bot detection
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Limiting Ad Fraud with Device Intelligence
Ad fraud is a major concern in digital advertising due to billions of dollars being lost. Learn how device...
Advertising Fraud Meaning, Prevention and Detection
Ad fraud costs advertisers billions of dollars every year. Get key details including common types of...
5 Cart Abandonment Questions about User Devices that are Never Asked
The average cart abandonment rate in 2025 is 70% - that’s 70 out of 100 customers not checking out. We...
Introduction to Bot Traffic — Part One of our Bot Analytics Series
As much as 40% of internet traffic is from non-human sources. This traffic ranges from legitimate bots...
The most active crawlers and bots on the web
Allowing web crawlers to scan your site is vital if you want your web pages to appear in Google, Bing...
Dark Traffic and Misrepresentation - Analysing the Web Analysers (Part 2)
In part 1 of our Web Analytics Comparison: Analysing the Web Analysers post, we presented research findings...
Analysing the analytics providers
While nearly all the following analytics solutions work by adding tracking code to each of your pages,...
Bot Analytics Series Part 2: The Importance of Monitoring Bot Traffic
Analysing your bot traffic can help you understand how your site is being used (for example by preview...
