2017 has been a busy year for DeviceAtlas - new product, new patents, new website, and an award at MWC! We look back at another exciting year charting the ever-changing device landscape. From a product perspective we launched our DeviceAtlas for Apps product at MWC 2017. We've had continued progress on the technology front with an award for innovation at MWC and the granting of another seminal device detection patent, this time from the EU patent office building on last year's US patent, demonstrating our IP leadership in the area of device detection. This year web performance continued to be a big theme in the industry, and we saw a range of developments, both progressive (AMP, PWA) and regressive (the death of Windows Mobile and demise of Blackberry). Video has moved closer to the center of the mobile advertising stage.
Our customers have regularly asked us whether we can index device information against make/model strings in addition to User-Agent strings. The driver for this is that they have an installed base of apps or SDKs which return manufacturer and model information, but they are unable to use this data programmatically. Unstructured data is often accumulated over time, and a means is required to convert the data into a structured format whereby it can be usefully analysed. Accordingly, DeviceAtlas has been extended to support the app environment, in addition to web and mobile network environments.
In July 2017 the European Patent Office granted a patent to Afilias Technologies that was originally filed in 2008. This is quite a milestone for us—the application has survived objections from anonymous third parties and a much tougher patent regime than has applied in recent years. The patent in question, EP2245836 A2, is core to the operation of DeviceAtlas and is the reason why our solution is the fastest one out there, while preserving a very small memory footprint and data file. DeviceAtlas delivers speed, accuracy and efficiency—we don’t force you to choose. The same core algorithm is also protected by a US patent US9185182 B2, granted in 2015.
Device detection is an essential asset for every business that wants a solid understanding of all devices its customers use to access their web apps and other web content. It can either be used for web optimization projects or embedded in a product, adding device awareness to enhance targeting and reporting capabilities. DeviceAtlas has several deployment options to match your infrastructure requirements. Here’s what’s possible.
Did you know that DeviceAtlas local license allows you to customize your data file? It helps you reduce the memory footprint and further increase the performance of your device detection solution. Here's all you need to know about configuring your data file.
With users’ online buying behavior becoming increasingly complex and non-linear there is ever more sensitivity to web performance. Use our brand new ROI tool which will help you calculate your company's revenue uplift from implementing server-side device detection.
Device detection solutions provide you with an exceptional insight into your mobile audience based on a number of key device characteristics. We have expanded the list of device properties with a set of hardware items which let you get even more details on what devices your customers are using.
DeviceAtlas allows you to detect additional device properties using the Client-side method. In this article you can learn how to take full advantage of DeviceAtlas Client-side Component and its ability to identify individual Apple devices.
We're delighted to announce that DeviceAtlas won the IHS Markit Innovation Award at the Mobile World Congress 2017 in Barcelona. The awards ceremony took place during the ShowStoppers event before the show on Sunday 26 February.