By Regina De Burca - 02 Dec 2021
There are many different approaches to measuring the impact of OTT advertising including audience splitting experiments and geo-matched market tests. But all of these fall flat if advertising isn’t displaying correctly, as a poor user experience will negatively impact a brand.
By Regina De Burca - 09 Nov 2021
By Regina De Burca - 05 Nov 2021
Find out how DeviceAtlas' device identification can help your organization reduce its website's carbon footprint and page load time while improving accessibility for users.
By Regina De Burca - 01 Sep 2021
Learn how DeviceAltas is evolving our service in line with Google's plans to deprecate and freeze UA strings in Chrome, with our support of both Client Hints and User Agent Strings using real-time analysis, which maximises coverage across browsers.
By Regina De Burca - 26 Aug 2021
Analysing your bot traffic can help you understand how your site is being used (for example by preview bots) and lets you verify that it is being correctly indexed by search engines.