Most popular mobile OS in Italy
Android enjoyed around 63% of the overall mobile OS share in 2018, with iOS creeping above 35%.
There's also a relatively high number of active Windows Phone devices in Italy, 1.6% of all web traffic in the year. Out of the 36 countries we examined, only France, Nigeria and Ukraine have higher usage of Microsoft's soon-to-be dead OS.
After a tough few years for Apple in Europe's fifth most populous country, Italy has taken a slight turn towards iOS over the last year.
As we can see below, Android is down over 6% from 2017, with iOS gaining over 7%.
The most popular smartphones in Italy
The gains for iOS in Italy in 2018 is not down to one device increasing a huge amount. Rather, the most popular devices - the iPhone 7 and iPhone 6 - saw slight increases.
The iPhone 7 ended the year 1.5% up on its starting share, while the 6 increased by 0.3%. The iPhone 8 also increased by around 1.5%, and the X by over 2%, which all fed into the overall shift towards iOS.
The most popular Android device, the Samsung Galaxy J3 Duos, also saw an increase (0.7%), but the rest of the Galaxy family remained static throughout the year.
Smartphone screen sizes in Italy
Due to Android powering almost 2/3 of all mobile devices in Italy, and the iPhone 6 and 7 Plus models being quite popular, 1080x1920 is the most common screen resolution, with 720x1280 - another Android favourite - in second place.
750x1334 is exclusive to iPhones.
Smartphone hardware in Italy
The most common hardware specifications we see in Italy are similar to European averages, with 2GB RAM still most seen.
6GB devices - eg. the Huawei P20 Pro and Samsung Galaxy S9 Plus - are increasing slowly in usage, and seem destined to break into the top five over the first half of 2019.
|3||PowerVR GT7600 Plus||7.53%||12.18%|
|4.||Hurricane & Zephyr||8.97%||18.15%|
For more mobile landscape and device data, visit the DeviceAtlas Data Explorer.
Main Image By Alvaro A. Novo via Flickr.
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