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DeviceAtlas Brings Device Awareness To HAProxy

DeviceAtlas, the market leader for device detection software, today announced the immediate availability of its device detection capabilities within HAProxy, the world’s most widely used load balancing and proxying solution.

Pawel Piejko - 01 Feb 2016
4 min read

—Leading Video Ad Network DynAdmic first to launch with the service—

DeviceAtlas, the market leader for device detection software, today announced the immediate availability of its device detection capabilities within HAProxy, the world’s most widely used load balancing and proxying solution.

DynAdmic, which specializes in targeted video advertising, is the first company to adopt the DeviceAtlas-enhanced HAProxy service in order to enhance its support of accurate, fast and reliable video ad targeting on mobile and other connected devices.

Baptiste Assman, product manager of HAProxy Technologies, comments, "DeviceAtlas’ speed, performance, accuracy, device coverage and range of features make it the ideal choice of partner for both our Community and Enterprise editions. Our customers were looking for a top quality device detection feature, so we are delighted to partner with the premium device data provider, DeviceAtlas, to bring device detection capabilities to HAProxy."

According to Bruno Champion, CEO of DynAdmic, “We chose the DeviceAtlas and HA Proxy solution as the best available solution to enable user segmentation based on device characteristics, and to facilitate delivery of video content tailored to the visitor’s device capabilities. The solution also makes it possible to capture user metrics for web analytics purposes.”

DeviceAtlas’ patented technology provides high performance, real-time device detection and identification. With DeviceAtlas capabilities at the load balancing layer, HAProxy users can access rich device data for the entire server configuration, rather than just at application level, making the web architecture much more flexible. HAProxy users can now segment and analyze web traffic based on detailed device information.

“We're delighted to work with HAProxy, a trusted, open source load balancing solution used by some of the world's largest websites today. DeviceAtlas has become a powerful tool in HAProxy users’ toolbox to help improve website performance and UX at the server level,” said Ronan Cremin, CTO of DeviceAtlas.

Data points provided free of charge include device type (desktop, tablet, mobile, etc.), OS and OS version, browser and browser version, and browser rendering engine. A full property set is available through a commercial license available at

*Afilias Technologies will be exhibiting at Mobile World Congress in Barcelona, Spain Feb 22-25, 2016 (Hall 8.1, stand D11)

About Afilias Technologies

Afilias Technologies Limited, a wholly owned subsidiary of Afilias plc, is an expert provider of mobile and web technologies that help companies to reach their customers, regardless of device, content, or context. Products include the DeviceAtlas device intelligence solution, the goMobi (now discontinued) website publishing solution and Developer tools such as mobiReady.

About HAProxy Technologies

Since its inception, HAProxy has offered a full line of load balancers to improve performance, guarantee quality of service and ensure the availability of critical business applications, by dynamically balancing flows and queries on the company’s various servers.

HAProxy solutions are known for their processing performance, reliability and wealth of features. Offered at more affordable prices than other commercial solutions, our enterprise products respect our engagement with the community version: no proprietary code for any features related to HAProxy's primary goals: load-balancing, high-availability management and application delivery management.

Headquartered in Jouy-en-Josas (Yvelines, France) with offices in Boston and Zagreb. HAProxy Technologies has customers in the banking, retail groups, energy and e-commerce industries and the public sector. HAProxy solutions are also used by many hosting providers.

About DynAdmic

DynAdmic is an international leading digital video advertising marketplace using a new targeting concept based on a video content recognition technology that helps identify viewers’ interests to serve the right ad to the right person. DynAdmic uses a never-before-seen contextual/targeting solution to sell tailored & highly-focused branding campaigns to the world’s largest brands and agencies (Emirates, Red Bull, Kellogg’s, Audi, Chase, McDonalds. DynAdmic offer covers more than 40 countries, with offices in Europe, USA and LATAM. DynAdmic tiers 4 infrastructure, plugged to the major real-time AdExchanges, scans and analyses several billion of video impressions/day worldwide in real time to find the best premium inventory, providing a wide variety of targeting options in total transparency.

For More Information Contact:

Alan Wallace

Director of Corporate Communications
Twitter: @afilias

Martin Clancy

Head of Marketing, Mobile & Web Services
Twitter: @device_atlas