Programmatic advertising is a great way for advertisers to buy ad inventory without the hassle of dealing with individual publishers. DSPs who are serious about delivering device-related targeting and reporting need a reliable source of the most accurate and comprehensive device data that includes every web-enabled device potentially accessing the ad content.
With 2016 coming to an end, it’s the perfect time for a short summary giving you an overview of what we talked about on the DeviceAtlas blog. In 2016 many companies focused on getting a better understanding of user devices which is what made this year really great for DeviceAtlas and for the mobile world. This year we were also thrilled to see DeviceAtlas mentioned by some of the largest tech media outlets. Here are some highlights from this year.
While there are only several smartphone makers recognized globally, the overall number of unique phone brands actively used is massive. Just to give you an idea, in Q3 2016 in the USA alone, there were 281 unique mobile device manufacturers whose devices were used for web browsing in that period! In this post, we take a closer look at the most used smartphone makers in 2016 based on website visits.
With the rapid growth of 'digital media time' spent on mobile, it is now extremely important to make sure that the ads reach the right people at the right time. The majority of ad budgets are now spent on carefully targeted rather than wide-reaching campaigns intended for anyone. Device detection is an essential ingredient to make this possible.
Did you know that on average conversion rate on mobile is nearly 3x lower than on desktop computers? A lot of mobile users attempt to complete purchases on their smartphones but they’re forced to switch to their laptops during the process. Check out these 8 methods to address the issue of low conversion rate to make sure that you get the most out of your mobile channels.
We're happy to let you know that we've just released the new DeviceAtlas Mobile Web Intelligence Report for Q3 2016. Download it now to get a comprehensive study on the most used mobile screen resolutions and screen sizes across all continents.
The lastest report from DeviceAtlas, a leading supplier of intelligence on mobile devices, revealed that 1440x2560 (QHD) is now growing at fastest, while 720x1280 is the most used smartphone screen resolution worldwide. The report also tracks OS, device and manufacturer statistics by country.
To make sure that your website delivers a great mobile browsing experience, you need to learn which mobile browsers are the most popular in your target market. For example Android users can swap Chrome for Opera, Firefox, or UC Browser, while iPhone users may prefer Chrome over Safari. Check out the latest statistics on the most popular smartphone browsers based on DeviceAtlas' statistics in Q3 2016.
DUBLIN, October 26, 2016 – DeviceAtlas announced today that it provides device detection capabilities to Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing platform provider which leverages artificial intelligence and big data for real-time advertising.
We're all acutely aware of the fact that we live in an era of mobile devices but when it comes to influencing decision-makers in your company, you need hard numbers underlining the importance of mobile devices today. We’ve put together a ready-made list of statistics related to mobile web design which will help you, and your teammates, better understand the world of mobile browsing today.
With the amount of digital media time spent using mobile devices reaching 68%, mobile is no longer optional but rather an essential aspect of every marketing strategy. A good example is Best Buy which recently drove one million store visits just by making product information more accessible to mobile users. Here's a new guide focusing on the best practices to make sure that mobile drives as many conversions as possible.
Device detection is a flexible tool that companies may use in many ways to get a better understanding of their customers. Detecting a web visitor's mobile network is a useful but little-known technique which you can get access to by using DeviceAtlas.
While a higher screen resolution doesn't necessarily mean better quality, smartphone makers keep adding pixels to their flagship models, for which QHD (1440 x 2560) is now basically standard. Here are the latest stats showing which smartphone screen resolutions are the most popular in 2016 based on real web traffic.
Detecting iPhone models has always been a bit of a headache for companies working in the online space, mainly due to the fact that device model tokens are missing in the UAs. You won’t find iPhone models in your Google Analytics dashboard which shows a single “Apple iPhone” category for all iPhone models. Here’s how DeviceAtlas tackles this issue.
Device Detection can be used to boost your eCommerce success by providing tailored user experiences for visitors. Marketers can now easily identify which device a customer is using and offer product recommendations for a particular device on the fly.
Looking for the latest stats on the most used Android versions in 2016? Check out the latest statistics based on real web traffic which relates to the number of phones actually in use. This data is particularly important if you’re wondering which older versions of Android your mobile app should support.