The rise of the mobile internet is changing the way consumers interact with online services. According to Cisco, by 2020, there will be 5.5 billion mobile users, representing 70 percent of the global population. More than half a billion (563 million) mobile devices and connections were added just last year. We have grown into a global society that expects to conduct research, shop online, and stream music or videos at any time, in any place on any device―which creates both opportunities and challenges for companies.
A more sophisticated approach is needed from businesses when it comes to mapping out the modern customer journey. A core part of this is the ability to track the devices potential customers are using. Read this blog and learn how to map the full customer journey with device detection.
Every year on March 17, Ireland is in the spotlight in every corner of the planet. This year at DeviceAtlas we celebrate St. Paddy’s day by sharing some exciting statistics on the mobile market in Ireland based on website visits tracked by our device detection solution.
Device diversity has grown to a point where web developers can’t simply assume that they know which devices visitors are using to access their websites. They need to make sure the experience is great across all devices, including laptops, smartphones, tablets, or even smart TVs. This can be problematic especially in terms of keeping the website fast and lightweight for every visitor.
Device Detection can be used to boost your eCommerce success by providing tailored user experiences for visitors. Marketers can now easily identify which device a customer is using and offer product recommendations for a particular device on the fly.
Cellphones, smartphones, phablets, tablets, e-readers, PCs, notebooks, games consoles, smartwatches, smartTVs, connected cars… there’s an ever-expanding array of Internet-enabled device types and vast numbers of them. Gartner predicts there will be 6.4 billion connected devices used in 2016. This device diversity should not be seen as a barrier to mobile advertising, but rather as an opportunity to achieve better targeted ads.
Analyzing web traffic at the device level is absolutely essential for all businesses willing to understand and properly address their audience. Like it or not, your potential customers will access your website using many types of web-enabled devices. It's an amazing opportunity to properly track and analyze these devices.
Chet Fenster of MEC Entertainment, one of the world's top media agency networks makes some salient points on mobile web, apps and the need to adapt to the device.
Smart AdServer's Sandrine Cardi talks about where mobile, device detection and ad serving intersect.