The iPhone 6 dominated the scene in 2017, but we saw signs of the iPhone 7 slowly but surely gaining on its sibling.
In all but 5 of the countries included in the latest data, the iPhone 7 did indeed overtake the 6 as the most popular phone in use.
We also see the iPhone 8, 8 Plus and X finally break into the top ten most popular iPhones.
Below are the most used iPhones in 21 countries all across the globe, based on Q2 2018 web traffic statistics from our network of partner sites.
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The most popular iPhones in the world
Having enjoyed top spot as the most popular iPhone in Argentina throughout 2017, the iPhone 6 has been knocked off its perch by the 7, which claimed an additional 0.18% traffic share over Q2 bringing it to 3.58%.
While the top two most popular smartphones in Argentina are Samsung Galaxy devices, the small gains, as well as the iPhone 8 and X entering the data, will help Apple feel more confident of their future in Argentina.
Despite the top two most popular iOS devices in Australia both losing a small share of traffic since our Q1 assessment, there are healthy gains elsewhere.
The iPhone 8, 8 Plus and X all gained popularity in Q2, while the iPhone 5 has dropped to 0.93% share.
For more information on the overall device landscape, read about the most popular smartphones in Australia.
In Brazil, the most popular iPhone is still the 7, while the 6 and 6S switched places below it, both losing a little traffic share.
The iPhone 5 has nearly exited the race altogether with a tiny 0.67% share, while the 8, 8 Plus and X have firmly inserted themselves in the list of top devices.
As expected, the iPhone 8 and iPhone X have increased their share since Q1 2018, with traffic shares of 4.09% and 2.48% respectively.
The iPhone 7 sits atop the pile with 10.77%, while Q2 also saw small wins for the SE, 6S and 7 Plus models in Canada.
A rather dull quarter for Apple in Colombia, where most devices lost a slight share of traffic. The few to gain include the iPhone 7 plus (up 0.02%) and SE (up 0.88%).
The iPhone 6 remains Colombia's most used iPhone with 4.93% traffic share.
In Egypt, the iPhone 6 remains the most popular Apple device despite a drop in traffic share from 5% to 3.75%.
The iPhone 8 still made little impact on the landscape, while the X increased its share from 1.44% to 2.11%.
As we see elsewhere, the iPhone 5 is dwindling well down the list with 0.55% share, with this figure likely to lower even further throughout 2018.
In France, the iPhone 7 increased its lead at the top during Q2, and now enjoys 9.24% share of web traffic.
The 6 and 6S switched places, while the SE remains popular and actually added to its share by 0.51%. The iPhone 8 and X seem well placed to march further up the list in the near future, with 2.58% and 2.56% traffic share respectively.
The most visible change in the list of most popular iPhone in Germany is the rise of the iPhone 8 and iPhone X in an otherwise unchanged order to that of Q1.
The iPhone 5 remains more popular than the 8 Plus and 6 Plus, while, as in France, the iPhone SE increased its share even further, from 3.71% in Q1 to a healthy 4.48% in Q2.
In India, Q1 2018 saw a resurgence in the popularity of feature phones, due in part to the success of Reliance Jio's efforts around the Lyf/Jio handsets.
Apple devices, and iOS as a result, have lost significant ground. The iPhone 6, India's most popular iPhone, did regain some traffic share in Q2, rising from 1.77% to 1.95%.
The iPhone 8 and X may provide some comfort for Apple, as they now appear in our data with 0.44% and 0.85% respectively.
The shifting mobile landscape in India is very interesting indeed.
In Ireland, the iPhone 6 has been replaced as the most popular iPhone by the 6S, with the 7 making steady progress, now on 11.17% - surely it'll be the most popular when we review 2018.
There were also gains for the older models, such as the SE, which went from 7.09% in Q1 to 8.20% in Q2.
The iPhone 8 gained 1.12% traffic share, while the iPhone 5 remains more popular than the 6 Plus, 6S Plus and 8 Plus.
The iPhone 7 maintained its lead in Italy, while the 6 and 6S also grew in usage throughout Q2.
Finally, we see the 8 and X in our data, with a traffic share of 1.90% and 2.03% respectively. The iPhone 5 is still in use too, with a 1.14% share.
Hardcore iPhone country, Japan's most popular Apple device is the iPhone 7, which grew its traffic share by 2.6% over Q2.
The iPhone 8 also had a decent quarter, rising from 4.72% in Q1 to 6.85% this time around. The iPhone X grew slightly in usage, while the losers were the 6 Plus and the 5S. The iPhone 5 had a 0.92% share in Q2.
Malaysia has long been Android country, and our Q2 data tells the same story.
The most used iPhone in Malaysia - the iPhone 7 Plus - lost traffic share in Q2, dropping to 1.22% from a Q1 share of 2.6%. The 6 also lost out, losing 1.46% share, while the 6S lost 1.17%.
Despite the iPhone X making an appearance, Malaysia prefers Android devices, and it doesn't look like this will change any time soon.
The iPhone 6 remains the most popular Apple device in Nigeria, gaining 0.07% traffic share in Q2. Similar small gains are seen down the list, although the 6S and 6 Plus lost a tiny share.
The iPhone X has increased to 2.11%, with the 8 way back behind on 0.65%.
Poland is another Android-leaning country, yet Q2 saw some small positive signs for Apple devices.
The iPhone 8 and X debut with 1.04% and 0.91% traffic share each, while the 5S gained 0.5% share compared to Q1's data.
Poland's mobile landscape remains dominated by Samsung and Huawei devices.
The iPhone 7 replaced the 6 as Russia's most popular iPhone in Q2, with the 5S remaining in third spot.
The SE also saw an increase, as did the 6S, X and 8.
The iPhone 7 stretched its lead as South Africa's most used iPhone by over 1%, with the 6 also gaining slightly.
The iPhone 8 is the fifth most used, and increased its traffic share by 0.6% in Q2. The iPhone X enters our list with a healthy share of 2.05%.
In Spain, there was no movement in positions 1-8 during Q2, with all iPhones increasing their traffic share by varying degrees. The iPhone 7 is still the most popular Apple device.
The iPhone 8 enters the running with 1.02% share, and the 8 Plus with 0.85%.
Sweden, like Japan, loves an iPhone. The top three devices remain the same for Q2 2018 as they did in Q1, with all three - the iPhone 7, 6 and 6S - enjoying a small increase in overall traffic share.
The iPhone 7 Plus overtook the SE into fourth, while the iPhone X and 8 grew a similar amount to the top three devices.
The 5S also saw a slight increase, while its sibling the iPhone 5 props up the list with 0.96%.
Just like in Sweden, the three most popular phones in the UK in Q1 2018 were the iPhone 7, 6S and 6. The 7 increased its share by 1.12%, with the other two losing small amounts.
The iPhone X also enjoyed a decent quarter, growing from 2.05% in Q1 to 2.98% in Q2. The iPhone 5 remains in use too, with 1.1% traffic share.
Another nation that loves an iPhone, the top four most popular iPhones in the US in Q2 are the same as we saw in Q1.
The iPhone 8 Plus and iPhone X leapfrogged the 6 Plus to secure 5.68% and 5% traffic share respectively.
|Country||2018 Rank||Phone model||Traffic Share|
|United States||1||iPhone 7||12.05%|
|United States||2||iPhone 7 Plus||9.96%|
|United States||3||iPhone 6S||7.77%|
|United States||4||iPhone 6||6.22%|
|United States||5||iPhone 8 Plus||5.68%|
|United States||6||iPhone X||5.00%|
|United States||7||iPhone 6S Plus||4.34%|
|United States||8||iPhone 8||4.04%|
|United States||9||iPhone SE||3.89%|
|United States||10||iPhone 6 Plus||2.05%|
|United States||11||iPhone 5S||1.56%|
|United States||12||iPhone 5||0.57%|
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Main Image By Aaron Yoo, via Flickr.
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