Ad Targeting

Choose a category below to quickly discover all our device intelligence articles.


Ad Targeting
Device Landscape

DeviceAtlas in 2017: the year in review

2017 has been a busy year for DeviceAtlas - new product, new patents, new website, and an award at MWC!...

Martin Clancy - 18 Dec 2017
6 min read
Device Detection

5 Reasons Why You Must Get Your Mobile Ad Targeting Right

50% of mobile ad clicks are accidental, according to a recent study from GoldSpot Media. This finding...

Pawel Piejko - 24 Oct 2017
5 min read
Whitepapers

Why programmatic advertising needs device intelligence

One of the most persistent and important challenges facing the mobile advertising industry is how to...

Stephen Clarke - 16 Aug 2017
2 min read
Device Landscape

5 Ideas to Boost Your Ad Platform with Device Detection

The growth of mobile traffic is exciting news for all businesses, but with device fragmentation and an...

Pawel Piejko - 16 Mar 2017
4 min read
Mobile Statistics

Most common device detection use cases for Demand Side Platforms (DSP)

Programmatic advertising is a great way for advertisers to buy ad inventory without the hassle of dealing...

Pawel Piejko - 13 Jan 2017
5 min read
Device Detection

Device targeting for advertising: what you need to know

With the rapid growth of 'digital media time' spent on mobile, it is now extremely important to make...

Pawel Piejko - 06 Dec 2016
4 min read
News & Events

DeviceAtlas device detection powers Rocket Fuel’s programmatic ad delivery

DUBLIN, October 26, 2016 – DeviceAtlas announced today that it provides device detection capabilities...

Martin Clancy - 26 Oct 2016
3 min read
News & Events

Airpush Chooses DeviceAtlas to Provide Device Awareness to Mobile Ad Network

Mobile Advertising firm Airpush and Afilias announced today that DeviceAtlas is now powering device detection...

Martin Clancy - 15 Aug 2016
3 min read
News & Events

SpotXchange Chooses DeviceAtlas to Target Ads to Specific Devices

Afilias today announced that the SpotXchange video ad platform has chosen DeviceAtlas as its device intelligence...

Martin Clancy - 15 Jun 2015
5 min read
News & Events

ADTECH extends commitment to mobile with DeviceAtlas

Delighted to share this news from ADTECH, who have recently announced their partnership with DeviceAtlas...

Martin Clancy - 30 Jun 2014
4 min read
Whitepapers

Ad targeting in a multi-screen world

The latest DeviceAtlas whitepaper looks at how device-diversity can be leveraged to help target advertising...

Martin Clancy - 23 Jun 2014
2 min read
Device Landscape

Why increasing device fragmentation is having a positive impact on mobile ad targeting

Cellphones, smartphones, phablets, tablets, e-readers, PCs, notebooks, games consoles, smartwatches,...

Pawel Piejko - 20 Jun 2014
4 min read
Device Detection

What is a demand-side platform (DSP) and real-time bidding (RTB)?

Those days when advertisers would buy huge blocks of untargeted mobile advertising with little idea about...

Pawel Piejko - 03 Jan 2014
14 min read