Are there more connected devices than ever?
Today there are no technical limitations in terms of making devices connected. Internet access can be applied anywhere, from cars, to fridges, to rice cookers, and it doesn’t cost a fortune to make it happen. Does that mean we have more connected devices than ever before?
List of smart TV User-Agent strings
Here is our handy list of smart TV User Agent strings, including what you can achieve by parsing them to deliver optimized content.
Which types of devices have browsers?
While ‘connected’ devices used to be mainly PCs, today this category is much more diverse and runs the gamut from mobile phones, to tablets and desktops.
Why increasing device fragmentation is having a positive impact on mobile ad targeting
Cellphones, smartphones, phablets, tablets, e-readers, PCs, notebooks, games consoles, smartwatches, smartTVs, connected cars… there’s an ever-expanding array of Internet-enabled device types and vast numbers of them. Gartner predicts there will be 6.4 billion connected devices used in 2016. This device diversity should not be seen as a barrier to mobile advertising, but rather as an opportunity to achieve better targeted ads.