With users’ online buying behavior becoming increasingly complex and non-linear there is ever more sensitivity to web performance. Use our brand new ROI tool which will help you calculate your company's revenue uplift from implementing server-side device detection.
The fact that mobile users demand a fast web experience on any device is neither a secret nor a surprise. Mobile traffic has, in recent years, surpassed desktop device traffic, and no user, given this ubiquity, will accept poor performance on mobile devices. We are trying to push ever more data over a mobile infrastructure whose development has not kept pace with the amount of traffic it is managing, hampering content delivery and mobile performance.
The latest DeviceAtlas Mobile Web Intelligence report for Q1 2017 reveals that for the largest news websites, load time on mobile was a whopping 10.5 seconds on average. That's over 3 times longer than the 3 seconds threshold most users expect according to a recent benchmark from Google. The slowest websites took an unbelievable 19-22 seconds.
While you may think that the largest newspapers are stellar in terms of web performance on mobile, the reality is far from ideal. According to the new research by DeviceAtlas, the average load time on mobile for newspaper websites is around 10.5 seconds with the slowest websites reaching 19-22 seconds. Interestingly, according to Google, 53% of mobile users only wait 3 seconds before they abandon websites that don't load.
Web performance has become a troubling aspect of the web especially given that today websites can be accessed on many device types on varying connectivity levels. To ensure that your sites loads quickly for all users you need to have a good understanding of user devices. Here’s the latest guide on how to use device detection to improve web performance.