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ad:tech New York

Back from Big Apple

We were at adtech New York recently, and were encouraged at the level of interest in DeviceAtlas, especially in the Enterprise solution. Lots of people out there realizing that you can't take chances with your mobile strategy. Also lots of big name companies coming around to a more holistic view of mobile which includes mobile web.

We have posted some of the video interviews from where the subject matter touches on mobile web development  and/or device detection. We announced Smart Adserver at the show, check out the interview with them.

Having attended the adtech London show in September we were surprised that some expected major brands were not in attendance. Interestingly, some players had much smaller booths here compared to London, however we weren't complaining, the traffic at the show to our booth was strong!