Blog

7 myths about adaptive web design, debunked

With mobile performance becoming a mainstream issue, there is a lot of debate and some misconceptions around how to address mobile visitors. Is responsive superior to adaptive? Should visitors be redirected to a mobile-specific experience? We put together a list of the most common myths that specifically relate to building adaptive websites and using device detection.

iOS vs Android market share 2016

iOS vs Android market share across the whole of 2016

Gartner recently reported that 99.6% of smartphones sold today either use Android or iOS. While this figure clearly reflects that mobile OS fragmentation is over, it doesn’t tell you which of these two OSes is most in use today. Here are the latest statistics on iOS vs Android based on web traffic share across the whole of 2016.

Logo NGINX

Image optimization using the DeviceAtlas NGINX module

In this guide we will show you how adding DeviceAtlas and few lines of configuration to NGINX can transform the performance of your website on mobile devices.

User segmentation

How to use device data for powerful user segmentation

With carefully targeted campaigns you get more bang for your marketing buck, but there are many ways you can handle user segmentation for targeting purposes. Here we'll give you a quick guide on how to make your segmentation based on a seemingly obvious but often overlooked factor: a user's device.

How adaptive web design boosts your conversion rate

To generate leads for your sales teams, you need to have a website that is not only easy on the eye but also one that performs in terms of usability. Find out how adaptive web design can help you boost your conversion rate.

5 ideas to boost your ad platform with device detection

5 Ideas to Boost Your Ad Platform with Device Detection

The growth of mobile traffic is exciting news for all businesses, but with device fragmentation and an increasing variety of mobile user contexts, it may be difficult to reach out to the right mobile audience at the right time. To tackle this issue ad platforms utilize device detection, therefore boosting their performance and capabilities in terms of ads sent to mobile audiences.

Mobile device fragmentation

Device fragmentation still an issue

Mobile device fragmentation is a big headache for companies who don’t optimize their web presence to address differences between web-enabled devices. To underline how big the fragmentation issue is, we analyzed DeviceAtlas web browsing statistics from Q4 2016 focusing on diversity in terms of device characteristics.

DeviceAtlas Mobile Web Traffic Report Q4 2016

iPhone 2G, 3G and 3GS still actively used, new report reveals

Most of us would agree that iPhones generally have a higher resale value than most Android phones, but did you know that some old iPhones are still actively used in many countries? This is what the latest DeviceAtlas report reveals along with many other fascinating stats on the mobile world based on web traffic in Q4 2016.

Mobile World Congress 2017

Mobile World Congress 2017 summary

As Mobile World Congress 2017 came to an end, we are publishing a short summary of what we learned and discovered during this year’s show. We had plenty of inspiring conversations with the top minds in the industry about today’s device landscape. Here is a quick glimpse into the hardware that was exhibited this year in Barcelona.

Pages