Most common smartphone RAM by country

We recently discussed how knowledge of a device's hardware - CPU, GPU, Total RAM etc - can help inform decisions around content serving, ad-targeting and optimization.

Knowing when a high-powered device requests your content allows you to offer a richer experience for the user. Depending on the context and other variables, you can, for example, offer a high resolution video over a lower-res version. These decisions become especially important for apps, games and video streaming providers that seek to provide a more immersive experience. On a lower-spec smartphone, your content may simply crash, leaving both you and the user feeling less than satisfied.

In early 2017, Lao Shi (an executive at Huawei) claimed smartphones shouldn't require any more than 4GB to function perfectly, suggesting advances to 6GB/8GB and beyond are merely marketing fluff.

Other manufacturers disagree, and 2017 saw smartphones released with more than 4GB of RAM. The Samsung Galaxy Note 8 ships with 6GB, while the Xiaomi Mi Mix 2 and OnePlus 5T offer 8GB options for those who need, or simply want it.

Below are the most used RAM specifications in 21 countries all across the globe, based on Q3 2018 web traffic statistics from our network of partner sites.

Skip straight to most used RAM in:

 

 

Top 5 most common RAM by country

Argentina

  RAM Share
1. 1024 (1GB) 30.83%
2. 2048 (2GB) 28.66%
3. 3072 (3GB) 15.01%
4. 1536 (1.5GB) 13.95%
5. 4096 (4GB) 4.69%

 

Australia

  RAM Share
1. 2GB 35.21%
2. 3GB 24.20%
3. 4GB 19.64%
4. 1GB 13.14%
5. 6GB 5.60%

 

Brazil

  RAM Share
1. 2GB 26.42%
2. 1GB 21.72%
3. 0.5GB 21.68%
4. 3GB 14.11%
5. 1.5GB 7.22%

 

Canada

  RAM Share
1. 2GB 42.63%
2. 3GB 20.65%
3. 1GB 14.79%
4. 4GB 13.44%
5. 6GB 5.69%

 

Colombia

  RAM Share
1. 1GB 29.66%
2. 2GB 26.37%
3. 3GB 16.18%
4. 1.5GB 13.53%
5. 0.5GB 7.51%

 

Egypt

  RAM Share
1. 2GB 24.85%
2. 1GB 24.85%
3. 3GB 21.70%
4. 1.5GB 8.53%
5. 4GB 7.88%

 

France

  RAM Share
1. 2GB 36.53%
2. 3GB 17.25%
3. 1GB 15.49%
4. 4GB 13.84%
5. 0.5GB 8.40%

 

Germany

  RAM Share
1. 2GB 37.96%
2. 4GB 19.41%
3. 3GB 18.57%
4. 1GB 11.77%
5. 1.5GB 6.90%

 

India

  RAM Share
1. 2GB 29.99%
2. 0.5GB 16.75%
3. 3GB 16.12%
4. 1GB 15.95%
5. 4GB 10.23%

 

Ireland

  RAM Share
1. 2GB 47.37%
2. 1GB 20.49%
3. 3GB 15.03%
4. 4GB 10.37%
5. 1.5GB 3.01%

 

Italy

  RAM Share
1. 2GB 40.00%
2. 1GB 19.11%
3. 3GB 17.96%
4. 4GB 11.42%
5. 1.5GB 5.70%

 

Japan

  RAM Share
1. 2GB 52.14%
2. 3GB 26.08%
3. 1GB 11.43%
4. 4GB 7.58%
5. 6GB 1.30%

 

Malaysia

  RAM Share
1. 2GB 31.21%
2. 3GB 20.82%
3. 1GB 17.46%
4. 1.5GB 15.37%
5. 4GB 8.66%

 

Nigeria

  RAM Share
1. 1GB 30.13%
2. 2GB 28.60%
3. 3GB 18.57%
4. 4GB 7.40%
5. 0.5GB 6.06%

 

Poland

  RAM Share
1. 2GB 37.92%
2. 3GB 19.05%
3. 4GB 13.85%
4. 1GB 10.92%
5. 1.5GB 8.13%

 

Russia

  RAM Share
1. 2GB 36.16%
2. 1GB 23.55%
3. 3GB 17.86%
4. 4GB 6.07%
5. 1.5GB 5.96%

 

South Africa

  RAM Share
1. 2GB 31.36%
2. 1GB 18.74%
3. 3GB 17.71%
4. 4GB 13.41%
5. 1.5GB 6.99%

 

Spain

  RAM Share
1. 2GB 36.40%
2. 3GB 20.72%
3. 1GB 17.25%
4. 4GB 13.03%
5. 1.5GB 5.27%

 

Sweden

  RAM Share
1. 2GB 44.29%
2. 3GB 18.00%
3. 4GB 16.39%
4. 1GB 12.39%
5. 6GB 3.76%

 

United Kingdom

  RAM Share
1. 2GB 42.81%
2. 3GB 18.61%
3. 4GB 15.84%
4. 1GB 14.37%
5. 1.5GB 3.41%

 

United States

  RAM Share
1. 2GB 39.19%
2. 3GB 27.07%
3. 4GB 15.52%
4. 1GB 10.79%
5. 6GB 3.51%

 

Main Image via Flickr.

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