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tesla-model-s

Can your web analytics identify cars?

Identifying visiting devices adds a powerful layer of insight to your analytics package, allowing you to understand and improve the user experience for all your visitors.

Memory usage of the DeviceAtlas API

The DeviceAtlas API - Giant performance with a tiny footprint

The DeviceAtlas APIs offer access to near instantaneous detection of tens of thousands of devices. That of course means that our customers have to heavily invest in oodles of RAM to keep the API and the data file in. Or do they?

User Agent parsing

User Agent parsing: how it works and how it can be used

This article answers many questions around User-Agent parsing - how it works, and what it can offer.

uk-flag-iphone

5 facts about the mobile market in the UK

eMarketer predict that by 2019, adults in the UK will spend over two hours each day on their smartphones. With that in mind, it's important to know the most used phones, vendors, operating systems, screen sizes and mobile browsers in the United Kingdom.

ZTE ceases operations on the back of US bluster

Bloomberg report that ZTE, China's second largest telecom equipment maker, has suspended all major operations. Huawei are also on the naughty step, with Australia and the UK following the US lead.

How knowledge of device chipset can help your business

Hardware properties are some of the most useful in our data set, which now contains 180 different properties. Here's what they are, and the insights they can offer.

mobile-market-usa

5 facts about the mobile market in the USA

The US is home to some pioneers of the mobile web, such as Apple, inventors of the iPhone. We looked at the Q1 2018 data to see which handsets are popular, what OS they run, and how people browse the internet when using them.

mobile-web-intelligence-report-april18

Latest report shows feature phone use still widespread

Our latest report explores statistics for smartphone usage around the globe. Data showed that 13% of all traffic from feature phones came from devices released in 2011. Those released in 2005 - when Nokia still dominated the mobile phone market - were responsible for a disproportionately high volume of traffic

DeviceAtlas OTT

No ‘below the fold’ in OTT advertising - if you know the device

With more than 60% of American households now watching internet-delivered content on their TV, OTT advertising has come of age. But for ad platforms, especially in the video space, the challenge is knowing when exactly that is. How do you know you are addressing audiences in a Connected TV context?

popular-feature-phones

Resurgence of the Feature Phone?

In January 2007, Apple released the iPhone, a move which would change the world of mobile. However, recently we've seen feature phones making a small comeback. Does the data agree?

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