 | PowerVR GX6450 | 7.50% | 9.05% |
| 5 | Adreno 306 | 6.41% | 2.63% |
CPU
| CPU Name | Share | Average | |
|---|---|---|---|
| 1. | Cortex-A53 | 27.89% | 12.75% |
| 2. | Twister | 9.38% | 14.37% |
| 3. | Cortex-A7 | 9.32% | 3.95% |
| 4. | Hurricane & Zephyr | 8.97% | 18.15% |
| 5. | Typhoon | 7.07% | 27.89% |
For more mobile landscape and device data, visit the DeviceAtlas Data Explorer.
Main Image By Alvaro A. Novo via Flickr.
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