Latest articles by Martin Clancy

SpotXchange

SpotXchange Chooses DeviceAtlas to Target Ads to Specific Devices

Afilias today announced that the SpotXchange video ad platform has chosen DeviceAtlas as its device intelligence provider. DeviceAtlas is now powering all of SpotXchange’s video ad requests ensuring that the right ads are delivered to the right audience, and campaign statistics are available at a device level. Increasing device fragmentation has made for a new online landscape in which users can access video content on a myriad of devices including smartphones, tablets, laptops, game consoles, and smart TVs. These devices vary greatly in terms of screen sizes, network connectivity, input methods, user contexts, and user post

Happy Holidays

Happy Holidays from DeviceAtlas

Warmest wishes for a happy holiday season and a wonderful New Year from all the team at DeviceAtlas.

Bruce Lawson Opera

Bruce Lawson on Device Detection

An interesting thread has opened up on the blog of Opera's Bruce Lawson. Bruce recently wrote an article putting together his thoughts on device detection and RWD. In his blog, (perhaps somewhat mischievously) entitled Device Detection vs Responsive Web Design, Bruce recaps that RWD is now a widespread approach to web design and then takes us on a quick overview of the relative merits of using server-side device libraries either alongside that approach or instead of it.

DeviceAtlas Cloud Free

Announcing DeviceAtlas Cloud Free Version

Today we release a free version of DeviceAtlas Cloud for web developers who need an easy and reliable way to identify device type (mobile, tablet, desktop, TV etc), OS and browser in their web applications. It's available to your web application as a web service built on the DeviceAtlas Cloud infrastructure and it’s completely free to use.

Language and Locale Detection

Identifying Language and Locale with DeviceAtlas

Back in May, we added two new data points to DeviceAtlas which are useful for implementations where language and locale (country variant of a language) are of interest as a criteria for targeting content experiences and/or advertising, in addition to criteria already available on the device's physical and vitual capabilities.

Mobile Web Traffic: Analysis

As the proportion of traffic from mobile devices continues to ramp, savvy marketers and web strategists are taking the time to understand exactly what the nature of that traffic is. We look at traffic coming from thousands of mobile websites across the world. This data gives a unique insight into the nature of a broad swath of device traffic using User Agent string analysis performed by the DeviceAtlas API.

mobiForge

Growth of Chinese device manufacturers

New figures from industry analyst IDC show huge growth from Chinese handset manufacturers. According to IDC's report, better build quality and cheaper price points will hasten the decline of the feature phone market and usher in a global era of smartphone ownership. (Although it is still worth noting that feature phones accounted for about 45 percent of handsets sold last year.) For web developers, that means that the Android platform is likely to become even more important on the global stage, given that the open source OS is the platform of choice for Chinese handset manufacturers.

DeviceAtlas alternative

Web Development is a Broad Church

Maximiliano Firtman (@firt) published a very comprehensive piece touching on performance, RWD, RESS, mobile web and more on SmashingMag recently rather provocatively entitled "You May Be Losing Users If Responsive Web Design Is Your Only Mobile Strategy". The whole responsive debate is something of an evergreen in web dev circles: where once the argument centred around UX and whether it was a good idea to serve the same content but reflow/hide some of it depending on screen size, now performance has become more of a leitmotif in commentary.

Adtech AOL and DeviceAtlas

ADTECH extends commitment to mobile with DeviceAtlas

Delighted to share this news from ADTECH, who have recently announced their partnership with DeviceAtlas to extend their commitment to mobile across AOL Platforms offerings including Marketplace, Pictela, AdLearn Open Platform and Advertising.com.

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