Latest articles by Martin Clancy

DeviceAtlas for apps

DeviceAtlas' deep device intelligence now addresses native app environment

Afilias Technologies, makers of market-leading device intelligence platform DeviceAtlas, today announced that DeviceAtlas is extending its scope to include the native apps environment. This makes DeviceAtlas the only platform that can provide holistic views of device usage across web, apps and mobile network layers. The capability will dramatically improve the ability of app publishers and advertising platforms to more effectively monetize native apps.

DeviceAtlas Q3 2016 report

New Report Shows 720x1280 Is Now the Most Used Smartphone Screen Resolution

The lastest report from DeviceAtlas, a leading supplier of intelligence on mobile devices, revealed that 1440x2560 (QHD) is now growing at fastest, while 720x1280 is the most used smartphone screen resolution worldwide. The report also tracks OS, device and manufacturer statistics by country.

Rocket Fuel

DeviceAtlas device detection powers Rocket Fuel’s programmatic ad delivery

DUBLIN, October 26, 2016 – DeviceAtlas announced today that it provides device detection capabilities to Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing platform provider which leverages artificial intelligence and big data for real-time advertising.

Airpush DeviceAtlas

Airpush Chooses DeviceAtlas to Provide Device Awareness to Mobile Ad Network

Mobile Advertising firm Airpush and Afilias announced today that DeviceAtlas is now powering device detection and targeting on its advertising network for Android and iOS apps. DeviceAtlas will be used to identify exactly which devices are requesting ads from the network for targeting and reporting purposes.

DeviceAtlas Mobile Analytics

Try the Demo: DeviceAtlas for Analytics

DeviceAtlas customers come from many different industries, not just Internet and tech companies. The solution is deployed by a whole range of companies in retail, telecommunications, advertising, financial services, the public sector, the list goes on. The one thing they have in common is a need to understand how their audiendes engage with them from a device perspective.

Happy Holidays

Happy Holidays from DeviceAtlas

Warmest wishes for a happy holiday season and a wonderful New Year from all the team at DeviceAtlas.

DeviceAtlas Cloud Free

Announcing DeviceAtlas Cloud Free Version

Today we release a free version of DeviceAtlas Cloud for web developers who need an easy and reliable way to identify device type (mobile, tablet, desktop, TV etc), OS and browser in their web applications. It's available to your web application as a web service built on the DeviceAtlas Cloud infrastructure and it’s completely free to use.

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