With carefully targeted campaigns you get more bang for your marketing buck, but there are many ways you can handle user segmentation for targeting purposes. Here we'll give you a quick guide on how to make your segmentation based on a seemingly obvious but often overlooked factor: a user's device.
A more sophisticated approach is needed from businesses when it comes to mapping out the modern customer journey. A core part of this is the ability to track the devices potential customers are using. Read this blog and learn how to map the full customer journey with device detection.