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DeviceAtlas in 2017: the year in review

As 2017 comes to a close, its time to take a look back at another exciting year for DeviceAtlas, as we continue to chart the ever-changing device landscape. It was a notable year for us from a product perspective with the launch of our DeviceAtlas for Apps product at MWC 2017. We've had continued progress on the technology front with an award for innovation at MWC and the granting of another seminal device detection patent, this time from the EU patent office building on last year's US patent, demonstrating our IP leadership in the area of device detection. This year web performance continued to be a big theme in the industry, and we saw a range of developments, both progressive (AMP, PWA) and regressive (the death of Windows Mobile and demise of Blackberry). Video has moved closer to the center of the mobile advertising stage. 

Most used phone screen sizes to design websites for in 2017

We continued to publish our DeviceAtlas quarterly reports tracking the key statistics and trends in the device landscape. In January we pointed up one of the most useful data points: screen size. Knowing the most popular devices in your target market can help make informed decisions on how best to address your mobile visitors. Here is a detailed breakdown of the most used diagonal screen sizes across selected local markets that you should pay attention to in 2018. Read more >>

Device intelligence in the native app environment

In February we launched DeviceAtlas for Apps at Mobile World Congress by announcing our capability to identify devices accessing native apps giving a holistic view of device usage. After a successful period in beta, this functionality is now fully available to companies that require richer device analytics around app usage patterns. If you are looking to better understand your mobile app's audience, DeviceAtlas now provides the same deep device intelligence within the mobile app environment as it does in the web environment. This makes comparing data across both environments consistent.  Read more >>

DeviceAtlas wins the IHS Markit Innovation Award at MWC 2017

We were delighted to scoop the IHS Markit Innovation Award at the Mobile World Congress 2017 in Barcelona. The awards ceremony took place during the ShowStoppers event before the show on Sunday 26 February.  Read more >>

Device fragmentation still an issue

Our reports show that mobile device fragmentation is a big headache for companies who don’t optimize their web presence to address differences between web-enabled devices. To underline how big the fragmentation issue is we analyzed web browsing statistics. In the USA alone there were 243 device manufacturers whose devices were used for web browsing in that period. These devices had 79 different screen sizes, 24 different operating systems, and 23 different mobile browsers. Read more >>

How often do people upgrade their smartphones?

Most smartphone flagship series get updated every year but does it mean we replace our devices once every 12 months? To answer this question we looked into web traffic statistics focusing on the most common year of release for mobile devices. Read more >>

Detecting new iPhone and Apple hardware launches

As the iPhone X launched, we reminded customers that with DeviceAtlas it is possible to detect the exact iPhone models through the client-side method. Check out this short guide to learn how you can identify Apple devices using our device detection solution. Read more >>

6 device detection use cases for Demand Side Platforms (DSP)

Programmatic advertising continues to be a great way to buy ads without the hassle of dealing with individual publishers. DSPs who are serious about delivering device-related targeting and reporting need a reliable source of device data. Read more >>

How to detect touchscreen devices in PHP, Java, .NET and Python

Did you know that 53% of mobile users abandon websites that take longer than 3 seconds to load? The solution to this is to optimize UX on different devices based on detecting device features, such as touchscreen. Learn how to detect touch devices in PHP, Java, .NET and Python. Read more >>

Android versions market share 2017

When Android Oreo launched, we looked at the most popular Android versions based on web traffic. This post reveals which Android version is the most used in your target market according to mobile device usage data. Read more >>

How to detect smartphone chipset hardware with DeviceAtlas

Device detection solutions provide you with an exceptional insight into your mobile audience based on a number of device characteristics. We have expanded the list of device properties with a set of hardware items which let you get even more details on your audience. Read more >>

The role of device detection in Video Advertising

With video ad spend set to hit $135 billion this year, ad players need to optimize for mobile so that ad creative is served correctly and contextually targeted for different devices. Learn how device detection can be used to do this. Read more >>

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