The most popular iPhones - 2018

The iPhone 6 dominated the scene in 2017, but we saw signs of the iPhone 7 slowly but surely gaining on its sibling.

In all but 7 of the countries included in the latest data, the iPhone 7 leads the way. In Spain, we saw the iPhone 6 replace the 7 at the top of the list, reversing Q2's movements.

We also see the iPhone 8, 8 Plus and X firmly cement themselves near the top of the list in many countries.

Below are the most used iPhones in 21 countries all across the globe, based on Q3 2018 web traffic statistics from our network of partner sites.

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The most popular iPhones in the world

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Argentina

Country 2018 Rank Phone model Traffic Share
Argentina 1 iPhone 7 2.62%
Argentina 2 iPhone 6 2.37%
Argentina 3 iPhone 7 Plus 2.24%
Argentina 4 iPhone 6S 2.16%
Argentina 5 iPhone X 1.85%
Argentina 6 iPhone 8 Plus 1.58%
Argentina 7 iPhone SE 1.38%
Argentina 8 iPhone 8 1.05%
Argentina 9 iPhone 6S Plus 0.88%
Argentina 10 iPhone 5S 0.79%
Argentina 11 iPhone 6 Plus 0.46%
Argentina 12 iPhone 4S 0.25%

 

Australia

Country 2018 Rank Phone model Traffic Share
Australia 1 iPhone 7 9.56%
Australia 2 iPhone 6S 6.42%
Australia 3 iPhone 8 6.16%
Australia 4 iPhone 6 5.84%
Australia 5 iPhone 7 Plus 5.73%
Australia 6 iPhone 8 Plus 5.37%
Australia 7 iPhone X 4.91%
Australia 8 iPhone SE 3.52%
Australia 9 iPhone 6S Plus 2.74%
Australia 10 iPhone 6 Plus 1.75%
Australia 11 iPhone 5S 1.63%
Australia 12 iPhone 5 0.84%

 

Brazil

Country 2018 Rank Phone model Traffic Share
Brazil 1 iPhone 7 6.34%
Brazil 2 iPhone 6 3.91%
Brazil 3 iPhone 6S 3.56%
Brazil 4 iPhone 7 Plus 2.84%
Brazil 5 iPhone 5S 2.75%
Brazil 6 iPhone X 2.37%
Brazil 7 iPhone SE 1.81%
Brazil 8 iPhone 3G, 3GS 1.76%
Brazil 9 iPhone 8 Plus 1.67%
Brazil 10 iPhone 8 1.66%
Brazil 11 iPhone 6S Plus 0.96%
Brazil 12 iPhone 6 Plus 0.79%

 

Canada

Country 2018 Rank Phone model Traffic Share
Canada 1 iPhone 7 10.97%
Canada 2 iPhone 6S 10.05%
Canada 3 iPhone 6 8.34%
Canada 4 iPhone SE 6.99%
Canada 5 iPhone 8 6.27%
Canada 6 iPhone 7 Plus 4.68%
Canada 7 iPhone 8 Plus 4.56%
Canada 8 iPhone X 3.09%
Canada 9 iPhone 6S Plus 2.58%
Canada 10 iPhone 5S 2.56%
Canada 11 iPhone 6 Plus 1.39%
Canada 12 iPhone 5 0.65%

 

Colombia

Country 2018 Rank Phone model Traffic Share
Colombia 1 iPhone 6 4.44%
Colombia 2 iPhone 7 3.75%
Colombia 3 iPhone 7 Plus 2.62%
Colombia 4 iPhone 6S 2.48%
Colombia 5 iPhone 5S 1.89%
Colombia 6 iPhone 8 Plus 1.61%
Colombia 7 iPhone X 1.52%
Colombia 8 iPhone 6S Plus 1.41%
Colombia 9 iPhone 8 1.37%
Colombia 10 iPhone SE 1.20%
Colombia 11 iPhone 5 0.80%
Colombia 12 iPhone 6 Plus 0.55%

 

Egypt

Country 2018 Rank Phone model Traffic Share
Egypt 1 iPhone 7 Plus 3.66%
Egypt 2 iPhone 7 3.57%
Egypt 3 iPhone X 3.04%
Egypt 4 iPhone 6 2.84%
Egypt 5 iPhone 6S 2.53%
Egypt 6 iPhone 6S Plus 1.66%
Egypt 7 iPhone 8 Plus 1.47%
Egypt 8 iPhone 8 1.09%
Egypt 9 iPhone 5S 0.84%
Egypt 10 iPhone 6 Plus 0.80%
Egypt 11 iPhone SE 0.55%
Egypt 12 iPhone 5 0.40%

 

France

Country 2018 Rank Phone model Traffic Share
France 1 iPhone 7 8.39%
France 2 iPhone 6S 7.31%
France 3 iPhone 6 6.42%
France 4 iPhone SE 4.58%
France 5 iPhone 8 3.72%
France 6 iPhone X 3.19%
France 7 iPhone 3G, 3GS 2.72%
France 8 iPhone 7 Plus 2.71%
France 9 iPhone 5S 2.55%
France 10 iPhone 8 Plus 2.36%
France 11 iPhone 6S Plus 1.64%
France 12 iPhone 6 Plus 0.89%

 

Germany

Country 2018 Rank Phone model Traffic Share
Germany 1 iPhone 7 7.17%
Germany 2 iPhone 6S 5.15%
Germany 3 iPhone 6 4.74%
Germany 4 iPhone SE 4.44%
Germany 5 iPhone 8 3.27%
Germany 6 iPhone X 2.68%
Germany 7 iPhone 5S 2.03%
Germany 8 iPhone 7 Plus 1.58%
Germany 9 iPhone 8 Plus 1.19%
Germany 10 iPhone 5 0.82%
Germany 11 iPhone 6S Plus 0.82%
Germany 12 iPhone 6 Plus 0.76%

 

India

Country 2018 Rank Phone model Traffic Share
India 1 iPhone 6 2.15%
India 2 iPhone 7 1.77%
India 3 iPhone 6S 1.61%
India 4 iPhone X 1.00%
India 5 iPhone 5S 0.98%
India 6 iPhone 7 Plus 0.89%
India 7 iPhone 8 0.74%
India 8 iPhone SE 0.62%
India 9 iPhone 6S Plus 0.42%
India 10 iPhone 8 Plus 0.37%
India 11 iPhone 6 Plus 0.34%
India 12 iPhone 5 0.18%

 

Ireland

Country 2018 Rank Phone model Traffic Share
Ireland 1 iPhone 6S 10.58%
Ireland 2 iPhone 7 10.36%
Ireland 3 iPhone 6 10.06%
Ireland 4 iPhone SE 7.61%
Ireland 5 iPhone 8 4.66%
Ireland 6 iPhone 5S 4.27%
Ireland 7 iPhone 3G, 3GS 3.08%
Ireland 8 iPhone 7 Plus 2.10%
Ireland 9 iPhone X 1.58%
Ireland 10 iPhone 8 Plus 1.48%
Ireland 11 iPhone 6S Plus 0.94%
Ireland 12 iPhone 5 0.80%

 

Italy

Country 2018 Rank Phone model Traffic Share
Italy 1 iPhone 7 8.03%
Italy 2 iPhone 6 7.77%
Italy 3 iPhone 6S 6.04%
Italy 4 iPhone 8 3.35%
Italy 5 iPhone SE 3.34%
Italy 6 iPhone X 3.22%
Italy 7 iPhone 5S 2.71%
Italy 8 iPhone 7 Plus 2.02%
Italy 9 iPhone 8 Plus 1.46%
Italy 10 iPhone 5 1.17%
Italy 11 iPhone 6S Plus 1.16%
Italy 12 iPhone 6 Plus 0.85%

 

Japan

Country 2018 Rank Phone model Traffic Share
Japan 1 iPhone 7 17.62%
Japan 2 iPhone 6S 10.13%
Japan 3 iPhone 8 9.41%
Japan 4 iPhone X 8.19%
Japan 5 iPhone 7 Plus 7.17%
Japan 6 iPhone 6 5.90%
Japan 7 iPhone SE 5.12%
Japan 8 iPhone 8 Plus 4.16%
Japan 9 iPhone 6S Plus 3.10%
Japan 10 iPhone 5S 1.86%
Japan 11 iPhone 6 Plus 1.42%
Japan 12 iPhone 5 0.82%

 

Malaysia

Country 2018 Rank Phone model Traffic Share
Malaysia 1 iPhone 7 Plus 2.45%
Malaysia 2 iPhone 6 2.21%
Malaysia 3 iPhone 6S Plus 1.58%
Malaysia 4 iPhone 7 1.53%
Malaysia 5 iPhone 6S 1.46%
Malaysia 6 iPhone X 1.19%
Malaysia 7 iPhone 6 Plus 0.91%
Malaysia 8 iPhone 8 Plus 0.89%
Malaysia 9 iPhone 5S 0.67%
Malaysia 10 iPhone 8 0.50%
Malaysia 11 iPhone 5 0.40%
Malaysia 12 iPhone SE 0.40%

 

Nigeria

Country 2018 Rank Phone model Traffic Share
Nigeria 1 iPhone 6 5.64%
Nigeria 2 iPhone 7 2.41%
Nigeria 3 iPhone 6S 2.30%
Nigeria 4 iPhone 7 Plus 2.17%
Nigeria 5 iPhone 6 Plus 2.12%
Nigeria 6 iPhone X 1.96%
Nigeria 7 iPhone 6S Plus 1.85%
Nigeria 8 iPhone 5S 1.29%
Nigeria 9 iPhone 5 0.89%
Nigeria 10 iPhone 8 Plus 0.83%
Nigeria 11 iPhone 8 0.52%
Nigeria 12 iPhone SE 0.46%

 

Poland

Country 2018 Rank Phone model Traffic Share
Poland 1 iPhone 7 4.64%
Poland 2 iPhone 6S 3.29%
Poland 3 iPhone 6 2.47%
Poland 4 iPhone 8 2.19%
Poland 5 iPhone 5S 1.66%
Poland 6 iPhone X 1.66%
Poland 7 iPhone SE 1.61%
Poland 8 iPhone 7 Plus 1.06%
Poland 9 iPhone 8 Plus 0.71%
Poland 10 iPhone 6S Plus 0.62%
Poland 11 iPhone 6 Plus 0.41%
Poland 12 iPhone 4S 0.19%

 

Russia

Country 2018 Rank Phone model Traffic Share
Russia 1 iPhone 7 6.84%
Russia 2 iPhone 6 5.84%
Russia 3 iPhone 6S 4.87%
Russia 4 iPhone 5S 4.62%
Russia 5 iPhone SE 4.08%
Russia 6 iPhone 7 Plus 3.14%
Russia 7 iPhone X 3.12%
Russia 8 iPhone 8 Plus 2.18%
Russia 9 iPhone 8 1.86%
Russia 10 iPhone 5 1.39%
Russia 11 iPhone 6S Plus 1.15%

 

South Africa

Country 2018 Rank Phone model Traffic Share
South Africa 1 iPhone 7 6.60%
South Africa 2 iPhone 6 4.83%
South Africa 3 iPhone 6S 3.79%
South Africa 4 iPhone 8 3.64%
South Africa 5 iPhone 7 Plus 3.21%
South Africa 6 iPhone X 2.92%
South Africa 7 iPhone SE 2.14%
South Africa 8 iPhone 8 Plus 1.68%

 

Spain

Country 2018 Rank Phone model Traffic Share
Spain 1 iPhone 6 4.95%
Spain 2 iPhone 7 4.88%
Spain 3 iPhone 6S 4.04%
Spain 4 iPhone SE 2.65%
Spain 5 iPhone X 2.30%
Spain 6 iPhone 7 Plus 2.13%
Spain 7 iPhone 8 1.93%
Spain 8 iPhone 5S 1.66%
Spain 9 iPhone 6S Plus 1.47%
Spain 10 iPhone 8 Plus 1.39%
Spain 11 iPhone 6 Plus 1.04%
Spain 12 iPhone 5 0.65%

 

Sweden

Country 2018 Rank Phone model Traffic Share
Sweden 1 iPhone 7 11.75%
Sweden 2 iPhone 6S 8.70%
Sweden 3 iPhone 8 5.38%
Sweden 4 iPhone X 5.01%
Sweden 5 iPhone 6 4.96%
Sweden 6 iPhone SE 3.92%
Sweden 7 iPhone 7 Plus 3.80%
Sweden 8 iPhone 8 Plus 2.51%
Sweden 9 iPhone 5S 2.06%
Sweden 10 iPhone 6 Plus 1.73%
Sweden 11 iPhone 6S Plus 1.55%
Sweden 12 iPhone 5 0.63%

 

United Kingdom

Country 2018 Rank Phone model Traffic Share
United Kingdom 1 iPhone 7 13.17%
United Kingdom 2 iPhone 6S 8.48%
United Kingdom 3 iPhone SE 6.95%
United Kingdom 4 iPhone 6 6.65%
United Kingdom 5 iPhone 8 4.63%
United Kingdom 6 iPhone 7 Plus 4.45%
United Kingdom 7 iPhone X 3.86%
United Kingdom 8 iPhone 5S 3.24%
United Kingdom 9 iPhone 8 Plus 2.81%
United Kingdom 10 iPhone 6S Plus 1.99%
United Kingdom 11 iPhone 6 Plus 1.12%
United Kingdom 12 iPhone 5 0.90%

 

United States

Country 2018 Rank Phone model Traffic Share
United States 1 iPhone 7 11.16%
United States 2 iPhone 7 Plus 9.08%
United States 3 iPhone 8 Plus 7.92%
United States 4 iPhone X 6.87%
United States 5 iPhone 6S 6.82%
United States 6 iPhone 8 5.88%
United States 7 iPhone 6 5.33%
United States 8 iPhone 6S Plus 3.79%
United States 9 iPhone SE 3.68%
United States 10 iPhone 6 Plus 1.73%
United States 11 iPhone 5S 1.26%
United States 12 iPhone 5 0.46%

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Main Image By Aaron Yoo, via Flickr.

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