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Blog

Reduce the carbon footprint of your website with DeviceAtlas

Find out how DeviceAtlas' device identification can help your organization reduce its website's carbon footprint and page load time while improving accessibility for users.

Top 5 OTT Ad Trends of 2021

OTT advertising enables you to achieve non-skippable ads, track view-through conversion, and more personalization. Here are the top five OTT trends in 2021.

List of User-Agent strings 2021

Updated for 2021 — a list of User Agent strings for the most popular devices in use today. Including Android, iPhone, Windows, tablets, desktops, bots & crawlers, games consoles and more.

DeviceAtlas HTTP Headers Parser

Learn how our updated HTTP Headers Parser tool can identify devices from both User Agent strings and Client Hints to provide a comprehensive solution to the changing User Agent Client Hints landscape.

[Webinar] User-Agent Strings and User Agent Client Hints: navigating the new landscape

Learn how DeviceAltas is evolving our service in line with Google's plans to deprecate and freeze UA strings in Chrome, with our support of both Client Hints and User Agent Strings using real-time analysis, which maximises coverage across browsers.

Bot Analytics Series Part 2: The Importance of Monitoring Bot Traffic

Analysing your bot traffic can help you understand how your site is being used (for example by preview bots) and lets you verify that it is being correctly indexed by search engines.

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DeviceAtlas now supports Client Hints with our new UA-CH Model header service

DeviceAtlas uses all HTTP headers, now including Client Hints headers, to ensure maximum insights into device and browser capabilities in web traffic. This service is available to customers and prospects to try out on demand.

Introduction to Bot Traffic — Part One of our Bot Analytics Series

As much as 40% of internet traffic is from non-human sources. This traffic ranges from legitimate bots and crawlers to nefarious automated programs that may be controlled by hackers, fraudsters, or competitors.

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Mobile Device Hardware Classification – Entry Level To Premium Device Categorization

We’re delighted to announce the release of a powerful new DeviceAtlas property: Mobile Device Hardware Classification. See how this significant update greatly enhances analytics, optimization and targeting.

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Network Optimization For The Generations Of Mobile Telephony

See how insights into 2G, 3G, 4G and 5G device capabilities on a mobile network can result in a competitive advantage for MNOs and their service providers.

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eSIM – An AdTech Opportunity

Get key eSIM details, including answers to “What is eSIM”, what are the consumer benefits & how to enable eSIM device targeting in digital advertising platforms, here.

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Devices From The Frontier: A Tiny GSM/GPRS Module

In performing this role we come across our fair share of curious devices. Today's device is a tiny GSM & GPRS module designed for embedding in other devices for the purpose of adding cellular or IP connectivity.

Accessing TAC In Android 10 – A High-Impact DeviceAtlas Contribution

Access TAC In Android 10 with this simple method. Get the background, benefits & learn how to easily implement our Android contribution here.

DeviceAtlas privacy icon | Device Intelligence

[Webinar] The strategic value of Device Intelligence in an evolving privacy landscape

The increasing restrictions on user-level data is leading to many challenges for businesses. As a result, more firms are turning to contextual data, more specifically device intelligence, due to the valuable non-PII data related opportunities. Join us for our upcoming webinar where we discuss these opportunities and more. Get details here.

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Solving the CTV User-Agent Problem

Get the formalized distinction between OTT and CTV, along with key trends, challenges, solutions & opportunities in the OTT ecosystem, here.

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The most popular iPhone models in 2020

What iPhone is most popular worldwide? See the overall traffic market share for 18 different iPhones models, along with changes from the previous year. And see the most popular iPhones across 36 countries.

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Network Optimization For IoT Devices

IoT is experiencing rapid development, which is leading to challenges for network operators. Learn how IoT device intelligence can help overcome these challenges.

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VoWiFi – A Win-Win But When Is The Right Time For Upgrades?

VoWiFi offers many benefits to operators and subscribers. But is there enough opportunity for you to invest? Device Map’s VoWiFi property can help answer this question.

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Client Hints and A High-Value Use Case

Learn more about Client Hints including the aim, background, limitations and get a key high-value use case that has calculable ROI, here.

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Advertising Fraud Meaning, Prevention and Detection

Ad fraud costs advertisers billions of dollars every year. Get key details including common types of ad fraud, how to prevent ad fraud and how AdTech platforms can limit ad fraud with DeviceAtlas.

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