How regularly do people upgrade their smartphones?
While most popular smartphones get an upgrade each year, not all users feel the need or benefit to upgrade annually. How often do people splash the cash on a newer model? We investigate our data to find the answer.
The smartphone upgrade cycle - visualized
We tracked usage of the most popular devices from Apple and Samsung across the four quarters of 2018 to see if people still upgrade to the newer, more expensive models as often as manufacturers expect.
The truth about ‘peak smartphone’
With many recent reports suggesting that we have reached ‘peak smartphone’, we thought it would be useful to take a look at some hard data to see if the facts line up with the opinion.