50% of mobile ad clicks are accidental, according to a recent study from GoldSpot Media. This finding strikes fear into the hearts of any marketers who thought mobile ads are the answer to dropping CTRs for desktop banners. The good news is that there are still ways of improving mobile ad targeting so that the ads are displayed for the right user at the right time.
With smartphones becoming an essential aspect of everyday lives for most people, new mobile services, and phone capabilities continue to change the way these devices are used in various corners of the globe. We collected 17 recent statistics to help you better understand the current state of the mobile market in 2017.
The rise of the mobile internet is changing the way consumers interact with online services. According to Cisco, by 2020, there will be 5.5 billion mobile users, representing 70 percent of the global population. More than half a billion (563 million) mobile devices and connections were added just last year. We have grown into a global society that expects to conduct research, shop online, and stream music or videos at any time, in any place on any device―which creates both opportunities and challenges for companies.
With carefully targeted campaigns you get more bang for your marketing buck, but there are many ways you can handle user segmentation for targeting purposes. Here we'll give you a quick guide on how to make your segmentation based on a seemingly obvious but often overlooked factor: a user's device.
A more sophisticated approach is needed from businesses when it comes to mapping out the modern customer journey. A core part of this is the ability to track the devices potential customers are using. Read this blog and learn how to map the full customer journey with device detection.
Programmatic advertising is a great way for advertisers to buy ad inventory without the hassle of dealing with individual publishers. DSPs who are serious about delivering device-related targeting and reporting need a reliable source of the most accurate and comprehensive device data that includes every web-enabled device potentially accessing the ad content.
With the rapid growth of 'digital media time' spent on mobile, it is now extremely important to make sure that the ads reach the right people at the right time. The majority of ad budgets are now spent on carefully targeted rather than wide-reaching campaigns intended for anyone. Device detection is an essential ingredient to make this possible.
Every year on March 17, Ireland is in the spotlight in every corner of the planet. This year at DeviceAtlas we celebrate St. Paddy’s day by sharing some exciting statistics on the mobile market in Ireland based on website visits tracked by our device detection solution.
Device diversity has grown to a point where web developers can’t simply assume that they know which devices visitors are using to access their websites. They need to make sure the experience is great across all devices, including laptops, smartphones, tablets, or even smart TVs. This can be problematic especially in terms of keeping the website fast and lightweight for every visitor.