Our latest report explores statistics for smartphone usage around the globe. Data showed that 13% of all traffic from feature phones came from devices released in 2011. Those released in 2005 - when Nokia still dominated the mobile phone market - were responsible for a disproportionately high volume of traffic
eMarketer predict that in 2019, adults in the UK will spend over two hours each day on their smartphones. With that in mind, it's important to know the most used phones, operating systems, screen sizes and hardward specs in the United Kingdom.
Huawei had a tough 2018, in the spotlight for all the wrong reasons. However, some slick marketing campaigns and well-known brand ambassadors gave them a much-needed lift, and there was good news for Android generally in Sweden.
While most popular smartphones get an upgrade each year, not all users feel the need or benefit to upgrade annually. How often do people splash the cash on a newer model? We investigate our data to find the answer.