By Martin Clancy - 10 Oct 2018
Launched in 2014, Google's Physical Web project promised much, but seems to have died a quiet death over the last few months. This post takes a look at what the technology promised, and the speed bumps it hit along the way that may ultimately prove to have derailed it.
By Martin Clancy - 17 May 2018
This article answers many questions around User-Agent parsing - how it works, and what it can offer.
By Martin Clancy - 24 Apr 2018
With more than 70% of American households now watching internet-delivered content on their TV, OTT advertising has come of age. But for ad platforms, especially in the video space, the challenge is knowing when exactly that is. How do you know you are addressing audiences in a Connected TV context?
By Martin Clancy - 23 Jan 2018
DeviceAtlas has released its latest report containing statistics on real live usage of the top mobile and tablet models from around the world. The report reveals that tablet usage remains strong, despite a slowdown in sales of the devices over several quarters.
By Martin Clancy - 19 Jan 2018
Dublin, January 19, 2018 - DeviceAtlas has released its latest report containing statistics for device usage of the top smartphone and tablet models from around the world. The report reveals that Huawei devices have moved into third place in many markets as the most used device behind Apple and Samsung. The report also found that tablet usage remains strong, despite a slowdown in sales of the devices over several quarters.
By Martin Clancy - 18 Dec 2017
2017 has been a busy year for DeviceAtlas - new product, new patents, new website, and an award at MWC! We look back at another exciting year charting the ever-changing device landscape. From a product perspective we launched our DeviceAtlas for Apps product at MWC 2017. We've had continued progress on the technology front with an award for innovation at MWC and the granting of another seminal device detection patent, this time from the EU patent office building on last year's US patent, demonstrating our IP leadership in the area of device detection. This year web performance continued to be a big theme in the industry, and we saw a range of developments, both progressive (AMP, PWA) and regressive (the death of Windows Mobile and demise of Blackberry). Video has moved closer to the center of the mobile advertising stage.
By Martin Clancy - 25 Oct 2017
For video advertising technology players, getting it right on mobile requires an accurate knowledge of the device you are addressing. Having real-time data on whether a device is a mobile, tablet or desktop as well as other device capabilities such as screen size, resolution, OS and OS version and multimedia capabilities will ensure that the creative will work from a technical perspective and is contextually targeted for mobile devices.