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Tag archives: mobile advertising

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15 Mobile Web Predictions for 2020

With 2020 underway, we take a look at industry predictions for the year ahead to find out what the world of smartphones, mobile advertising and the broader internet as a whole has in store for us.

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How to improve app monetization (improved ad targeting)

Let's take a brief look at the advertising ecosystem and how it interacts with devices, and how app creators can improve their ad targeting to increase their returns.

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What is a 'device graph,' and how can device intelligence enhance it?

Knowing the various steps to conversion is great, of course, but what if you could also know the exact specifications of each device along the way?

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19 Mobile Web Predictions for 2019

As 2018 draws to a close, let's take a look at what the next twelve months may bring to the world of smartphones, mobile advertising, the internet at large and everything in between.

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18 Mobile Market Statistics You Should Know in 2018

Read on to find out what's the new in the mobile industry, what percentage of users have a smartphone, what's driving mobile activity, how has mobile advertising fared this year and many more mobile marketing statistics.