By Martin Clancy - 22 May 2017
The latest DeviceAtlas Mobile Web Intelligence report for Q1 2017 reveals that for the largest news websites, load time on mobile was a whopping 10.5 seconds on average. That's over 3 times longer than the 3 seconds threshold most users expect according to a recent benchmark from Google. The slowest websites took an unbelievable 19-22 seconds.
By Martin Clancy - 21 Feb 2017
Afilias Technologies, makers of market-leading device intelligence platform DeviceAtlas, today announced that DeviceAtlas is extending its scope to include the native apps environment. This makes DeviceAtlas the only platform that can provide holistic views of device usage across web, apps and mobile network layers. The capability will dramatically improve the ability of app publishers and advertising platforms to more effectively monetize native apps.
By Martin Clancy - 17 Nov 2016
The lastest report from DeviceAtlas, a leading supplier of intelligence on mobile devices, revealed that 1440x2560 (QHD) is now growing at fastest, while 720x1280 is the most used smartphone screen resolution worldwide. The report also tracks OS, device and manufacturer statistics by country.
By Martin Clancy - 26 Oct 2016
DUBLIN, October 26, 2016 – DeviceAtlas announced today that it provides device detection capabilities to Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing platform provider which leverages artificial intelligence and big data for real-time advertising.
By Martin Clancy - 15 Aug 2016
Mobile Advertising firm Airpush and Afilias announced today that DeviceAtlas is now powering device detection and targeting on its advertising network for Android and iOS apps. DeviceAtlas will be used to identify exactly which devices are requesting ads from the network for targeting and reporting purposes.
By Martin Clancy - 29 Jun 2016
DeviceAtlas customers come from many different industries, not just Internet and tech companies. The solution is deployed by a whole range of companies in retail, telecommunications, advertising, financial services, the public sector, the list goes on. The one thing they have in common is a need to understand how their audiendes engage with them from a device perspective.
By Martin Clancy - 13 May 2016
By Martin Clancy - 15 Jun 2015