How to get detailed device analytics for web and apps environments [New Whitepaper]
For organizations where native apps and mobile web are both important channels, the onus is on them to take what they know about devices accessing their web properties and replicate that in the native app environment. Our latest report on ‘Device Intelligence Across Environments’ explores the best way to get a consistent view of device usage across the web and app environments and how to use this data to amplify your analytics and advertising efforts.
18 Mobile Market Statistics You Should Know in 2018
Read on to find out what's the new in the mobile industry, what percentage of users have a smartphone, what's driving mobile activity, how has mobile advertising fared this year and many more mobile marketing statistics.
DeviceAtlas for the Native App environment
Our customers have regularly asked us whether we can index device information against make/model strings in addition to User-Agent strings. Accordingly, DeviceAtlas has been extended to support the app environment, in addition to web and mobile network environments.
DeviceAtlas wins the IHS Markit Innovation Award at MWC 2017
We're delighted to announce that DeviceAtlas won the IHS Markit Innovation Award at the Mobile World Congress 2017 in Barcelona. The awards ceremony took place during the ShowStoppers event before the show on Sunday 26 February.
How to improve app monetization (improved ad targeting)
Let's take a brief look at the advertising ecosystem and how it interacts with devices, and how app creators can improve their ad targeting to increase their returns.
19 Mobile Web Predictions for 2019
As 2018 draws to a close, let's take a look at what the next twelve months may bring to the world of smartphones, mobile advertising, the internet at large and everything in between.
DeviceAtlas' deep device intelligence now addresses native app environment
Afilias Technologies, makers of market-leading device intelligence platform DeviceAtlas, today announced that DeviceAtlas is extending its scope to include the native apps environment. This makes DeviceAtlas the only platform that can provide holistic views of device usage across web, apps and mobile network layers. The capability will dramatically improve the ability of app publishers and advertising platforms to more effectively monetize native apps.
Mobile apps: native vs. web apps - what are the pros and cons?
Rapid advances in HTML5, the new more mobile friendly version of the Web language, and the hard work by the standards body World Wide Web Consortium (W3C) to create standard interfaces across mobile devices mean that Web apps can – or will be able to – do many of the things that native apps can do.