Latest articles by Martin Clancy

Whitepaper: Add device Intelligence to your platform

Adding Device Intelligence into your Platform - Whitepaper

If you work on a product or technical team for any technology platform, you'll know that the constant emergence of new form factors and device categories shows no signs of slowing down. If anything, the trend of device fragmentation is accelerating with the advent of IoT and the inclusion of connectivity in an ever growing variety of devices. Download our latest whitepaper for product and technology teams to see how adding device intelligence into your platform can benefit your customers and your business.

Most used chipset models Q2 2017

DeviceAtlas statistics reveal top movers in chipset market

The latest research from DeviceAtlas reveals who is leading in the chipset industry. As the massive growth in mobile and connected devices continues, our data shows which chipset manufacturers are dominating and where.

DMEXCO 17

Meet DeviceAtlas team at DMEXCO 2017

DeviceAtlas will be exhibiting at DMEXCO in Cologne once again this year. We're looking forward to talking with our many customers and partners at the show where we'll be showcasing our unique solution.

User Agent parsing

User Agent parsing: how it works and how it can be used

The User-Agent is a central piece of web architecture and plays an important role in content negotiation. It is was created with the express intention of building the ability to address users making requests with different clients or ‘agents’ differently, depending on capabilities or context. This article will answer many of questions you may have around User-Agents, how they work and how they can be used.

DeviceAtlas

Major news websites lose audience due to slow load times on mobile

The latest DeviceAtlas Mobile Web Intelligence report for Q1 2017 reveals that for the largest news websites, load time on mobile was a whopping 10.5 seconds on average. That's over 3 times longer than the 3 seconds threshold most users expect according to a recent benchmark from Google. The slowest websites took an unbelievable 19-22 seconds.

DeviceAtlas for apps

DeviceAtlas' deep device intelligence now addresses native app environment

Afilias Technologies, makers of market-leading device intelligence platform DeviceAtlas, today announced that DeviceAtlas is extending its scope to include the native apps environment. This makes DeviceAtlas the only platform that can provide holistic views of device usage across web, apps and mobile network layers. The capability will dramatically improve the ability of app publishers and advertising platforms to more effectively monetize native apps.

DeviceAtlas Q3 2016 report

New Report Shows 720x1280 Is Now the Most Used Smartphone Screen Resolution

The lastest report from DeviceAtlas, a leading supplier of intelligence on mobile devices, revealed that 1440x2560 (QHD) is now growing at fastest, while 720x1280 is the most used smartphone screen resolution worldwide. The report also tracks OS, device and manufacturer statistics by country.

Rocket Fuel

DeviceAtlas device detection powers Rocket Fuel’s programmatic ad delivery

DUBLIN, October 26, 2016 – DeviceAtlas announced today that it provides device detection capabilities to Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing platform provider which leverages artificial intelligence and big data for real-time advertising.

Airpush DeviceAtlas

Airpush Chooses DeviceAtlas to Provide Device Awareness to Mobile Ad Network

Mobile Advertising firm Airpush and Afilias announced today that DeviceAtlas is now powering device detection and targeting on its advertising network for Android and iOS apps. DeviceAtlas will be used to identify exactly which devices are requesting ads from the network for targeting and reporting purposes.

DeviceAtlas Mobile Analytics

Try the Demo: DeviceAtlas for Analytics

DeviceAtlas customers come from many different industries, not just Internet and tech companies. The solution is deployed by a whole range of companies in retail, telecommunications, advertising, financial services, the public sector, the list goes on. The one thing they have in common is a need to understand how their audiendes engage with them from a device perspective.

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