programmatic advertising
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How to improve app monetization (improved ad targeting)
Let's take a brief look at the advertising ecosystem and how it interacts with devices, and how app creators...
No ‘below the fold’ in OTT advertising - if you know the device
With more than 70% of American households now watching internet-delivered content on their TV, OTT advertising...
The role of device detection in Video Advertising
For video advertising technology players, getting it right on mobile requires an accurate knowledge of...
Why programmatic advertising needs device intelligence
One of the most persistent and important challenges facing the mobile advertising industry is how to...
5 Ideas to Boost Your Ad Platform with Device Detection
The growth of mobile traffic is exciting news for all businesses, but with device fragmentation and an...
Most common device detection use cases for Demand Side Platforms (DSP)
Programmatic advertising is a great way for advertisers to buy ad inventory without the hassle of dealing...
What is a demand-side platform (DSP) and real-time bidding (RTB)?
Those days when advertisers would buy huge blocks of untargeted mobile advertising with little idea about...
