The DeviceAtlas API - Giant performance with a tiny footprint
The DeviceAtlas APIs offer access to near instantaneous detection of tens of thousands of devices. That of course means that our customers have to heavily invest in oodles of RAM to keep the API and the data file in. Or do they?
User Agent parsing: how it works and how it can be used
This article answers many questions around User-Agent parsing - how it works, and what it can offer.
ZTE ceases operations on the back of US bluster
Bloomberg report that ZTE, China's second largest telecom equipment maker, has suspended all major operations. Huawei are also on the naughty step, with Australia and the UK following the US lead.
How knowledge of device chipset can help your business
Hardware properties are some of the most useful in our data set, which now contains 192 different properties. Here's what they are, and the insights they can offer.
Latest report shows feature phone use still widespread
Our latest report explores statistics for smartphone usage around the globe. Data showed that 13% of all traffic from feature phones came from devices released in 2011. Those released in 2005 - when Nokia still dominated the mobile phone market - were responsible for a disproportionately high volume of traffic
No ‘below the fold’ in OTT advertising - if you know the device
With more than 60% of American households now watching internet-delivered content on their TV, OTT advertising has come of age. But for ad platforms, especially in the video space, the challenge is knowing when exactly that is. How do you know you are addressing audiences in a Connected TV context?
Resurgence of the Feature Phone?
In January 2007, Apple released the iPhone, a move which would change the world of mobile. However, recently we've seen feature phones making a small comeback. Does the data agree?
The Most Popular iPhones of 2017
What's the most popular iPhone in the world? We looked at data for the whole of 2017 to find out.
Limiting Ad Fraud with Device Detection
For anyone involved in the online advertising space, ad fraud is a concern. Learn how DeviceAtlas helps advertisers and agencies reduce the losses to bots, click-farms and other forms of fake traffic.
The Most Popular Smartphones of 2017
Wrapping up our look back on 2017's device landscape, let's dig into the numbers to find out the most popular smartphones of the last year.
How to change User Agent in your desktop browser to view mobile websites
Looking to test mobile websites in your desktop browser? Here are a few easy ways to change your user agent in Chrome, Firefox and Edge desktop browsers.
MWC2018 Highlights - The DeviceAtlas Report
With all eyes firmly fixed on Barcelona for the 2018 Mobile World Congress, the DeviceAtlas team went along to sample the latest devices, technologies and plans at the world's greatest mobile conference.
How to detect iPhone 8 and iPhone X with DeviceAtlas
Here's how to detect the iPhone 8 and iPhone X, with examples of their user agents.
How to detect iPhone 8 and iPhone X with DeviceAtlas
Here's how to detect the iPhone 8 and iPhone X, with examples of their user agents.
Use Cases of Device Detection for Apps
How can device detection in the native app environment give you an edge? The availability of a wide range of additional data points about devices allows deeper and more accurate insight into app usage patterns Here are some examples of how DeviceAtlas is being used to power conversions and engagement.
Android v iOS Market Share - 2017 Review
Winners and losers in the perennial Android v iOS battle. The country which saw the smallest change in overall OS share was Sweden, where Android (48.5%) and iOS (50.7%) continue to dominate the scene.
Optimize m-commerce performance with real-time device insights
The increasing device fragmentation is a growing headache for e-commerce websites as users can access online content on a myriad of devices, in varying contexts. Find out how local device detection can transform your m-commerce strategy and optimize purchasing on all digital devices.