Browsers that respect your privacy
By Martin Clancy - 15 Oct 2018
Browser privacy, and privacy in general is a hot topic of late. We took a look at the big hitters as well as some of the more niche browsers out there to review what your privacy options are.
The truth about ‘peak smartphone’
By Martin Clancy - 12 Oct 2018
With many recent reports suggesting that we have reached ‘peak smartphone’, we thought it would be useful to take a look at some hard data to see if the facts line up with the opinion.
The Physical Web is dead, long live the physical web
By Martin Clancy - 10 Oct 2018
Launched in 2014, Google's Physical Web project promised much, but seems to have died a quiet death over the last few months. This post takes a look at what the technology promised, and the speed bumps it hit along the way that may ultimately prove to have derailed it.
User-Agent parsing: how it works and how it can be used
By Martin Clancy - 17 May 2018
This article answers many questions around User-Agent parsing - how it works, and what it can offer.
No ‘below the fold’ in OTT advertising - if you know the device
By Martin Clancy - 24 Apr 2018
With more than 70% of American households now watching internet-delivered content on their TV, OTT advertising has come of age. But for ad platforms, especially in the video space, the challenge is knowing when exactly that is. How do you know you are addressing audiences in a Connected TV context?
DeviceAtlas latest report shows tablet usage remains strong
By Martin Clancy - 23 Jan 2018
DeviceAtlas has released its latest report containing statistics on real live usage of the top mobile and tablet models from around the world. The report reveals that tablet usage remains strong, despite a slowdown in sales of the devices over several quarters.
Huawei device usage challenges Apple, Samsung
By Martin Clancy - 19 Jan 2018
Dublin, January 19, 2018 - DeviceAtlas has released its latest report containing statistics for device usage of the top smartphone and tablet models from around the world. The report reveals that Huawei devices have moved into third place in many markets as the most used device behind Apple and Samsung. The report also found that tablet usage remains strong, despite a slowdown in sales of the devices over several quarters.
Most popular smartphone screen sizes 2017
By Martin Clancy - 11 Jan 2018
Here's a list of the most popular smartphone screensizes across the globe. The largest screen sizes are most popular in emerging markets.
DeviceAtlas in 2017: the year in review
By Martin Clancy - 18 Dec 2017
2017 has been a busy year for DeviceAtlas - new product, new patents, new website, and an award at MWC! We look back at another exciting year charting the ever-changing device landscape. From a product perspective we launched our DeviceAtlas for Apps product at MWC 2017. We've had continued progress on the technology front with an award for innovation at MWC and the granting of another seminal device detection patent, this time from the EU patent office building on last year's US patent, demonstrating our IP leadership in the area of device detection. This year web performance continued to be a big theme in the industry, and we saw a range of developments, both progressive (AMP, PWA) and regressive (the death of Windows Mobile and demise of Blackberry). Video has moved closer to the center of the mobile advertising stage.
The role of device detection in Video Advertising
By Martin Clancy - 25 Oct 2017
For video advertising technology players, getting it right on mobile requires an accurate knowledge of the device you are addressing. Having real-time data on whether a device is a mobile, tablet or desktop as well as other device capabilities such as screen size, resolution, OS and OS version and multimedia capabilities will ensure that the creative will work from a technical perspective and is contextually targeted for mobile devices.