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Adfonic partners with dotMobi to employ DeviceAtlas for advanced device detection strategy

Martin Clancy - 21 Sep 2011
2 min read

Partnership enhances targeting capabilities and reach of Adfonic mobile advertising network

LONDON — Sept. 21, 2011 Global mobile advertising network Adfonic and mobile Web technology pioneer dotMobi today announced at ad:tech London that dotMobi’s award-winning DeviceAtlas now provides advanced device detection capabilities to the Adfonic mobile advertising marketplace. Adfonic, one of the world’s largest independent mobile advertising networks, has further enhanced its targeting capabilities by incorporating the accuracy and speed of DeviceAtlas and its market leading device detection to the Adfonic network.

“DeviceAtlas and its extensive device database provides an important component of Adfonic's advanced mobile advertising targeting and reporting capabilities,” said Wes Biggs, Chief Technology Officer of Adfonic.
Adfonic uses DeviceAtlas to identify which devices are making requests from its ad network, so that campaign creative is rendered flawlessly across all handsets. In addition, Adfonic’s advanced options enable advertisers to target and report on their campaigns at an individual device level as well as by platform and technical capabilities. This makes accurate device recognition and insightful device data a key feature of the Adfonic platform.
Eileen O’Sullivan, dotMobi’s Chief Operating Officer, said, “With the continuing explosion of the mobile Internet, advertisers need to reach prospects through an increasingly complex and fragmented range of mobile devices. DeviceAtlas, which features the most current and complete set of mobile device specifications available, keeps players like Adfonic in a leadership position in this dynamic market. We’re delighted to work with them.”

Adfonic currently serves more than 15 billion ad requests per month with a mix of big brands and agency campaigns running across all major global markets. With over 8,000 publisher sites and apps on its network, Adfonic requires a highly reliable device detection solution capable of high speeds and billions of detections. DeviceAtlas’ high-speed APIs can make more than one million detections per second for each server deployed and recognizes 7,500-plus unique devices.

If you’re at ad:tech London 2011 on September 21 or 22, 2011, in the London National Hall (Olympia), be sure to visit dotMobi in booth #321 or Adfonic in booth #324 to learn more about dotMobi solutions like DeviceAtlas and the Adfonic mobile advertising marketplace.