Device intelligence offers a number of lucrative opportunities for streaming service providers: business analytics, optimization, device graph creation, measurement of password sharing, targeting for ads & communications, etc. In this article we look specifically at churn - a very topical subject in recent times - and how device intelligence can be leveraged against it.
Netflix have announced that they're killing Airplay support, blaming technical limitations introduced by Apple. But do those reasons add up? What are they being denied by Airplay that they get from Chromecast?