With powerful and affordable smartphones hitting the shelves practically every day, mobile data usage figures continue to grow rapidly. According to a research company Chetan Sharma, mobile users in the US now download a whopping 2GB per month on average.
Now that the HTML5 set of standards has reached Recommendation status (the W3C's way of saying it's now a published standard) the DeviceAtlas team thought we'd take a look at how support for HTML5 has grown in shipping mobile devices over the past few years. We have a wealth of device data to draw from since we've been tracking devices ever since mobile phones could access the web.
Back in May, we added two new data points to DeviceAtlas which are useful for implementations where language and locale (country variant of a language) are of interest as a criteria for targeting content experiences and/or advertising, in addition to criteria already available on the device's physical and vitual capabilities.
We have had plenty of questions regarding new iPhone 6 detection, so we’ll provide the details here. With the new iOS update and new iPhone 6 family there is no change regarding server-side detection. There is still no unique token presented in the User-Agent headers which can be used for identification of the hardware version.
As the proportion of traffic from mobile devices continues to ramp, savvy marketers and web strategists are taking the time to understand exactly what the nature of that traffic is. We look at traffic coming from thousands of mobile websites across the world. This data gives a unique insight into the nature of a broad swath of device traffic using User Agent string analysis performed by the DeviceAtlas API.
We all know that web site traffic from mobile devices is increasing rapidly. But what does it actually consist of? What devices are more popular or how large is the fraction of "non-human" traffic? There have been many reports and analysis done on web traffic in general, but there are also a couple of good reasons to look at mobile web traffic data, that is, traffic to websites optimized for mobile device use.
New figures from industry analyst IDC show huge growth from Chinese handset manufacturers. According to IDC's report, better build quality and cheaper price points will hasten the decline of the feature phone market and usher in a global era of smartphone ownership. (Although it is still worth noting that feature phones accounted for about 45 percent of handsets sold last year.) For web developers, that means that the Android platform is likely to become even more important on the global stage, given that the open source OS is the platform of choice for Chinese handset manufacturers.
Maximiliano Firtman (@firt) published a very comprehensive piece touching on performance, RWD, RESS, mobile web and more on SmashingMag recently rather provocatively entitled "You May Be Losing Users If Responsive Web Design Is Your Only Mobile Strategy". The whole responsive debate is something of an evergreen in web dev circles: where once the argument centred around UX and whether it was a good idea to serve the same content but reflow/hide some of it depending on screen size, now performance has become more of a leitmotif in commentary.
Targeting mobile devices has become increasingly important for user experience, regardless of the web server technology in use.
Delighted to share this news from ADTECH, who have recently announced their partnership with DeviceAtlas to extend their commitment to mobile across AOL Platforms offerings including Marketplace, Pictela, AdLearn Open Platform and Advertising.com.
The latest DeviceAtlas whitepaper looks at how device-diversity can be leveraged to help target advertising in a multi-screen world. With global mobile advertising spend projected to be $42 billion by 2017 (Gartner) and the RTB standard continuing to gain traction, device intelligence is clearly worth getting right for players in the advertising ecosystem.
Cellphones, smartphones, phablets, tablets, e-readers, PCs, notebooks, games consoles, smartwatches, smartTVs, connected cars… there’s an ever-expanding array of Internet-enabled device types and vast numbers of them. Gartner predicts there will be 6.4 billion connected devices used in 2016. This device diversity should not be seen as a barrier to mobile advertising, but rather as an opportunity to achieve better targeted ads.
Google has recently upped the ante with its updated stance on redirection of users to mobile content. From now on Google will append a warning if a mobile search result redirects users to the home page of a mobile site rather than presenting a mobile specific version of the content. This change is designed to address poor user experience where a non-intuitive redirection gets between the user and the content they are looking for.
The DeviceAtlas team will be at the Internet Retailer and Commerce Exhibition this week (Jun 10-13, 2014). If you want to learn about how to bring how device intelligence can help drive conversions on for eCommerce sites, then drop by our booth (#2
Content Management Systems or CMSes as they are known to most of us, form the backbone of content publishing on the web. The largest and most well known of them - Wordpress, Drupal, Joomla inter alia - are as familiar to those working in the web industry as the HTML they help to seamlessly produce. The basic premise of the CMS is to easily create and publish content for the web. So how well do they cater to today's web, accessed by countless different device types every minute of every day?
Strategy Analytics released their latest handset shipments data last week. One of the key findings was that Apple's market share continues to be challenged by Android based handsets. This is something that is echoed in DeviceAtlas' index of device traffic, which combines data from dotMobi's DeviceAtlas device detection solution and dotMobi's global network of goMobi websites to measure which handsets are actually being used to access web content on tablets and phones. We have stressed that this is device usage data and not the same thing as device shipment data, but it is interesting nonetheless to compare these metrics.