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The Importance of Device Graphs in Streaming Services
Device fragmentation makes user behavior unpredictable. Globally, the average person has 3 connected...
Categorising IoT devices - endpoints, enablers and controllers
With the rate of growth in diversity of the IoT and connected devices, operators need deeper insight...
List of TAC numbers
The TAC is an eight digit code which uniquely recognizes a cellular device's hardware configuration....
iPhone Trends Over 15 Years
What has turned into a decade and a half of commercial glory for Apple started off slower than expected...
Leveraging Device Intelligence to Reduce Churn in Streaming Services
Device intelligence offers a number of lucrative opportunities for streaming service providers: business...
Level Up! Device Identification and the ROI Opportunity for Gaming Companies
Fifty years following the release of the Magnavox Odyssey, the world’s first gaming console, the global...
Dark Traffic and Misrepresentation - Analysing the Web Analysers (Part 2)
In part 1 of our Web Analytics Comparison: Analysing the Web Analysers post, we presented research findings...
Website Analytics Comparison - Analysing the Web Analysers (Part 1)
Analysing visitor traffic is important to determine the health of a website. In this article, we present...
OpenRTB and User-Agent Client Hints
The IAB recently published an updated version of the OpenRTB specification. The updated document, a revision...
Optimize OTT Streaming content and avoid android App crashes with DeviceAtlas
Considering that Android devices account for 71.09% of the mobile market share, it’s imperative that...
Happy Holidays from DeviceAtlas
The DeviceAtlas team would like to thank you for your business over 2021 and wish our customers peace...
Analysing the analytics providers
While nearly all the following analytics solutions work by adding tracking code to each of your pages,...
Effectively deliver OTT advertising with DeviceAtlas
There are many different approaches to measuring the impact of OTT advertising including audience splitting...
Server-side device detection used by 88% of Alexa top 100 sites
Device identification enables companies to deliver a small, contained experience to feature phones, a...
Reduce the carbon footprint of your website with DeviceAtlas
Find out how DeviceAtlas' device identification can help your organization reduce its website's carbon...
Top 5 OTT Ad Trends of 2021
OTT advertising enables you to achieve non-skippable ads, track view-through conversion, and more personalization....
List of User-Agent strings 2021
Updated for 2021 — a list of User Agent strings for the most popular devices in use today. Including...
DeviceAtlas HTTP Headers Parser
Learn how our updated HTTP Headers Parser tool can identify devices from both User-Agent strings and...
[Webinar] User-Agent Strings and User Agent Client Hints: navigating the new landscape
Learn how DeviceAltas is evolving our service in line with Google's plans to deprecate and freeze UA...
Bot Analytics Series Part 2: The Importance of Monitoring Bot Traffic
Analysing your bot traffic can help you understand how your site is being used (for example by preview...
