By Martin Clancy - 11 Jan 2018
Device shipment figures come and go, but actual usage data may be a whole lot more interesting. It represents real browsing behaviour by real live humans on specific devices, as opposed to aggregate reports on what's left the factory and entered into an often lengthy distribution channel with warehouses, retail outlets, returns and unsold stock. DeviceAtlas data shows a variety of form factors and screen sizes account for the wide array of devices that are actually in use around the world.
By Martin Clancy - 18 Dec 2017
2017 has been a busy year for DeviceAtlas - new product, new patents, new website, and an award at MWC! We look back at another exciting year charting the ever-changing device landscape. From a product perspective we launched our DeviceAtlas for Apps product at MWC 2017. We've had continued progress on the technology front with an award for innovation at MWC and the granting of another seminal device detection patent, this time from the EU patent office building on last year's US patent, demonstrating our IP leadership in the area of device detection. This year web performance continued to be a big theme in the industry, and we saw a range of developments, both progressive (AMP, PWA) and regressive (the death of Windows Mobile and demise of Blackberry). Video has moved closer to the center of the mobile advertising stage.
By Martin Clancy - 25 Oct 2017
For video advertising technology players, getting it right on mobile requires an accurate knowledge of the device you are addressing. Having real-time data on whether a device is a mobile, tablet or desktop as well as other device capabilities such as screen size, resolution, OS and OS version and multimedia capabilities will ensure that the creative will work from a technical perspective and is contextually targeted for mobile devices.
By Martin Clancy - 04 Oct 2017
If you work on a product or technical team for any technology platform, you'll know that the constant emergence of new form factors and device categories shows no signs of slowing down. If anything, the trend of device fragmentation is accelerating with the advent of IoT and the inclusion of connectivity in an ever growing variety of devices. Download our latest whitepaper for product and technology teams to see how adding device intelligence into your platform can benefit your customers and your business.
By Martin Clancy - 01 Sep 2017
The latest research from DeviceAtlas reveals who is leading in the chipset industry. As the massive growth in mobile and connected devices continues, our data shows which chipset manufacturers are dominating and where.
By Martin Clancy - 30 Jun 2017
The User-Agent is a central piece of web architecture and plays an important role in content negotiation. It is was created with the express intention of building the ability to address users making requests with different clients or ‘agents’ differently, depending on capabilities or context. This article will answer many of questions you may have around User-Agents, how they work and how they can be used.
By Martin Clancy - 22 May 2017
The latest DeviceAtlas Mobile Web Intelligence report for Q1 2017 reveals that for the largest news websites, load time on mobile was a whopping 10.5 seconds on average. That's over 3 times longer than the 3 seconds threshold most users expect according to a recent benchmark from Google. The slowest websites took an unbelievable 19-22 seconds.
By Martin Clancy - 21 Feb 2017
Afilias Technologies, makers of market-leading device intelligence platform DeviceAtlas, today announced that DeviceAtlas is extending its scope to include the native apps environment. This makes DeviceAtlas the only platform that can provide holistic views of device usage across web, apps and mobile network layers. The capability will dramatically improve the ability of app publishers and advertising platforms to more effectively monetize native apps.
By Martin Clancy - 17 Nov 2016
The lastest report from DeviceAtlas, a leading supplier of intelligence on mobile devices, revealed that 1440x2560 (QHD) is now growing at fastest, while 720x1280 is the most used smartphone screen resolution worldwide. The report also tracks OS, device and manufacturer statistics by country.