The most popular iPhones - 2018

The iPhone 6 dominated the scene in 2017, but we saw signs of the iPhone 7 slowly but surely gaining on its sibling.

In all but 7 of the countries included in the latest data, the iPhone 7 did indeed overtake the 6 as the most popular phone in use.

We also see the iPhone 8 and X finally make appearances in the top 10.

Below are the most used iPhones in 21 countries all across the globe, based on Q1 2018 web traffic statistics from our network of partner sites.

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The most popular iPhones in the world

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Argentina

Having enjoyed top spot as the most popular iPhone in Argentina throughout 2017, the iPhone 6 has been knocked off its perch by the 7, as expected.

With Samsung Galaxy devices claiming the top four spots overall, the iPhone 7 doubling its share (from 1.4% in 2017 to 3.4% in Q1 2018) can be considered a small victory for Apple in an otherwise Android-dominated market.

Country 2018 Rank Phone model Traffic Share
Argentina 1 iPhone 7 3.4%
Argentina 2 iPhone 6 2.92%
Argentina 3 iPhone 6S 2.79%
Argentina 4 iPhone 7 Plus 2.62%
Argentina 5 iPhone SE 1.64%

 

Australia

Once more we see the iPhone 7 makes gains in the overall share of web traffic in our data with 10.64% share in Q1, up 2.24% from in 2017.

The iPhone SE also had a good quarter, increasing its share from 3.1% to 4.31%.

There was a slight overall loss for the most used Apple devices in Australia, however. Combined, the iPhone 6, 6S, 6 Plus, 6S Plus, 7 and 7 Plus - basically everything between the 5S and the 8 - enjoyed 50.1% of the overall mobile web traffic during 2017. Now, those same devices account for only 43.55% of the traffic, signalling some mild success for Android devices, notably the Samsung Galaxy S7/8.

For more information on the overall device landscape, read about the most popular smartphones in Australia.

Country 2018 Rank Phone model Traffic Share
Australia 1 iPhone 7 10.64%
Australia 2 iPhone 6S 8.09%
Australia 3 iPhone 6 7.98%
Australia 4 iPhone 7 Plus 6.47%
Australia 5 iPhone SE 4.31%
Australia 6 iPhone 6S Plus 3.3%
Australia 7 iPhone 8 Plus 3.27%
Australia 8 iPhone X 3.17%
Australia 9 iPhone 8 3.15%
Australia 10 iPhone 5S 2.67%

 

Brazil

In Brazil, the iPhone 6 lost over half its 2017 share, and drove 4.29% of web traffic in our data in Q1 2018.

Naturally, the 7 now sits atop the pile as the most popular iPhone in Brazil. Overall, Apple devices in our data enjoyed slightly less traffic share in Q1 compared to 2017 - down 1.24%.

Apple's latest and priciest models make an appearance in the top 20. The iPhone 8 Plus and the X had just over 1.3% traffic share each for the period. You can view the overall landscape in our Data Explorer tool.

Country 2018 Rank Phone model Traffic Share
Brazil 1 iPhone 7 6.62%
Brazil 2 iPhone 6S 4.41%
Brazil 3 iPhone 6 4.29%
Brazil 4 iPhone 5S 3.5%
Brazil 5 iPhone 7 Plus 3.05%
Brazil 6 iPhone SE 2.04%
Brazil 7 iPhone 8 Plus 1.34%
Brazil 8 iPhone X 1.32%

 

Canada

In Canada, the iPhone 6 has been overtaken as the most popular Apple device, but it's the iPhone 6S that now sits in first place with 10.04% of the share of mobile web traffic.

The 7 has made gains, growing from 5.2% to 9.19% in Q1 2018. We also see the 8/8 Plus/X models in the top 20, with a combined traffic share of 6.75%, likely to increase in the coming months as users begin to realise the true value of animojis on the iPhone X.

Country 2018 Rank Phone model Traffic Share
Canada 1 iPhone 6S 10.04%
Canada 2 iPhone 6 9.47%
Canada 3 iPhone 7 9.19%
Canada 4 iPhone SE 6.95%
Canada 5 iPhone 7 Plus 4.29%
Canada 6 iPhone 5S 3.5%
Canada 7 iPhone 6S Plus 2.82%
Canada 8 iPhone 8 2.64%
Canada 9 iPhone 8 Plus 2.22%
Canada 10 iPhone X 1.89%

 

Colombia

The iPhone 6 retains its lead in Colombia, with the same share - 5.5% - as in 2017.

There's plenty of movement elsewhere. The 7 increased its share of traffic by 1.6%, as did the 6S, growing from 1.3% to 2.71%.

Colombian Apple fans appear to have overlooked the iPhone 8, which doesn't appear at all in our Q1 2018 data. Instead, the X enters in 17th spot with 1.17% traffic share.

Country 2018 Rank Phone model Traffic Share
Colombia 1 iPhone 6 5.55%
Colombia 2 iPhone 7 3.7%
Colombia 3 iPhone 6S 2.71%
Colombia 4 iPhone 7 Plus 2.55%
Colombia 5 iPhone 5S 2.18%
Colombia 6 iPhone 6S Plus 1.22%
Colombia 7 iPhone SE 1.19%
Colombia 8 iPhone X 1.17%
Colombia 9 iPhone 6 Plus 1.03%

 

Egypt

In Egypt, the iPhone 6 increased its share of traffic and retains its top spot for Q1. With 5% overall share of traffic, up 0.2% from 2017, it beats the 6S and 6S Plus, while the iPhone 7 only saw a slight increase - from 1.8% to 3.16%.

As in Colombia, the iPhone 8 made little impact on the landscape, with it's younger, flashier sibling the X entering the race with 1.44% overall traffic share.

Country 2018 Rank Phone model Traffic Share
Egypt 1 iPhone 6 5%
Egypt 2 iPhone 6S 3.6%
Egypt 3 iPhone 6S Plus 3.28%
Egypt 4 iPhone 7 3.16%
Egypt 5 iPhone 7 Plus 3.16%
Egypt 6 iPhone 5S 2.7%
Egypt 7 iPhone 6 Plus 2.52%
Egypt 8 iPhone X 1.44%
Egypt 9 iPhone 5 1.33%

 

France

In France, the predicted switch between iPhone 6 and 7 at the top of the list is little surprise. While the former lost almost half its share of traffic, the 6S made a slight gain on 2017's share, as did the SE.

The iPhone X enjoyed 1.85%, with the 8 claiming 1.56%. The iPhone 3G/3Gs featured strongly in Q1 2018 too, increasing from 1.4% to 2.46% of overall traffic share.

Country 2018 Rank Phone model Traffic Share
France 1 iPhone 7 6.77%
France 2 iPhone 6 6.53%
France 3 iPhone 6S 6.18%
France 4 iPhone SE 4.6%
France 5 iPhone 5S 3.4%
France 6 iPhone 3G/3GS 2.46%
France 7 iPhone 7 Plus 2.08%
France 8 iPhone X 1.85%
France 9 iPhone 8 1.56%
France 10 iPhone 5 1.25%

 

Germany

The iPhone 6 was the most used phone in 2017, but no longer. The 7 is now the most used iPhone, but overall the Samsung Galaxy S7 takes top spot in Germany.

There was a slight win for the 6S, which gained almost 1% share, while the 8 and X enter the top 30 with 1.52% and 1.36% traffic share respectively.

Country 2018 Rank Phone model Traffic Share
Germany 1 iPhone 7 6.02%
Germany 2 iPhone 6S 5.18%
Germany 3 iPhone 6 4.95%
Germany 4 iPhone SE 3.71%
Germany 5 iPhone 5S 2.43%
Germany 6 iPhone 7 Plus 1.53%
Germany 7 iPhone 8 1.52%
Germany 8 iPhone X 1.36%

 

India

In India, Q1 2018 saw a resurgence in the popularity of feature phones, due in part to the success of Reliance Jio's efforts around the Lyf/Jio handsets.

With a combined traffic share of just 5.7%, Apple devices have lost significant ground as a result. The iPhone 6, 2017's most popular phone in India, lost almost half its total share in our data. It barely makes it into the top 10 most used devices in India for 2018.

Country 2018 Rank Phone model Traffic Share
India 1 iPhone 6 1.77%
India 2 iPhone 7 1.57%
India 3 iPhone 6S 1.33%
India 4 iPhone 5S 1.03%

 

Ireland

In Ireland, the iPhone 6 retains top spot with 11.06% of traffic share, down from 16.3% in 2017. We expect the 7 to claim the throne soon enough - currently third with 8.53%, up from 5.1%.

Elsewhere, the iPhone SE increased in usage by almost 3%, while the iPhone 8 enters the race, with 2.21% of the overall share of mobile web traffic in Q1 2018. The X is nowhere to be seen, while the iPhone 4 drops out of the top 20 altogether, despite the 3G/3GS clinging on to 2.69% share in our data.

Country 2018 Rank Phone model Traffic Share
Ireland 1 iPhone 6 11.06%
Ireland 2 iPhone 6S 9.39%
Ireland 3 iPhone 7 8.53%
Ireland 4 iPhone SE 7.09%
Ireland 5 iPhone 5S 5.85%
Ireland 6 iPhone 3G/3GS 2.69%
Ireland 7 iPhone 8 2.21%
Ireland 8 iPhone 5 1.71%
Ireland 9 iPhone 7 Plus 1.58%

 

Italy

The iPhone 6 and 7 switched places at the top of the table in Italy. Between them, they accounted for 10.87% of traffic in Q1, down slightly from 12.7% in 2017.

No sign of the 8 or X, while the iPhone SE enjoyed a bump in usage by 0.7%.

Country 2018 Rank Phone model Traffic Share
Italy 1 iPhone 7 5.74%
Italy 2 iPhone 6 5.13%
Italy 3 iPhone 6S 4.66%
Italy 4 iPhone SE 2.2%
Italy 5 iPhone 5S 2.09%
Italy 6 iPhone 3G/3GS 1.99%
Italy 7 iPhone 7 Plus 1.59%

 

Japan

Hardcore iPhone country, Japan's most popular iPhone in Q1 was, predictably, the iPhone 7. At 16.82% of mobile traffic included in our study, it switches place with the 6.

Japan saw the highest increase in usage of Apple's latest devices, with the iPhone X now enjoying 5.78% and the 8 claiming 4.72%. In 2017, the latter had a mere 0.4% in our data, with the X nowhere to be seen.

The top 12 most popular phones in Japan are all iPhones.

Country 2018 Rank Phone model Traffic Share
Japan 1 iPhone 7 16.82%
Japan 2 iPhone 6S 10.56%
Japan 3 iPhone 6 7.64%
Japan 4 iPhone 7 Plus 7.36%
Japan 5 iPhone X 5.78%
Japan 6 iPhone 8 4.72%
Japan 7 iPhone SE 4.35%
Japan 8 iPhone 6 Plus 2.71%
Japan 9 iPhone 5S 2.52%
Japan 10 iPhone 8 Plus 2.24%

 

Malaysia

Bad news for Apple in Malaysia, where the iPhone 5 was the most used Apple device in 2017. It no longer shows in our data, and the most used iPhone in Q1 - the 7 Plus - only makes it to 6th in the overall list, behind four Samsungs and an Oppo.

Country 2018 Rank Phone model Traffic Share
Malaysia 1 iPhone 7 Plus 2.6%
Malaysia 2 iPhone 6 2.53%
Malaysia 3 iPhone 6S 1.88%
Malaysia 4 iPhone 7 1.8%
Malaysia 5 iPhone 6 Plus 1.38%

 

Nigeria

The iPhone 6 remains the most popular Apple device in Nigeria, despite losing 1% share of traffic. The iPhone 7 almost doubled its share however, and now accounts for 3.49% of traffic.

The iPhone X enters the top 20 with 1.34% share, with the 8 not appearing at all.

Country 2018 Rank Phone model Traffic Share
Nigeria 1 iPhone 6 5.56%
Nigeria 2 iPhone 7 3.49%
Nigeria 3 iPhone 6S 2.79%
Nigeria 4 iPhone 7 Plus 2.47%
Nigeria 5 iPhone 6 Plus 2.25%
Nigeria 6 iPhone 6S Plus 1.61%
Nigeria 7 iPhone X 1.34%

 

Poland

iPhone 6 usage decreased by just under 3% in Poland, while the 7 increased by under 1%.

Of the top 20 most used smartphones, only 4 are of the iPhone variety, with a combined traffic share of only 9%. Poland's mobile landscape is dominated by Samsung and Huawei devices.

Country 2018 Rank Phone model Traffic Share
Poland 1 iPhone 7 3.34%
Poland 2 iPhone 6S 2.4%
Poland 3 iPhone 6 1.88%
Poland 4 iPhone 5S 1.38%

 

Russia

Despite losing 3% of traffic share, the iPhone 6 remains the most popular phone in Russia. The 7 moves up to second spot with 6.44%, a 2% increase from 2017.

The iPhone 8 and X enter the reckoning with 1.1% and 1.4% respectively.

Country 2018 Rank Phone model Traffic Share
Russia 1 iPhone 6 6.7%
Russia 2 iPhone 7 6.44%
Russia 3 iPhone 5S 5.84%
Russia 4 iPhone 6S 4.85%
Russia 5 iPhone SE 3.32%
Russia 6 iPhone 7 Plus 2.62%
Russia 7 iPhone 5 2.1%
Russia 8 iPhone X 1.4%
Russia 9 iPhone 4S 1.3%
Russia 10 iPhone 8 1.1%

 

South Africa

The iPhone 6/7 switch was as clear as day in South Africa, with the share of traffic between these two devices almost identical to 2017 figures.

In more good news for Apple, the 6S takes third spot overall, increasing its share by over 1%. The iPhone 8 makes up the top 20 with 1.67%.

Country 2018 Rank Phone model Traffic Share
South Africa 1 iPhone 7 6.53%
South Africa 2 iPhone 6 4.56%
South Africa 3 iPhone 6S 4.13%
South Africa 4 iPhone 7 Plus 2.65%
South Africa 5 iPhone SE 2.05%
South Africa 6 iPhone 8 1.67%

 

Spain

Spain's mobile device landscape is relatively diverse, with a decent spread of devices and manufacturers in the list. The iPhone 7 leads the way with 4.57% of traffic share, with the 6 now in second spot.

The 6S gained share, while the iPhone X makes its debut with the 5 exiting the data after driving 1.2% of 2017's overall mobile traffic.

Country 2018 Rank Phone model Traffic Share
Spain 1 iPhone 7 4.57%
Spain 2 iPhone 6 4.52%
Spain 3 iPhone 6S 3.86%
Spain 4 iPhone SE 2.38%
Spain 5 iPhone 7 Plus 1.98%
Spain 6 iPhone 5S 1.61%
Spain 7 iPhone 6S Plus 1.33%
Spain 8 iPhone X 1.29%

 

Sweden

Sweden, like Japan, loves an iPhone. The top three devices remain the same for Q1 2018, despite a slight loss in traffic between them. The iPhone 6, 6S and 7 enjoyed a 30.2% share in 2017, but those same devices only accounted for 26.83% in Q1.

We also saw Apple's latest models make decent inroads in Sweden, the iPhone 8 driving 2.59% and the X 3.23% of mobile web traffic for the period.

Country 2018 Rank Phone model Traffic Share
Sweden 1 iPhone 7 11.3%
Sweden 2 iPhone 6S 8.65%
Sweden 3 iPhone 6 6.88%
Sweden 4 iPhone SE 4.05%
Sweden 5 iPhone 7 Plus 3.86%
Sweden 6 iPhone X 3.23%
Sweden 7 iPhone 8 2.59%
Sweden 8 iPhone 5S 2.55%
Sweden 9 iPhone 6 Plus 2.41%
Sweden 10 iPhone 6S Plus 1.73

 

United Kingdom

Just like in Sweden, the three most popular phones in the UK in Q1 2018 were the iPhone 6, 6S and 7. The 7 moved up from third spot in 2017, following the trend we see elsewhere.

The iPhone SE and 5S still remain popular, and the higher-end 8/8Plus and X options drove a combined 5.6% of overall mobile traffic in our data.

Country 2018 Rank Phone model Traffic Share
United Kingdom 1 iPhone 7 11.63%
United Kingdom 2 iPhone 6S 9.12%
United Kingdom 3 iPhone 6 7.26%
United Kingdom 4 iPhone SE 6.3%
United Kingdom 5 iPhone 5S 4.18%
United Kingdom 6 iPhone 7 Plus 3.98%
United Kingdom 7 iPhone 8 2.08%
United Kingdom 8 iPhone X 2.05%
United Kingdom 9 iPhone 6S Plus 2.05%
United Kingdom 10 iPhone 8 Plus 1.47%

 

United States

Another nation that loves an iPhone, the US witnessed the usual dance at the top of the table between the iPhone 6 and 7 variations.

Between them, the 6/6S/6S Plus and 7/7 Plus drove 43.8% of mobile traffic in our 2017 study, but only 40.11% in Q1 2018. However, the SE increased its share, and the emergence of the 8/8Plus and X as contenders helped boost Apple's overall share of the mobile web.

Country 2018 Rank Phone model Traffic Share
United States 1 iPhone 7 11.52%
United States 2 iPhone 7 Plus 9.78%
United States 3 iPhone 6S 7.88%
United States 4 iPhone 6 6.52%
United States 5 iPhone 6 Plus 4.41%
United States 6 iPhone 8 Plus 4.33%
United States 7 iPhone X 3.8%
United States 8 iPhone SE 3.68%
United States 9 iPhone 8 2.97%
United States 10 iPhone 6 Plus 2.23%

Want even more data?

Visit our Data Explorer to view stats for every device in your country or region.

Main Image By Aaron Yoo, via Flickr.

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