Afilias Technologies, makers of market-leading device intelligence platform DeviceAtlas, today announced that DeviceAtlas is extending its scope to include the native apps environment. This makes DeviceAtlas the only platform that can provide holistic views of device usage across web, apps and mobile network layers. The capability will dramatically improve the ability of app publishers and advertising platforms to more effectively monetize native apps.
Did you know that according to Google 53% of mobile users abandon websites that take longer than 3 seconds to load? One of the simplest solutions is to optimize user experience on different devices based on detecting selected device features, such as touchscreen. Read this post to learn how to detect touch devices in PHP, Java, .NET and Python.
A more sophisticated approach is needed from businesses when it comes to mapping out the modern customer journey. A core part of this is the ability to track the devices potential customers are using. Read this blog and learn how to map the full customer journey with device detection.
Knowing the most used smartphone screen sizes in your target market can help you decide on how to address your mobile visitors. We put together a detailed breakdown of the most used diagonal screen sizes across selected local markets that you should pay attention to in 2017. While 5-inch and larger phones are the fastest growing categories, 4-inch devices still make up a large part of the market.
Programmatic advertising is a great way for advertisers to buy ad inventory without the hassle of dealing with individual publishers. DSPs who are serious about delivering device-related targeting and reporting need a reliable source of the most accurate and comprehensive device data that includes every web-enabled device potentially accessing the ad content.
With 2016 coming to an end, it’s the perfect time for a short summary giving you an overview of what we talked about on the DeviceAtlas blog. In 2016 many companies focused on getting a better understanding of user devices which is what made this year really great for DeviceAtlas and for the mobile world. This year we were also thrilled to see DeviceAtlas mentioned by some of the largest tech media outlets. Here are some highlights from this year.
While there are only several smartphone makers recognized globally, the overall number of unique phone brands actively used is massive. Just to give you an idea, in Q3 2016 in the USA alone, there were 281 unique mobile device manufacturers whose devices were used for web browsing in that period! In this post, we take a closer look at the most used smartphone makers in 2016 based on website visits.
With the rapid growth of 'digital media time' spent on mobile, it is now extremely important to make sure that the ads reach the right people at the right time. The majority of ad budgets are now spent on carefully targeted rather than wide-reaching campaigns intended for anyone. Device detection is an essential ingredient to make this possible.
Did you know that on average conversion rate on mobile is nearly 3x lower than on desktop computers? A lot of mobile users attempt to complete purchases on their smartphones but they’re forced to switch to their laptops during the process. Check out these 8 methods to address the issue of low conversion rate to make sure that you get the most out of your mobile channels.
We're happy to let you know that we've just released the new DeviceAtlas Mobile Web Intelligence Report for Q3 2016. Download it now to get a comprehensive study on the most used mobile screen resolutions and screen sizes across all continents.