We have had numerous requests for copies of Ronan's presentation at the Mobile Marketing Live event in London last month which you can find here. The event itself was totally mobile focused event with some high profile speakers from across media, tech and brands (Google, Guardian, Telegraph, British Gas, Dominos and more) Most of the action was at the two conference streams with some of the main trends being talked about including:
- Continued growth of mobile web use (tablet and phones = 40% of UK traffic for Google)
- Multi screening – use of several devices at the same time (TV/tablet/mobile)
- Acceptance that native apps are not the be all and end all, but remain part of the picture for larger players, something we identified back in January at our Future of Mobile Web conference and Whitepaper.
Thanks to David Murphy over at Mobile Marketing for inviting us to speak.