Use Cases of Device Detection for Apps
How can device detection in the native app environment give you an edge? The availability of a wide range of additional data points about devices allows deeper and more accurate insight into app usage patterns Here are some examples of how DeviceAtlas is being used to power conversions and engagement.
Android v iOS Market Share - 2017 Review
We looked at device data for the full year of 2017, to see where the perennial Android v iOS battle was won and lost. The country which saw the smallest change in overall OS share was Sweden, where Android (48.5%) and iOS (50.7%) continue to dominate the scene.
Optimize m-commerce performance with real-time device insights
The increasing device fragmentation is a growing headache for e-commerce websites as users can access online content on a myriad of devices, in varying contexts. Find out how local device detection can transform your m-commerce strategy and optimize purchasing on all digital devices.
Meet DeviceAtlas at Mobile World Congress 2018
DeviceAtlas will be attending Mobile World Congress 2018 which is taking place from 26th Feb-1st March. If you are MWC and would like to have a chat about your device detection strategy, we'll be happy to arrange to connect at the event. Sign up for a meeting here.
DeviceAtlas latest report shows tablet usage remains strong
DeviceAtlas has released its latest report containing statistics on real live usage of the top mobile and tablet models from around the world. The report reveals that tablet usage remains strong, despite a slowdown in sales of the devices over several quarters.
Huawei device usage challenges Apple, Samsung
Dublin, January 19, 2018 - DeviceAtlas has released its latest report containing statistics for device usage of the top smartphone and tablet models from around the world. The report reveals that Huawei devices have moved into third place in many markets as the most used device behind Apple and Samsung. The report also found that tablet usage remains strong, despite a slowdown in sales of the devices over several quarters.
Most popular smartphone screen sizes 2017
Device shipment figures come and go, but actual usage data may be a whole lot more interesting. It represents real browsing behaviour by real live humans on specific devices, as opposed to aggregate reports on what's left the factory and entered into an often lengthy distribution channel with warehouses, retail outlets, returns and unsold stock. DeviceAtlas data shows a variety of form factors and screen sizes account for the wide array of devices that are in use every day around the world.
How to get detailed device analytics for web and apps environments [New Whitepaper]
For organizations where native apps and mobile web are both important channels, the onus is on them to take what they know about devices accessing their web properties and replicate that in the native app environment. Our latest report on ‘Device Intelligence Across Environments’ explores the best way to get a consistent view of device usage across the web and app environments and how to use this data to amplify your analytics and advertising efforts.
DeviceAtlas in 2017: the year in review
2017 has been a busy year for DeviceAtlas - new product, new patents, new website, and an award at MWC! We look back at another exciting year charting the ever-changing device landscape. From a product perspective we launched our DeviceAtlas for Apps product at MWC 2017. We've had continued progress on the technology front with an award for innovation at MWC and the granting of another seminal device detection patent, this time from the EU patent office building on last year's US patent, demonstrating our IP leadership in the area of device detection. This year web performance continued to be a big theme in the industry, and we saw a range of developments, both progressive (AMP, PWA) and regressive (the death of Windows Mobile and demise of Blackberry). Video has moved closer to the center of the mobile advertising stage.
18 Mobile Market Statistics You Should Know in 2018
Now that 2018 is upon us, it's the ideal time to sit down and take a look at what the mobile world has thrown at us this year. Read on to find out what's the new in the mobile industry, what's driving mobile activity, how has mobile advertising fared this year and much more.