The most popular iPhones - 2018

The iPhone 6 dominated the scene in 2017, but we saw signs of the iPhone 7 slowly but surely gaining on its sibling.

In all but 5 of the countries included in the latest data, the iPhone 7 did indeed overtake the 6 as the most popular phone in use.

We also see the iPhone 8, 8 Plus and X finally break into the top ten most popular iPhones.

Below are the most used iPhones in 21 countries all across the globe, based on Q2 2018 web traffic statistics from our network of partner sites.

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Previous reports and insights:

The most popular iPhones in the world

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Argentina

Having enjoyed top spot as the most popular iPhone in Argentina throughout 2017, the iPhone 6 has been knocked off its perch by the 7, which claimed an additional 0.18% traffic share over Q2 bringing it to 3.58%.

While the top two most popular smartphones in Argentina are Samsung Galaxy devices, the small gains, as well as the iPhone 8 and X entering the data, will help Apple feel more confident of their future in Argentina.

Country 2018 Rank Phone model Traffic Share
Argentina 1 iPhone 7 3.58%
Argentina 2 iPhone 6 3.26%
Argentina 3 iPhone 6S 2.94%
Argentina 4 iPhone 7 Plus 2.71%
Argentina 5 iPhone SE 2.13%
Argentina 6 iPhone 6S Plus 1.12%
Argentina 7 iPhone 5S 1.03%
Argentina 8 iPhone X 0.78%
Argentina 9 iPhone 6 Plus 0.65%
Argentina 10 iPhone 8 Plus 0.56%
Argentina 11 iPhone 8 0.35%
Argentina 12 iPhone 5 0.30%

 

Australia

Despite the top two most popular iOS devices in Australia both losing a small share of traffic since our Q1 assessment, there are healthy gains elsewhere.

The iPhone 8, 8 Plus and X all gained popularity in Q2, while the iPhone 5 has dropped to 0.93% share.

For more information on the overall device landscape, read about the most popular smartphones in Australia.

Country 2018 Rank Phone model Traffic Share
Australia 1 iPhone 7 9.10%
Australia 2 iPhone 6S 6.79%
Australia 3 iPhone 6 6.04%
Australia 4 iPhone 7 Plus 5.93%
Australia 5 iPhone 8 3.93%
Australia 6 iPhone 8 Plus 3.89%
Australia 7 iPhone X 3.74%
Australia 8 iPhone SE 3.44%
Australia 9 iPhone 6S Plus 2.57%
Australia 10 iPhone 5S 1.80%
Australia 11 iPhone 6 Plus 1.76%
Australia 12 iPhone 5 0.93%

 

Brazil

In Brazil, the most popular iPhone is still the 7, while the 6 and 6S switched places below it, both losing a little traffic share.

The iPhone 5 has nearly exited the race altogether with a tiny 0.67% share, while the 8, 8 Plus and X have firmly inserted themselves in the list of top devices.

Country 2018 Rank Phone model Traffic Share
Brazil 1 iPhone 7 6.37%
Brazil 2 iPhone 6 4.06%
Brazil 3 iPhone 6S 3.99%
Brazil 4 iPhone 7 Plus 3.30%
Brazil 5 iPhone 5S 2.51%
Brazil 6 iPhone X 2.00%
Brazil 7 iPhone SE 1.90%
Brazil 8 iPhone 8 Plus 1.13%
Brazil 9 iPhone 8 1.06%
Brazil 10 iPhone 6S Plus 0.92%
Brazil 11 iPhone 6 Plus 0.87%
Brazil 12 iPhone 5 0.67%

 

Canada

As expected, the iPhone 8 and iPhone X have increased their share since Q1 2018, with traffic shares of 4.09% and 2.48% respectively.

The iPhone 7 sits atop the pile with 10.77%, while Q2 also saw small wins for the SE, 6S and 7 Plus models in Canada.

Country 2018 Rank Phone model Traffic Share
Canada 1 iPhone 7 10.77%
Canada 2 iPhone 6S 10.43%
Canada 3 iPhone 6 9.18%
Canada 4 iPhone SE 7.24%
Canada 5 iPhone 7 Plus 4.71%
Canada 6 iPhone 8 4.09%
Canada 7 iPhone 8 Plus 3.24%
Canada 8 iPhone 5S 3.08%
Canada 9 iPhone 6S Plus 2.87%
Canada 10 iPhone X 2.48%
Canada 11 iPhone 6 Plus 1.62%
Canada 12 iPhone 5 0.95%

 

Colombia

A rather dull quarter for Apple in Colombia, where most devices lost a slight share of traffic. The few to gain include the iPhone 7 plus (up 0.02%) and SE (up 0.88%).

The iPhone 6 remains Colombia's most used iPhone with 4.93% traffic share.

Country 2018 Rank Phone model Traffic Share
Colombia 1 iPhone 6 4.93%
Colombia 2 iPhone 7 3.67%
Colombia 3 iPhone 7 Plus 2.57%
Colombia 4 iPhone 6S 2.43%
Colombia 5 iPhone SE 2.07%
Colombia 6 iPhone 5S 2.00%
Colombia 7 iPhone 5 1.31%
Colombia 8 iPhone 6S Plus 1.04%
Colombia 9 iPhone 6 Plus 0.83%
Colombia 10 iPhone 8 Plus 0.72%
Colombia 11 iPhone X 0.66%
Colombia 12 iPhone 8 0.59%

 

Egypt

In Egypt, the iPhone 6 remains the most popular Apple device despite a drop in traffic share from 5% to 3.75%.

The iPhone 8 still made little impact on the landscape, while the X increased its share from 1.44% to 2.11%.

As we see elsewhere, the iPhone 5 is dwindling well down the list with 0.55% share, with this figure likely to lower even further throughout 2018.

Country 2018 Rank Phone model Traffic Share
Egypt 1 iPhone 6 3.75%
Egypt 2 iPhone 6S 3.6%
Egypt 3 iPhone 7 3.13%
Egypt 4 iPhone 6S Plus 2.71%
Egypt 5 iPhone 7 Plus 2.63%
Egypt 6 iPhone X 2.11%
Egypt 7 iPhone 6 Plus 1.98%
Egypt 8 iPhone 5S 1.49%
Egypt 9 iPhone 8 Plus 1.09%
Egypt 10 iPhone 8 0.83%
Egypt 11 iPhone SE 0.76%
Egypt 12 iPhone 5 0.55%

 

France

In France, the iPhone 7 increased its lead at the top during Q2, and now enjoys 9.24% share of web traffic.

The 6 and 6S switched places, while the SE remains popular and actually added to its share by 0.51%. The iPhone 8 and X seem well placed to march further up the list in the near future, with 2.58% and 2.56% traffic share respectively.

Country 2018 Rank Phone model Traffic Share
France 1 iPhone 7 9.24%
France 2 iPhone 6S 7.70%
France 3 iPhone 6 7.38%
France 4 iPhone SE 5.11%
France 5 iPhone 5S 3.22%
France 6 iPhone 7 Plus 3.01%
France 7 iPhone 8 2.58%
France 8 iPhone X 2.56%
France 9 iPhone 8 Plus 1.75%
France 10 iPhone 6S Plus 1.65%
France 11 iPhone 6 Plus 0.99%
France 12 iPhone 5 0.90%

 

Germany

The most visible change in the list of most popular iPhone in Germany is the rise of the iPhone 8 and iPhone X in an otherwise unchanged order to that of Q1.

The iPhone 5 remains more popular than the 8 Plus and 6 Plus, while, as in France, the iPhone SE increased its share even further, from 3.71% in Q1 to a healthy 4.48% in Q2.

Country 2018 Rank Phone model Traffic Share
Germany 1 iPhone 7 7.07%
Germany 2 iPhone 6S 5.48%
Germany 3 iPhone 6 5.17%
Germany 4 iPhone SE 4.48%
Germany 5 iPhone 5S 2.28%
Germany 6 iPhone 8 2.22%
Germany 7 iPhone X 2.02%
Germany 8 iPhone 7 Plus 1.73%
Germany 9 iPhone 6S Plus 0.93%
Germany 10 iPhone 5 0.89%
Germany 11 iPhone 8 Plus 0.85%
Germany 12 iPhone 6 Plus 0.78%

 

India

In India, Q1 2018 saw a resurgence in the popularity of feature phones, due in part to the success of Reliance Jio's efforts around the Lyf/Jio handsets.

Apple devices, and iOS as a result, have lost significant ground. The iPhone 6, India's most popular iPhone, did regain some traffic share in Q2, rising from 1.77% to 1.95%.

The iPhone 8 and X may provide some comfort for Apple, as they now appear in our data with 0.44% and 0.85% respectively.

The shifting mobile landscape in India is very interesting indeed.

Country 2018 Rank Phone model Traffic Share
India 1 iPhone 6 1.95%
India 2 iPhone 7 1.79%
India 3 iPhone 6S 1.55%
India 4 iPhone 5S 1.03%
India 5 iPhone 7 Plus 0.92%
India 6 iPhone X 0.85%
India 7 iPhone SE 0.63%
India 8 iPhone 6S Plus 0.47%
India 9 iPhone 8 0.44%
India 10 iPhone 6 Plus 0.30%
India 11 iPhone 8 Plus 0.28%
India 12 iPhone 5 1.03%

 

Ireland

In Ireland, the iPhone 6 has been replaced as the most popular iPhone by the 6S, with the 7 making steady progress, now on 11.17% - surely it'll be the most popular when we review 2018.

There were also gains for the older models, such as the SE, which went from 7.09% in Q1 to 8.20% in Q2.

The iPhone 8 gained 1.12% traffic share, while the iPhone 5 remains more popular than the 6 Plus, 6S Plus and 8 Plus.

Country 2018 Rank Phone model Traffic Share
Ireland 1 iPhone 6S 11.67%
Ireland 2 iPhone 6 11.55%
Ireland 3 iPhone 7 11.17%
Ireland 4 iPhone SE 8.20%
Ireland 5 iPhone 5S 5.47%
Ireland 6 iPhone 8 3.33%
Ireland 7 iPhone 7 Plus 2.32%
Ireland 8 iPhone X 1.33%
Ireland 9 iPhone 5 1.23%
Ireland 10 iPhone 6S Plus 1.07%
Ireland 11 iPhone 8 Plus 1.05%
Ireland 12 iPhone 6 Plus 0.73%

 

Italy

The iPhone 7 maintained its lead in Italy, while the 6 and 6S also grew in usage throughout Q2.

Finally, we see the 8 and X in our data, with a traffic share of 1.90% and 2.03% respectively. The iPhone 5 is still in use too, with a 1.14% share.

Country 2018 Rank Phone model Traffic Share
Italy 1 iPhone 7 7.24%
Italy 2 iPhone 6 5.77%
Italy 3 iPhone 6S 5.14%
Italy 4 iPhone SE 3.14%
Italy 5 iPhone 5S 2.10%
Italy 6 iPhone X 2.03%
Italy 7 iPhone 8 1.90%
Italy 8 iPhone 7 Plus 1.86%
Italy 9 iPhone 6S Plus 1.49%
Italy 10 iPhone 5 1.14%
Italy 11 iPhone 6 Plus 0.86%
Italy 12 iPhone 8 Plus 0.83%

 

Japan

Hardcore iPhone country, Japan's most popular Apple device is the iPhone 7, which grew its traffic share by 2.6% over Q2.

The iPhone 8 also had a decent quarter, rising from 4.72% in Q1 to 6.85% this time around. The iPhone X grew slightly in usage, while the losers were the 6 Plus and the 5S. The iPhone 5 had a 0.92% share in Q2.

Country 2018 Rank Phone model Traffic Share
Japan 1 iPhone 7 19.22%
Japan 2 iPhone 6S 11.45%
Japan 3 iPhone 7 Plus 7.56%
Japan 4 iPhone 6 6.98%
Japan 5 iPhone 8 6.85%
Japan 6 iPhone X 5.94%
Japan 7 iPhone SE 4.93%
Japan 8 iPhone 8 Plus 2.61%
Japan 9 iPhone 6S Plus 2.42%
Japan 10 iPhone 5S 1.96%
Japan 11 iPhone 6 Plus 1.68%
Japan 12 iPhone 5 0.92%

 

Malaysia

Malaysia has long been Android country, and our Q2 data tells the same story.

The most used iPhone in Malaysia - the iPhone 7 Plus - lost traffic share in Q2, dropping to 1.22% from a Q1 share of 2.6%. The 6 also lost out, losing 1.46% share, while the 6S lost 1.17%.

Despite the iPhone X making an appearance, Malaysia prefers Android devices, and it doesn't look like this will change any time soon.

Country 2018 Rank Phone model Traffic Share
Malaysia 1 iPhone 7 Plus 1.22%
Malaysia 2 iPhone 6 1.07%
Malaysia 3 iPhone 6S Plus 0.88%
Malaysia 4 iPhone 6S 0.71%
Malaysia 5 iPhone 7 0.62%
Malaysia 6 iPhone 6 Plus 0.59%
Malaysia 7 iPhone 5S 0.34%
Malaysia 8 iPhone X 0.32%
Malaysia 9 iPhone 8 Plus 0.25%
Malaysia 10 iPhone 5 0.19%
Malaysia 11 iPhone SE 0.16%
Malaysia 12 iPhone 8 0.14%

 

Nigeria

The iPhone 6 remains the most popular Apple device in Nigeria, gaining 0.07% traffic share in Q2. Similar small gains are seen down the list, although the 6S and 6 Plus lost a tiny share.

The iPhone X has increased to 2.11%, with the 8 way back behind on 0.65%.

Country 2018 Rank Phone model Traffic Share
Nigeria 1 iPhone 6 5.63%
Nigeria 2 iPhone 7 3.88%
Nigeria 3 iPhone 7 Plus 2.80%
Nigeria 4 iPhone 6S 2.72%
Nigeria 5 iPhone X 2.11%
Nigeria 6 iPhone 6 Plus 2.08%
Nigeria 7 iPhone 6S Plus 1.92%
Nigeria 8 iPhone 5S 1.15%
Nigeria 9 iPhone 5 0.87%
Nigeria 10 iPhone 8 Plus 0.87%
Nigeria 11 iPhone 8 0.65%
Nigeria 12 iPhone SE 0.54%

 

Poland

Poland is another Android-leaning country, yet Q2 saw some small positive signs for Apple devices.

The iPhone 8 and X debut with 1.04% and 0.91% traffic share each, while the 5S gained 0.5% share compared to Q1's data.

Poland's mobile landscape remains dominated by Samsung and Huawei devices.

Country 2018 Rank Phone model Traffic Share
Poland 1 iPhone 7 4.05%
Poland 2 iPhone 6S 2.93%
Poland 3 iPhone 6 2.05%
Poland 4 iPhone SE 2.05%
Poland 5 iPhone 5S 1.98%
Poland 6 iPhone 7 Plus 1.13%
Poland 7 iPhone 8 1.04%
Poland 8 iPhone X 0.91%
Poland 9 iPhone 6S Plus 0.82%
Poland 10 iPhone 8 Plus 0.44%
Poland 11 iPhone 6 Plus 0.33%
Poland 12 iPhone 5 0.30%

 

Russia

The iPhone 7 replaced the 6 as Russia's most popular iPhone in Q2, with the 5S remaining in third spot.

The SE also saw an increase, as did the 6S, X and 8.

Country 2018 Rank Phone model Traffic Share
Russia 1 iPhone 7 7.10%
Russia 2 iPhone 6 6.61%
Russia 3 iPhone 5S 6.22%
Russia 4 iPhone 6S 5.61%
Russia 5 iPhone SE 3.88%
Russia 6 iPhone 7 Plus 3.05%
Russia 7 iPhone X 2.16%
Russia 8 iPhone 5 1.87%
Russia 9 iPhone 8 1.47%
Russia 10 iPhone 8 Plus 1.46%
Russia 11 iPhone 6 Plus 1.15%
Russia 12 iPhone 4S 1.09%

 

South Africa

The iPhone 7 stretched its lead as South Africa's most used iPhone by over 1%, with the 6 also gaining slightly.

The iPhone 8 is the fifth most used, and increased its traffic share by 0.6% in Q2. The iPhone X enters our list with a healthy share of 2.05%.

Country 2018 Rank Phone model Traffic Share
South Africa 1 iPhone 7 7.56%
South Africa 2 iPhone 6 4.88%
South Africa 3 iPhone 6S 3.95%
South Africa 4 iPhone 7 Plus 3.09%
South Africa 5 iPhone 8 2.27%
South Africa 6 iPhone X 2.05%
South Africa 7 iPhone SE 1.74%
South Africa 8 iPhone 5S 1.52%
South Africa 9 iPhone 6S Plus 1.38%
South Africa 10 iPhone 8 Plus 1.33%
South Africa 11 iPhone 6 Plus 1.22%
South Africa 12 iPhone 5 0.72%

 

Spain

In Spain, there was no movement in positions 1-8 during Q2, with all iPhones increasing their traffic share by varying degrees. The iPhone 7 is still the most popular Apple device.

The iPhone 8 enters the running with 1.02% share, and the 8 Plus with 0.85%.

Country 2018 Rank Phone model Traffic Share
Spain 1 iPhone 7 5.32%
Spain 2 iPhone 6 4.92%
Spain 3 iPhone 6S 4.25%
Spain 4 iPhone SE 2.60%
Spain 5 iPhone 7 Plus 2.57%
Spain 6 iPhone 5S 1.73%
Spain 7 iPhone 6S Plus 1.62%
Spain 8 iPhone X 1.38%
Spain 9 iPhone 6 Plus 1.18%
Spain 10 iPhone 8 1.02%
Spain 11 iPhone 8 Plus 0.85%
Spain 12 iPhone 5 0.80%

 

Sweden

Sweden, like Japan, loves an iPhone. The top three devices remain the same for Q2 2018 as they did in Q1, with all three - the iPhone 7, 6 and 6S - enjoying a small increase in overall traffic share.

The iPhone 7 Plus overtook the SE into fourth, while the iPhone X and 8 grew a similar amount to the top three devices.

The 5S also saw a slight increase, while its sibling the iPhone 5 props up the list with 0.96%.

Country 2018 Rank Phone model Traffic Share
Sweden 1 iPhone 7 12.14%
Sweden 2 iPhone 6S 9.57%
Sweden 3 iPhone 6 6.89%
Sweden 4 iPhone 7 Plus 5.32%
Sweden 5 iPhone SE 4.62%
Sweden 6 iPhone X 3.48%
Sweden 7 iPhone 8 3.17%
Sweden 8 iPhone 5S 2.91%
Sweden 9 iPhone 6 Plus 2.30%
Sweden 10 iPhone 8 Plus 1.77%
Sweden 11 iPhone 6S Plus 1.74%
Sweden 12 iPhone 5 0.96%

 

United Kingdom

Just like in Sweden, the three most popular phones in the UK in Q1 2018 were the iPhone 7, 6S and 6. The 7 increased its share by 1.12%, with the other two losing small amounts.

The iPhone X also enjoyed a decent quarter, growing from 2.05% in Q1 to 2.98% in Q2. The iPhone 5 remains in use too, with 1.1% traffic share.

Country 2018 Rank Phone model Traffic Share
United Kingdom 1 iPhone 7 12.75%
United Kingdom 2 iPhone 6S 8.82%
United Kingdom 3 iPhone 6 7.11%
United Kingdom 4 iPhone SE 6.85%
United Kingdom 5 iPhone 7 Plus 4.36%
United Kingdom 6 iPhone 5S 3.78%
United Kingdom 7 iPhone 8 3.08%
United Kingdom 8 iPhone X 2.98%
United Kingdom 9 iPhone 6S Plus 2.08%
United Kingdom 10 iPhone 8 Plus 1.99%
United Kingdom 11 iPhone 6 Plus 1.24%
United Kingdom 12 iPhone 5 1.10%

 

United States

Another nation that loves an iPhone, the top four most popular iPhones in the US in Q2 are the same as we saw in Q1.

The iPhone 8 Plus and iPhone X leapfrogged the 6 Plus to secure 5.68% and 5% traffic share respectively.

Country 2018 Rank Phone model Traffic Share
United States 1 iPhone 7 12.05%
United States 2 iPhone 7 Plus 9.96%
United States 3 iPhone 6S 7.77%
United States 4 iPhone 6 6.22%
United States 5 iPhone 8 Plus 5.68%
United States 6 iPhone X 5.00%
United States 7 iPhone 6S Plus 4.34%
United States 8 iPhone 8 4.04%
United States 9 iPhone SE 3.89%
United States 10 iPhone 6 Plus 2.05%
United States 11 iPhone 5S 1.56%
United States 12 iPhone 5 0.57%

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Main Image By Aaron Yoo, via Flickr.

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