Case Studies

DeviceAtlas Case Studies

Case Studies


How HEROLD use DeviceAtlas to provide device insight to 20,000 clients

HEROLD embedded the DeviceAtlas API into their publishing platform which enabled them to direct visitors to their clients’ websites to the right experience based on characteristics of their device, as well as their own website. More »

tremor video

How Tremor Video uses DeviceAtlas to cluster visiting devices into 'device families'

Tremor Video embedded the DeviceAtlas API into their platforms which allows them to verify the type of requesting device, thereby increasing targeting options and ad traffic transparency. More »


How OLAmobile uses DeviceAtlas to supplement mobile targeting and analytics for their clients

OLAmobile uses DeviceAtlas to get detailed properties from requesting devices and integrate this data into their analytics and business intelligence data store. More »


How DeviceAtlas powers Adjust's platform with enterprise-grade device detection

DeviceAtlas provides Adjust’s customers with a deep understanding of their app users with granular device data that helps them segment and analyze behavior in real time. More »


How DeviceAtlas provides device insight for

Nike processes a range of user events from their websites and transforms large amounts of data before sending it to their analytics and data visualization tools. DeviceAtlas’ role is to parse User-Agent strings and provide deep insight on accessing devices. More »

Rocket Fuel

How DeviceAtlas powers Rocket Fuel’s programmatic ad delivery

Rocket Fuel is a Predictive Marketing Platform that learns from each moment of customer interaction to deliver and optimize media spend to engage, upsell, and retarget consumers across addressable programmatic channels including display, video, mobile, and social—simultaneously. Rocket Fuel’s Moment Scoring technology makes it possible to go beyond the traditional focus on segments. It instead connects with individuals to reach the right person, with the right message at the right time, on the right device. More »


How Airpush uses DeviceAtlas to provide data driven advertising to mobile devices via web and native app

Airpush uses DeviceAtlas to provide data driven advertising to mobile devices. Campaigns and metrics use device type, platform and capabilities to allow customers to target and report effectively on the campaigns they run. They have numerous partnerships with exchanges that resell inventory to DSP's, and DeviceAtlas is used to target all of those devices. Airpush uses DeviceAtlas within the mobile and native app advertising markets. More »


How Melodi Media use DeviceAtlas to tailor content for specific devices

Melodi Media’s primary goals are to serve games and content, and run app stores, while fine tuning content per user. Find out how they optimize their gaming content for each user device.  More »


How DeviceAtlas module for NGINX brings device awareness to the web server

The DeviceAtlas module for the NGINX® brings the full device intelligence of DeviceAtlas to servers running NGINX. It allows the task of real-time device detection to shift from the application level to web server level.  More »


How IBM utilizes DeviceAtlas on Air Canada mobile services

IBM acts as IT partner to Air Canada to implement a series of standalone mobile applications for Air Canada including their mobile check-in and flight booking applications. IBM implemented the DeviceAtlas server side device detection solution to detect mobile traffic in real time and understand the capabilities of each requesting device.  More »


How Paddy Power Reaches It’s Entire Mobile Audience

With 81% of Paddy Power earnings generated online in 2011, reaching maximum audience is vital for Paddy Power’s business. That means reaching all mobile customers irrespective of device.  More »

smart ad server

How DeviceAtlas powers mobile device detection for advanced ad server Smart AdServer

It was essential to Smart AdServer that their clients can be confident that their mobile advertising campaigns can be correctly targeted by device. It is also critical that all ad creative is rendered optimally no matter what the device, without any latency to the end user.  More »


Why VPON chose DeviceAtlas to power their mobile advertising platform

With trillions of mobile requests a day, VPON helps advertisers target over 100 million smartphone users, with ads that are highly relevant to the customer’s location and device. Accurate, high speed device detection is core to Vpon’s success. More »


How SpotX use DeviceAtlas to get detailed insights into devices that interface with their platform

DeviceAtlas helped SpotX, a video advertising platform, increase targeting options and ad traffic transparency by verifying the type of requesting device and serving the right types of ads. This also allowed the platform to provide its ad buyers and publishers with insight into device type-based campaign statistics. More »