The most active crawlers and bots on the web
Allowing web crawlers to scan your site is vital if you want your web pages to appear in Google, Bing and other search results. Here, we list the most common crawlers alongside their User Agents.
5 Cart Abandonment Questions about User Devices that are Never Asked
The average cart abandonment rate in 2021 was 65% - that’s 65 out of 100 customers not checking out. We analyzed over 200 blog articles written in the last 5 years to understand the main drivers of cart abandonment on eCommerce sites/apps. Two thirds of these articles specifically mention user device as being a barrier to purchase completion, though less than 2% make any correlation between cart abandonment rates and device capabilities.
Dark Traffic and Misrepresentation - Analysing the Web Analysers (Part 2)
In part 1 of our Web Analytics Comparison: Analysing the Web Analysers post, we presented research findings of 4 different web analytics services. We noted a significant difference in traffic breakdown across the different solutions; in this post (part 2), we will cover this traffic breakdown discrepancy in more detail.
Analysing the analytics providers
While nearly all the following analytics solutions work by adding tracking code to each of your pages, they offer very different insights into your data and varying levels of privacy to your audience.
Bot Analytics Series Part 2: The Importance of Monitoring Bot Traffic
Analysing your bot traffic can help you understand how your site is being used (for example by preview bots) and lets you verify that it is being correctly indexed by search engines.
Introduction to Bot Traffic — Part One of our Bot Analytics Series
As much as 40% of internet traffic is from non-human sources. This traffic ranges from legitimate bots and crawlers to nefarious automated programs that may be controlled by hackers, fraudsters, or competitors.
Advertising Fraud Meaning, Prevention and Detection
Ad fraud costs advertisers billions of dollars every year. Get key details including common types of ad fraud, how to prevent ad fraud and how AdTech platforms can limit ad fraud with DeviceAtlas.
Limiting Ad Fraud with Device Detection
For anyone involved in the online advertising space, ad fraud is a concern. Learn how DeviceAtlas helps advertisers and agencies reduce the losses to bots, click-farms and other forms of fake traffic.
