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Rocket Fuel

DeviceAtlas device detection powers Rocket Fuel’s programmatic ad delivery

DUBLIN, October 26, 2016 – DeviceAtlas announced today that it provides device detection capabilities to Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing platform provider which leverages artificial intelligence and big data for real-time advertising.

Mobile statistics

10 surprising statistics on mobile web design

We're all acutely aware of the fact that we live in an era of mobile devices but when it comes to influencing decision-makers in your company, you need hard numbers underlining the importance of mobile devices today. We’ve put together a ready-made list of statistics related to mobile web design which will help you, and your teammates, better understand the world of mobile browsing today.

Mobile Conversion Rate Optimization

New guide: How to optimize conversion rate on mobile devices

With the amount of digital media time spent using mobile devices reaching 68%, mobile is no longer optional but rather an essential aspect of every marketing strategy. A good example is Best Buy which recently drove one million store visits just by making product information more accessible to mobile users. Here's a new guide focusing on the best practices to make sure that mobile drives as many conversions as possible.

AMP logo with no background

AMP for all using DeviceAtlas

AMP is growing in importance in the web publishing world. This post describes a method for exposing AMP pages to all site visitors using DeviceAtlas so that all mobile visitors to your site get to benefit, not just those referred by Google.

Carrier identification

Did you know that you can detect users’ mobile network?

Device detection is a flexible tool that companies may use in many ways to get a better understanding of their customers. Detecting a web visitor's mobile network is a useful but little-known technique which you can get access to by using DeviceAtlas.

Screen resolutions

The most used smartphone screen resolutions in 2016

While a higher screen resolution doesn't necessarily mean better quality, smartphone makers keep adding pixels to their flagship models, for which QHD (1440 x 2560) is now basically standard. Here are the latest stats showing which smartphone screen resolutions are the most popular in 2016 based on real web traffic.

Samsung phones User-Agent strings list

Samsung phones User-Agent strings list

Looking for User-Agent (UA) strings used by some of the most popular Samsung phones? In this article you’ll find a useful list of UAs which you can use for testing purposes in any environment.

iPhone model detection

How DeviceAtlas detects iPhone models

Detecting iPhone models has always been a bit of a headache for companies working in the online space, mainly due to the fact that device model tokens are missing in the UAs. You won’t find iPhone models in your Google Analytics dashboard which shows a single “Apple iPhone” category for all iPhone models. Here’s how DeviceAtlas tackles this issue.

LTE and VoLTE phones usage statistics for 2016

LTE is the industry standard for mobile connectivity. But how prevalent are the devices that are capable of using it across the globe?

Device Detection for eCommerce

Device Data for eCommerce in Action

Device Detection can be used to boost your eCommerce success by providing tailored user experiences for visitors. Marketers can now easily identify which device a customer is using and offer product recommendations for a particular device on the fly.

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