Today there are no technical limitations in terms of making devices connected. Internet access can be applied anywhere, from cars, to fridges, to rice cookers, and it doesn’t cost a fortune to make it happen. Does that mean we have more connected devices than ever before?
Cellphones, smartphones, phablets, tablets, e-readers, PCs, notebooks, games consoles, smartwatches, smartTVs, connected cars… there’s an ever-expanding array of Internet-enabled device types and vast numbers of them. Gartner predicts there will be 6.4 billion connected devices used in 2016. This device diversity should not be seen as a barrier to mobile advertising, but rather as an opportunity to achieve better targeted ads.