5 reasons why you must get your mobile ad targeting right
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50% of mobile ad clicks are accidental, according to a recent study from GoldSpot Media. This finding strikes fear into the hearts of any marketers who thought mobile ads are the answer to dropping CTRs for desktop banners. The good news is that there are still ways of improving mobile ad targeting so that the ads are displayed for the right user at the right time.
Top 5 most popular smartphones across the globe in 2016
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We’ve got the latest statistics on the most popular smartphones in different countries based on the amount of web traffic these phones generated in 2016. Check them out to learn which devices are the most used in your region, and for which devices you should optimize your content.
User-Agent parsing made easy
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User-Agent parsing allows you to identify devices accessing web content due to the fact that a User-Agent string conveys information to the server about the source of the request.
6 not so obvious ways companies can use device detection
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With so many devices connected to the internet most companies have understood the need for a reliable way to determine what devices their customers are using. However, not all businesses have a full understanding of what is possible with a device detection solution.
Android grew faster than iOS in Q1 2016
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Recently we looked into the popularity of mobile operating systems in Q1 2016. While iOS grew faster than Android in most countries over 2015, this trend reversed in Q1 2016 with Android gaining much more than iOS. Check out the latest statistics on the most popular mobile operating systems.
Bots and Crawlers May Represent up to 50% of Web Traffic
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DeviceAtlas Releases Q1 Mobile Web Intelligence Report
Download the new Mobile Web Intelligence Report for Q1 2016
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Did you know that up to a half of your web traffic may be generated by bots and crawlers? This is one of the findings you can learn in the latest edition of The Mobile Web Intelligence Report based on mobile web traffic in Q1 2016. Here’s what we reveal in the report.
List of most active web crawlers User-Agent strings
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Allowing web crawlers to scan your site is a necessity if you want your web pages to appear in Google, Bing or other search results. But at the same time, excessive traffic caused by non-human visitors can be costly in terms of bandwidth, website stability, and even potential outages. To help you understand web crawlers, bots and spiders visiting your site we released the most recent list of top 20 bots including their user agents.
How to use device detection to boost web performance?
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Web performance has become a troubling aspect of the web especially given that today websites can be accessed on many device types on varying connectivity levels. To ensure that your sites loads quickly for all users you need to have a good understanding of user devices. Here’s the latest guide on how to use device detection to improve web performance.
16 mobile market statistics you should know in 2016
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While smartphones are now firmly established as an integral part of our lives, the mobile world continues to change rapidly as new types of device, services and technologies come and go. It is of utmost importance for businesses to stay on top of the ever-changing mobile world. Here is a curated list of 16 most recent statistics which will help you better understand the state of today's mobile industry.