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Rocket Fuel

DeviceAtlas device detection powers Rocket Fuel’s programmatic ad delivery

DUBLIN, October 26, 2016 – DeviceAtlas announced today that it provides device detection capabilities to Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing platform provider which leverages artificial intelligence and big data for real-time advertising.

Mobile statistics

10 surprising statistics on mobile web design

We're all acutely aware of the fact that we live in an era of mobile devices but when it comes to influencing decision-makers in your company, you need hard numbers underlining the importance of mobile devices today. We’ve put together a ready-made list of statistics related to mobile web design which will help you, and your teammates, better understand the world of mobile browsing today.

Mobile Conversion Rate Optimization

New guide: How to optimize conversion rate on mobile devices

With the amount of digital media time spent using mobile devices reaching 68%, mobile is no longer optional but rather an essential aspect of every marketing strategy. A good example is Best Buy which recently drove one million store visits just by making product information more accessible to mobile users. Here's a new guide focusing on the best practices to make sure that mobile drives as many conversions as possible.

AMP logo with no background

AMP for all using DeviceAtlas

AMP is growing in importance in the web publishing world. This post describes a method for exposing AMP pages to all site visitors using DeviceAtlas so that all mobile visitors to your site get to benefit, not just those referred by Google.

Carrier identification

Did you know that you can detect users’ mobile network?

Device detection is a flexible tool that companies may use in many ways to get a better understanding of their customers. Detecting a web visitor's mobile network is a useful but little-known technique which you can get access to by using DeviceAtlas.

screen-resolution

The most used smartphone screen resolutions in 2016

Screen resolutions

The most used smartphone screen resolutions in 2016

While a higher screen resolution doesn't necessarily mean better quality, smartphone makers keep adding pixels to their flagship models, for which QHD (1440 x 2560) is now basically standard. Here are the latest stats showing which smartphone screen resolutions are the most popular in 2016 based on real web traffic.

LTE and VoLTE phones usage statistics

LTE is the industry standard for mobile connectivity. But how prevalent are the devices that are capable of using it across the globe?

Device Detection for eCommerce

Device Data for eCommerce in Action

Device Detection can be used to boost your eCommerce success by providing tailored user experiences for visitors. Marketers can now easily identify which device a customer is using and offer product recommendations for a particular device on the fly.

Android versions market share 2016

Android versions market share Q2 2016

Looking for the latest stats on the most used Android versions in 2016? Check out the latest statistics based on real web traffic which relates to the number of phones actually in use. This data is particularly important if you’re wondering which older versions of Android your mobile app should support.

Airpush DeviceAtlas

Airpush Chooses DeviceAtlas to Provide Device Awareness to Mobile Ad Network

Mobile Advertising firm Airpush and Afilias announced today that DeviceAtlas is now powering device detection and targeting on its advertising network for Android and iOS apps. DeviceAtlas will be used to identify exactly which devices are requesting ads from the network for targeting and reporting purposes.

Apple Devices Lose Browsing Market Share (press release)

Dublin – August 10, 2016 – DeviceAtlas, a leading supplier of intelligence on mobile devices, today released its quarterly Mobile Web Intelligence Report for Q2 2016, which analyzes mobile device traffic to hundreds of thousands of websites around the world.

Mobile Web Intelligence Report Q2 2016

The Mobile Web Intelligence Report for Q2 2016 is out

Q2 2016 wasn’t great for Apple in terms of web traffic share, according to the newly released DeviceAtlas Mobile Web Intelligence Report. Apple lost in 18 out of 20 countries we analysed, including the largest markets such as UK (-10%), Germany (-6%), and USA (-4%). Get the new report to learn about the latest statistics on phone makers, screen sizes, LTE, and more.

Mobile device detection

Why home-grown device detection methods fail to impress

Using an accurate device detection solution is crucial for all businesses working in the online space. If done right, it allows you to accurately target advertising, optimize web content and analyse web traffic to maximize revenues from online sources. But to get device detection right you need a reliable, fast and accurate method which is hard to build on your own.

Hot to filter bot and crawler traffic

How DeviceAtlas can protect your site against bots

Non-human traffic is larger than most business owners are aware of. This is mainly due to the fact that Google Analytics doesn't report on bots and crawlers by default. Here's how device detection can help you identify bots to serve them different payloads or even block them from accessing the website.

How mobile device detection works

How mobile device detection works

Wondering how mobile device detection actually works? Here’s a quick overview of what it is and how it can benefit your website or analytics reporting.

DeviceAtlas Mobile Analytics

Try the Demo: DeviceAtlas for Analytics

DeviceAtlas customers come from many different industries, not just Internet and tech companies. The solution is deployed by a whole range of companies in retail, telecommunications, advertising, financial services, the public sector, the list goes on. The one thing they have in common is a need to understand how their audiendes engage with them from a device perspective.

Most popular smartphones 2016

Top 5 most popular smartphones across the globe in 2016

We’ve got the latest statistics on the most popular smartphones in different countries based on the amount of web traffic these phones generated in 2016. Check them out to learn which devices are the most used in your region, and for which devices you should optimize your content.

Mobile operating systems

Android grew faster than iOS in Q1 2016

Recently we looked into the popularity of mobile operating systems in Q1 2016. While iOS grew faster than Android in most countries over 2015, this trend reversed in Q1 2016 with Android gaining much more than iOS. Check out the latest statistics on the most popular mobile operating systems.

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