The DeviceAtlas APIs offer access to near instantaneous detection of tens of thousands of devices. That of course means that our customers have to heavily invest in oodles of RAM to keep the API and the data file in. Or do they?
This article answers many questions around User-Agent parsing - how it works, and what it can offer.
eMarketer predict that by 2019, adults in the UK will spend over two hours each day on their smartphones. With that in mind, it's important to know the most used phones, vendors, operating systems, screen sizes and mobile browsers in the United Kingdom.
Hardware properties are some of the most useful in our data set, which now contains 180 different properties. Here's what they are, and the insights they can offer.
Our latest report explores statistics for smartphone usage around the globe. Data showed that 13% of all traffic from feature phones came from devices released in 2011. Those released in 2005 - when Nokia still dominated the mobile phone market - were responsible for a disproportionately high volume of traffic
With more than 60% of American households now watching internet-delivered content on their TV, OTT advertising has come of age. But for ad platforms, especially in the video space, the challenge is knowing when exactly that is. How do you know you are addressing audiences in a Connected TV context?