Solving the CTV User-Agent Problem
Get the formalized distinction between OTT and CTV, along with key trends, challenges, solutions & opportunities in the OTT ecosystem, here.
The most popular iPhone models in 2020
What iPhone is most popular worldwide? See the overall traffic market share for 18 different iPhones models, along with changes from the previous year. And see the most popular iPhones across 36 countries.
Network Optimization For IoT Devices
IoT is experiencing rapid development, which is leading to challenges for network operators. Learn how IoT device intelligence can help overcome these challenges.
VoWiFi – A Win-Win But When Is The Right Time For Upgrades?
VoWiFi offers many benefits to operators and subscribers. But is there enough opportunity for you to invest? Device Map’s VoWiFi property can help answer this question.
Client Hints and A High-Value Use Case
Learn more about Client Hints including the aim, background, limitations and get a key high-value use case that has calculable ROI, here.
Advertising Fraud Meaning, Prevention and Detection
Ad fraud costs advertisers billions of dollars every year. Get key details including common types of ad fraud, how to prevent ad fraud and how AdTech platforms can limit ad fraud with DeviceAtlas.
3 New DeviceAtlas Properties: Video Playback Support
From QoS measurement to QoE optimization, get details about our 3 new properties and how they can help service providers in the OTT ecosystem.
New DeviceAtlas Property: GPS Hardware Support
We are happy to introduce a new DeviceAtlas property: GPS Hardware Support. Get details about this new property and how it can be leveraged to optimize content.
Device ID and A Cross-Ecosystem Connection
Device ID can refer to many identifiers. Get clarification on manufacturer Device ID and get details on a robust cross-ecosystem data connection that respects PII.
Digital Audio Advertising – Market Size, Trends, Limitations & Opportunity
Here we take a look at the digital audio advertising market, its size, key trends, and reasons why advertisers are investing. Additionally, we look at the programmatic audio landscape, its limitations and highlight an opportunity to enhance the monetization of programmatic audio.
Adaptive Loading – 2 Key Considerations
Get key Adaptive Loading details, considerations and find out how you can get stated today.
2 New DeviceAtlas Properties - 32 and 64 Bit Architecture
Recent additions to our DeviceAtlas properties include 5G, eSIM Count and various properties to classify IoT devices. Today we are happy to announce the introduction of 2 new properties: “32 Bit Architecture” and “64 Bit Architecture”.
Postponed: Google’s Attempt to Deprecate and Freeze the User-Agent Header
Google’s attempt to deprecate and freeze the User-Agent header has been postponed until at least 2021. Read more here.
User-Agent: Another Plan to Deprecate and Freeze
In the beginning there was NCSA Mosaic…and the user agent string already existed. Companies have been leveraging the user agent, since its inception in the early 90’s, to enhance their end user’s experience. Unless challenged, this could come to an end. Get details on the latest plans to deprecate and freeze the user agent, here.
15 Mobile Web Predictions for 2020
With 2020 underway, we take a look at industry predictions for the year ahead to find out what the world of smartphones, mobile advertising and the broader internet as a whole has in store for us.
Meet DeviceAtlas at MWC Barcelona 2020
We are delighted to be attending, exhibiting and speaking at MWC Barcelona 2020. Join us at our exhibition and hosted session - learn more here.
How to Identify the iPhone 11 and iPad using DeviceAtlas
DeviceAtlas have made more updates to the client-side component that will ensure correct identification of each Apple device type and model.
Devices from the frontier: the smart projector
Today's device is a smart projector. This is a new category of devices that encapsulates projector functionality with a full version of Android TV.
Devices from the frontier: the pen / fan / phone
Today's device is a dual SIM phone that is also a pen and a fan. It includes a voice changer, a camera, Bluetooth dialer, a voice recorder and remote control app.
Devices from the frontier: the cable phone designed as a spy device
Today's device is a phone in a cable. It can make and receive phone calls and SMS messages. As soon as the device connected to a USB port, you can call the cable and listen in on conversations in the vicinity.