This article answers many questions around User-Agent parsing - how it works, and what it can offer.
Hardware properties are some of the most useful in our data set, which now contains 192 different properties. Here's what they are, and the insights they can offer.
Our latest report explores statistics for smartphone usage around the globe. Data showed that 13% of all traffic from feature phones came from devices released in 2011. Those released in 2005 - when Nokia still dominated the mobile phone market - were responsible for a disproportionately high volume of traffic
With more than 60% of American households now watching internet-delivered content on their TV, OTT advertising has come of age. But for ad platforms, especially in the video space, the challenge is knowing when exactly that is. How do you know you are addressing audiences in a Connected TV context?
Looking to test mobile websites in your desktop browser? Here are a few easy ways to change your user agent in Chrome, Firefox and Edge desktop browsers.
How can device detection in the native app environment give you an edge? The availability of a wide range of additional data points about devices allows deeper and more accurate insight into app usage patterns Here are some examples of how DeviceAtlas is being used to power conversions and engagement.
The increasing device fragmentation is a growing headache for e-commerce websites as users can access online content on a myriad of devices, in varying contexts. Find out how local device detection can transform your m-commerce strategy and optimize purchasing on all digital devices.
DeviceAtlas will be attending Mobile World Congress 2018 which is taking place from 26th Feb-1st March. If you are MWC and would like to have a chat about your device detection strategy, we'll be happy to arrange to connect at the event. Sign up for a meeting here.