dotMobi to provide DeviceAtlas mobile device detection solution for Smart AdServer

dotMobi to provide DeviceAtlas mobile device detection solution for Smart AdServer Smart AdServer and dotMobi, maker of award-winning DeviceAtlas, announce collaboration at ad:tech New York ad:tech New York 2011   New York -- (BUSINESS WIRE) -- Online ad server Smart AdServer and mobile Web technology pioneer dotMobi today announced that DeviceAtlas has been named as the official device detection solution for the Smart AdServer platform. To target ads for specific mobile devices at high speeds, Smart AdServer now employs DeviceAtlas due to its unrivalled detection speed and accuracy. The high-speed APIs of DeviceAtlas determine which specific device is requesting an ad so that the correct ad format is served to the device in real time. DeviceAtlas’ comprehensive database of mobile devices also allows Smart AdServer to provide detailed reporting and analytics to its clients. “Smart AdServer’s targeting and reporting capabilities rely on DeviceAtlas to identify the specific devices that are requesting ads. This ensures that all ads served are optimized for the requesting device and enables us to give deep reporting and statistics on mobile to our clients,” said Nicolas De Robert, CTO of Smart AdServer. Smart AdServer’s ad serving platform enables both media agencies and publishers to manage display campaigns across Web, mobile and Apple® iPad devices. The platform supports a range of rich-media ad formats, including HTML 5 and video content.   “Smart AdServer is a highly innovative player in the ad serving market,” said Eileen O’Sullivan, dotMobi COO. “We are delighted they have chosen DeviceAtlas to power their device detection strategy.”   For more information on Smart AdServer’s implementation of DeviceAtlas, see the case study here.