Analyzing web traffic at the device level is absolutely essential for all businesses willing to understand and properly address their audience. Like it or not, your potential customers will access your website using many types of web-enabled devices. It's an amazing opportunity to properly track and analyze these devices.
About 82% of the Alexa 100 top sites use some form of server-side device detection to serve content on their main website entry point. As you descend from the top 10 to the top 25 and top 100 sites the percentage of sites using server-side detection falls from 100% to 96% to 82%.
We were at adtech New York recently, and were encouraged at the level of interest in DeviceAtlas, especially in the Enterprise solution. Lots of people out there realizing that you can't take chances with your mobile strategy. Also lots of big name companies coming around to a more holistic view of mobile which includes mobile web.
Chet Fenster of MEC Entertainment, one of the world's top media agency networks makes some salient points on mobile web, apps and the need to adapt to the device.
Smart AdServer's Sandrine Cardi talks about where mobile, device detection and ad serving intersect.
dotMobi to provide DeviceAtlas mobile device detection solution for Smart AdServer
ad:tech New York 2011
Video: Device Atlas powers device detection on the Adfonic mobile ad network. Wes Biggs, Adfonic, and Eileen O'Sullivan, dotMobi
Partnership enhances targeting capabilities and reach of Adfonic mobile advertising network
The insider’s guide to device detection: give your Website visitors the site they deserve. With a vast array of screen sizes, operating systems and capabilities, it is essential for your Website to detect and react to the specific device each of your mobile visitors is using.
Rapid advances in HTML5, the new more mobile friendly version of the Web language, and the hard work by the standards body World Wide Web Consortium (W3C) to create standard interfaces across mobile devices mean that Web apps can – or will be able to – do many of the things that native apps can do.