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Device Landscape

The CTV Identity Crisis: What Pixalate's Report Reveals About Bundle IDs

Pixalate reported that the CTV ad market suffers from up to 86% malformed and fraudulent app IDs, causing high fraud, inaccurate targeting, and revenue loss. ...

Aisling Arundel - 11 Dec 2025
5 min read
Device Intelligence

How to Target Audiences Effectively in a Non-PII Environment

Aisling Arundel - 21 Nov 2025
6 min read
Device Detection

Mapping the Full Customer Journey With Device Intelligence

Aisling Arundel - 04 Nov 2025
4 min read
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