DeviceAtlas will be exhibiting at DMEXCO in Cologne once again this year. Come and see why the ad tech industry relies on our patented technology to power their platforms.
With the rate of growth in diversity of the IoT and connected devices, operators need deeper insight into the nature and capabilities of the terminals; this is what Device Map provides.
A well thought-out mobile strategy needs to take into account many characteristics of mobile users’ behaviour. With some analysis of mobile traffic from websites powered by DeviceAtlas, we can shed some light on the most popular mobile browsers in the largest markets.
Let's take a brief look at the advertising ecosystem and how it interacts with devices, and how app creators can improve their ad targeting to increase their returns.
While most popular smartphones get an upgrade each year, not all users feel the need or benefit to upgrade annually. How often do people splash the cash on a newer model? We investigate our data to find the answer.
We've added two new device properties to the DeviceAtlas offering - 5G and eSIM. Now, you can identify when a visiting device has 5G capability or features eSIM support.
Knowing the various steps to conversion is great, of course, but what if you could also know the exact specifications of each device along the way?
Cloud gaming is set to revolutionize the world of video entertainment, providing the hardware and connection are up to scratch. How can device detection help providers ensure a quality user experience regardless of the device?
Although given a 90 day stay of execution, Huawei will no longer be able to include popular Google services and apps on their new devices. For a website/app owner, is it possible to block Huawei devices from accessing your services? It is, but we don't recommend it.
Download our free e-book on device detection for Video Advertising to learn what's driving the increase in mobile video consumption, and how device detection can improve ROI at all stages of the video advertising ecosystem.
The release of iOS 12.2 caused some issues for iPhone detection, but we've released our solution. Accurate iPhone detection is back.
Huawei are in the news again. This time, it's the UK who've announced they'll let the Chinese manufacturer provide non-core 5G hardware. The US isn't happy. Are Huawei smartphones popular in the UK? We investigate the data.
Netflix have announced that they're killing Airplay support, blaming technical limitations introduced by Apple. But do those reasons add up? What are they being denied by Airplay that they get from Chromecast?