Ad Targeting
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DeviceAtlas in 2017: the year in review
2017 has been a busy year for DeviceAtlas - new product, new patents, new website, and an award at MWC!...
5 Reasons Why You Must Get Your Mobile Ad Targeting Right
50% of mobile ad clicks are accidental, according to a recent study from GoldSpot Media. This finding...
Why programmatic advertising needs device intelligence
One of the most persistent and important challenges facing the mobile advertising industry is how to...
5 Ideas to Boost Your Ad Platform with Device Detection
The growth of mobile traffic is exciting news for all businesses, but with device fragmentation and an...
Most common device detection use cases for Demand Side Platforms (DSP)
Programmatic advertising is a great way for advertisers to buy ad inventory without the hassle of dealing...
Device targeting for advertising: what you need to know
With the rapid growth of 'digital media time' spent on mobile, it is now extremely important to make...
DeviceAtlas device detection powers Rocket Fuel’s programmatic ad delivery
DUBLIN, October 26, 2016 – DeviceAtlas announced today that it provides device detection capabilities...
Airpush Chooses DeviceAtlas to Provide Device Awareness to Mobile Ad Network
Mobile Advertising firm Airpush and Afilias announced today that DeviceAtlas is now powering device detection...
SpotXchange Chooses DeviceAtlas to Target Ads to Specific Devices
Afilias today announced that the SpotXchange video ad platform has chosen DeviceAtlas as its device intelligence...
ADTECH extends commitment to mobile with DeviceAtlas
Delighted to share this news from ADTECH, who have recently announced their partnership with DeviceAtlas...
Ad targeting in a multi-screen world
The latest DeviceAtlas whitepaper looks at how device-diversity can be leveraged to help target advertising...
Why increasing device fragmentation is having a positive impact on mobile ad targeting
Cellphones, smartphones, phablets, tablets, e-readers, PCs, notebooks, games consoles, smartwatches,...
What is a demand-side platform (DSP) and real-time bidding (RTB)?
Those days when advertisers would buy huge blocks of untargeted mobile advertising with little idea about...
