How to get detailed device analytics for web and apps environments [New Whitepaper]
For organizations where native apps and mobile web are both important channels, the onus is on them to take what they know about devices accessing their web properties and replicate that in the native app environment. Our latest report on ‘Device Intelligence Across Environments’ explores the best way to get a consistent view of device usage across the web and app environments and how to use this data to amplify your analytics and advertising efforts.
DeviceAtlas in 2017: the year in review
2017 has been a busy year for DeviceAtlas - new product, new patents, new website, and an award at MWC! We look back at another exciting year charting the ever-changing device landscape. From a product perspective we launched our DeviceAtlas for Apps product at MWC 2017. We've had continued progress on the technology front with an award for innovation at MWC and the granting of another seminal device detection patent, this time from the EU patent office building on last year's US patent, demonstrating our IP leadership in the area of device detection. This year web performance continued to be a big theme in the industry, and we saw a range of developments, both progressive (AMP, PWA) and regressive (the death of Windows Mobile and demise of Blackberry). Video has moved closer to the center of the mobile advertising stage.
18 Mobile Market Statistics You Should Know in 2018
Read on to find out what's the new in the mobile industry, what percentage of users have a smartphone, what's driving mobile activity, how has mobile advertising fared this year and many more mobile marketing statistics.
Why DeviceAtlas is both Fast AND Accurate
Speed should never come at the cost of accuracy. Accuracy is the sine qua non of device intelligence—if you can’t be sure about the intelligence, what is the point? The DeviceAtlas team believe that the choice between speed and accuracy is a false choice, and an unnecessary one. Our patented algorithm allows for the extremely high speeds afforded by a PATRICIA Trie, but with the flexibility to accommodate the reality that you cannot have prior knowledge of all devices on the market.
How to create and leverage your own device database
The wider the variety of devices used, the greater the risk is in terms of providing an inadequate user experience which has an impact on your bottom line. This means companies need to be on their A-game when delivering effective ways to handle device fragmentation for their customers. Find out how you can leverage your own device database.
Qualcomm top chipset vendor for Android devices
As the massive growth in mobile and connected devices continues, our latest research focuses on selected smartphone hardware characteristics, including chipset names, chipset vendors, GPUs, RAM, and the number of SIM slots. Check out our latest infographic which breaks down this data and gives you a better understanding of the mobile market today.
DeviceAtlas for the Native App environment
Our customers have regularly asked us whether we can index device information against make/model strings in addition to User-Agent strings. Accordingly, DeviceAtlas has been extended to support the app environment, in addition to web and mobile network environments.
Mobile & Web Analytics: How to make the most out of your device data
Today’s world of web analytics is difficult to navigate without a detailed knowledge of user devices. Find out what sort of device data you can access and how you can leverage this data to gain a competitive edge.
The role of device detection in Video Advertising
For video advertising technology players, getting it right on mobile requires an accurate knowledge of the device you are addressing. Having real-time data on whether a device is a mobile, tablet or desktop as well as other device capabilities such as screen size, resolution, OS and OS version and multimedia capabilities will ensure that the creative will work from a technical perspective and is contextually targeted for mobile devices.
5 Reasons Why You Must Get Your Mobile Ad Targeting Right
50% of mobile ad clicks are accidental, according to a recent study from GoldSpot Media. This finding strikes fear into the hearts of any marketers who thought mobile ads are the answer to dropping CTRs for desktop banners. The good news is that there are still ways of improving mobile ad targeting so that the ads are displayed for the right user at the right time.
9 excellent examples of adaptive design used for e-commerce
You may think that most of the leading e-commerce websites today are purely responsive. In fact, the opposite is true. Adaptive design techniques are superior in terms of addressing e-commerce needs. It provides a very flexible approach that focuses on optimizing any aspects of your website's UX that might boost conversion rate on mobile. Here is a selection of adaptive websites that do a great job in terms of addressing mobile users.
List of smart TV User-Agent strings
Here is our handy list of smart TV User Agent strings, including what you can achieve by parsing them to deliver optimized content.
Adding Device Intelligence to your Platform - Whitepaper
If you work on a product or technical team for any technology platform, you'll know that the constant emergence of new form factors and device categories shows no signs of slowing down. If anything, the trend of device fragmentation is accelerating with the advent of IoT and the inclusion of connectivity in an ever growing variety of devices. Download our latest whitepaper for product and technology teams to see how adding device intelligence into your platform can benefit your customers and your business.
6 not so obvious ways companies can use device detection
With so many devices connected to the internet most companies have understood the need for a reliable way to determine what devices their customers are using. However, not all businesses have a full understanding of what is possible with a device detection solution.
The most used smartphone screen resolutions in 2017
Here are the most recent device usage statistics to help you better understand which smartphone screen resolutions are the most popular in 2017.
DeviceAtlas granted a new patent in the EU
In July 2017 the European Patent Office granted a patent to Afilias Technologies that was originally filed in 2008. This is quite a milestone for us—the application has survived objections from anonymous third parties and a much tougher patent regime than has applied in recent years. The patent in question, EP2245836 A2, is core to the operation of DeviceAtlas and is the reason why our solution is the fastest one out there, while preserving a very small memory footprint and data file. DeviceAtlas delivers speed, accuracy and efficiency—we don’t force you to choose. The same core algorithm is also protected by a US patent US9185182 B2, granted in 2015.
European Patent Office Grants DeviceAtlas Patent for Core Device Detection Algorithm
Press release: Afilias Technologies today announced at DMEXCO that it has been granted a third patent related to its device detection algorithm used in its DeviceAtlas product.
Samsung phones User-Agent strings list
Here's a list of User-Agent (UA) strings used by some of the most popular Samsung phones, including the Galaxy S8.
Most used mobile GPUs in 2017
Learn which GPUs are the most used across the globe, based on web traffic statistics from our network of partner sites.