A well thought-out mobile strategy needs to take into account many characteristics of mobile users’ behaviour. With some analysis of mobile traffic from websites powered by DeviceAtlas, we can shed some light on the most popular mobile browsers in the largest markets.
Our latest report explores statistics for smartphone usage around the globe. Data showed that 13% of all traffic from feature phones came from devices released in 2011. Those released in 2005 - when Nokia still dominated the mobile phone market - were responsible for a disproportionately high volume of traffic
Read on to find out what's the new in the mobile industry, what percentage of users have a smartphone, what's driving mobile activity, how has mobile advertising fared this year and many more mobile marketing statistics.
While you may think that the largest newspapers are stellar in terms of web performance on mobile, the reality is far from ideal. According to the new research by DeviceAtlas, the average load time on mobile for newspaper websites is around 10.5 seconds with the slowest websites reaching 19-22 seconds. Interestingly, according to Google, 53% of mobile users only wait 3 seconds before they abandon websites that don't load.
Most of us would agree that iPhones generally have a higher resale value than most Android phones, but did you know that some old iPhones are still actively used in many countries? This is what the latest DeviceAtlas report reveals along with many other fascinating stats on the mobile world based on web traffic in Q4 2016.
As the proportion of traffic from mobile devices continues to ramp, savvy marketers and web strategists are taking the time to understand exactly what the nature of that traffic is. We look at traffic coming from thousands of mobile websites across the world. This data gives a unique insight into the nature of a broad swath of device traffic using User Agent string analysis performed by the DeviceAtlas API.
We all know that web site traffic from mobile devices is increasing rapidly. But what does it actually consist of? What devices are more popular or how large is the fraction of "non-human" traffic? There have been many reports and analysis done on web traffic in general, but there are also a couple of good reasons to look at mobile web traffic data, that is, traffic to websites optimized for mobile device use.