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Latest articles by James Farrelly

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Network Optimization For The Generations Of Mobile Telephony

See how insights into 2G, 3G, 4G and 5G device capabilities on a mobile network can result in a competitive advantage for MNOs and their service providers.

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eSIM – An AdTech Opportunity

Get key eSIM details, including answers to “What is eSIM”, what are the consumer benefits & how to enable eSIM device targeting in digital advertising platforms, here.

Accessing TAC In Android 10 – A High-Impact DeviceAtlas Contribution

Access TAC In Android 10 with this simple method. Get the background, benefits & learn how to easily implement our Android contribution here.

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[Webinar] The strategic value of Device Intelligence in an evolving privacy landscape

The increasing restrictions on user-level data is leading to many challenges for businesses. As a result, more firms are turning to contextual data, more specifically device intelligence, due to the valuable non-PII data related opportunities. Join us for our upcoming webinar where we discuss these opportunities and more. Get details here.

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Solving the CTV User-Agent Problem

Get the formalized distinction between OTT and CTV, along with key trends, challenges, solutions & opportunities in the OTT ecosystem, here.

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The most popular iPhone models in 2020

What iPhone is most popular worldwide? See the overall traffic market share for 18 different iPhones models, along with changes from the previous year. And see the most popular iPhones across 36 countries.

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Network Optimization For IoT Devices

IoT is experiencing rapid development, which is leading to challenges for network operators. Learn how IoT device intelligence can help overcome these challenges.

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VoWiFi – A Win-Win But When Is The Right Time For Upgrades?

VoWiFi offers many benefits to operators and subscribers. But is there enough opportunity for you to invest? Device Map’s VoWiFi property can help answer this question.

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Client Hints and A High-Value Use Case

Learn more about Client Hints including the aim, background, limitations and get a key high-value use case that has calculable ROI, here.

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Advertising Fraud Meaning, Prevention and Detection

Ad fraud costs advertisers billions of dollars every year. Get key details including common types of ad fraud, how to prevent ad fraud and how AdTech platforms can limit ad fraud with DeviceAtlas.

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