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iOS vs Android market share 2016

iOS vs Android market share across the whole of 2016

Gartner recently reported that 99.6% of smartphones sold today either use Android or iOS. While this figure clearly reflects that mobile OS fragmentation is over, it doesn’t tell you which of these two OSes is most in use today. Here are the latest statistics on iOS vs Android based on web traffic share across the whole of 2016.

Logo NGINX

Image optimization using the DeviceAtlas NGINX module

In this guide we will show you how adding DeviceAtlas and few lines of configuration to NGINX can transform the performance of your website on mobile devices.

User segmentation

How to use device data for powerful user segmentation

With carefully targeted campaigns you get more bang for your marketing buck, but there are many ways you can handle user segmentation for targeting purposes. Here we'll give you a quick guide on how to make your segmentation based on a seemingly obvious but often overlooked factor: a user's device.

How adaptive web design boosts your conversion rate

To generate leads for your sales teams, you need to have a website that is not only easy on the eye but also one that performs in terms of usability. Find out how adaptive web design can help you boost your conversion rate.

5 ideas to boost your ad platform with device detection

5 Ideas to Boost Your Ad Platform with Device Detection

The growth of mobile traffic is exciting news for all businesses, but with device fragmentation and an increasing variety of mobile user contexts, it may be difficult to reach out to the right mobile audience at the right time. To tackle this issue ad platforms utilize device detection, therefore boosting their performance and capabilities in terms of ads sent to mobile audiences.

Mobile device fragmentation

Device fragmentation still an issue

Mobile device fragmentation is a big headache for companies who don’t optimize their web presence to address differences between web-enabled devices. To underline how big the fragmentation issue is, we analyzed DeviceAtlas web browsing statistics from Q4 2016 focusing on diversity in terms of device characteristics.

DeviceAtlas Mobile Web Traffic Report Q4 2016

iPhone 2G, 3G and 3GS still actively used, new report reveals

Most of us would agree that iPhones generally have a higher resale value than most Android phones, but did you know that some old iPhones are still actively used in many countries? This is what the latest DeviceAtlas report reveals along with many other fascinating stats on the mobile world based on web traffic in Q4 2016.

Mobile World Congress 2017

Mobile World Congress 2017 summary

As Mobile World Congress 2017 came to an end, we are publishing a short summary of what we learned and discovered during this year’s show. We had plenty of inspiring conversations with the top minds in the industry about today’s device landscape. Here is a quick glimpse into the hardware that was exhibited this year in Barcelona.

DeviceAtlas client-side component

How to use the DeviceAtlas Client-side Component

DeviceAtlas allows you to detect additional device properties using the Client-side method. In this article you can learn how to take full advantage of DeviceAtlas Client-side Component and its ability to identify individual Apple devices.

DeviceAtlas wins the IHS Markit Innovation Award at MWC 2017

We're delighted to announce that DeviceAtlas won the IHS Markit Innovation Award at the Mobile World Congress 2017 in Barcelona. The awards ceremony took place during the ShowStoppers event before the show on Sunday 26 February.

DeviceAtlas for apps

DeviceAtlas' deep device intelligence now addresses native app environment

Afilias Technologies, makers of market-leading device intelligence platform DeviceAtlas, today announced that DeviceAtlas is extending its scope to include the native apps environment. This makes DeviceAtlas the only platform that can provide holistic views of device usage across web, apps and mobile network layers. The capability will dramatically improve the ability of app publishers and advertising platforms to more effectively monetize native apps.

Detect touch devices

How to detect touchscreen devices in PHP, Java, .NET and Python

Did you know that according to Google 53% of mobile users abandon websites that take longer than 3 seconds to load? One of the simplest solutions is to optimize user experience on different devices based on detecting selected device features, such as touchscreen. Read this post to learn how to detect touch devices in PHP, Java, .NET and Python.

Mapping the full customer journey with device detection

A more sophisticated approach is needed from businesses when it comes to mapping out the modern customer journey. A core part of this is the ability to track the devices potential customers are using. Read this blog and learn how to map the full customer journey with device detection.

Screen sizes

Most used phone screen sizes to design websites for in 2017

Knowing the most used smartphone screen sizes in your target market can help you decide on how to address your mobile visitors. We put together a detailed breakdown of the most used diagonal screen sizes across selected local markets that you should pay attention to in 2017. While 5-inch and larger phones are the fastest growing categories, 4-inch devices still make up a large part of the market.

Programmatic advertising and device data

Most common device detection use cases for Demand Side Platforms (DSP)

Programmatic advertising is a great way for advertisers to buy ad inventory without the hassle of dealing with individual publishers. DSPs who are serious about delivering device-related targeting and reporting need a reliable source of the most accurate and comprehensive device data that includes every web-enabled device potentially accessing the ad content.

2016: DeviceAtlas blog year in review

With 2016 coming to an end, it’s the perfect time for a short summary giving you an overview of what we talked about on the DeviceAtlas blog. In 2016 many companies focused on getting a better understanding of user devices which is what made this year really great for DeviceAtlas and for the mobile world. This year we were also thrilled to see DeviceAtlas mentioned by some of the largest tech media outlets. Here are some highlights from this year.

Most popular smartphone makers

Most popular smartphone makers in 2016

While there are only several smartphone makers recognized globally, the overall number of unique phone brands actively used is massive. Just to give you an idea, in Q3 2016 in the USA alone, there were 281 unique mobile device manufacturers whose devices were used for web browsing in that period! In this post, we take a closer look at the most used smartphone makers in 2016 based on website visits.

Ad tech icon

Device targeting for advertising: what you need to know

With the rapid growth of 'digital media time' spent on mobile, it is now extremely important to make sure that the ads reach the right people at the right time. The majority of ad budgets are now spent on carefully targeted rather than wide-reaching campaigns intended for anyone. Device detection is an essential ingredient to make this possible.

Mobile conversion rate optimization

8 methods to boost your conversion rate on mobile

Did you know that on average conversion rate on mobile is nearly 3x lower than on desktop computers? A lot of mobile users attempt to complete purchases on their smartphones but they’re forced to switch to their laptops during the process. Check out these 8 methods to address the issue of low conversion rate to make sure that you get the most out of your mobile channels.

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