NPAW choose DeviceAtlas to power its YOUBORA Suite with device intelligence
By Stephen Clarke - 09 Apr 2019
Video intelligence company NPAW announces new partnership with DeviceAtlas. Find out why they chose DeviceAtlas and how they will be leveraging device intelligence in their YOUBORA suite.
Optimize m-commerce performance with real-time device insights
By Stephen Clarke - 30 Jan 2018
The increasing device fragmentation is a growing headache for e-commerce websites as users can access online content on a myriad of devices, in varying contexts. Find out how local device detection can transform your m-commerce strategy and optimize purchasing on all digital devices.
Meet DeviceAtlas at Mobile World Congress 2018
By Stephen Clarke - 29 Jan 2018
DeviceAtlas will be attending Mobile World Congress 2018 which is taking place from 26th Feb-1st March. If you are MWC and would like to have a chat about your device detection strategy, we'll be happy to arrange to connect at the event. Sign up for a meeting here.
How to get detailed device analytics for web and apps environments
By Stephen Clarke - 09 Jan 2018
For organizations where native apps and mobile web are both important channels, the onus is on them to take what they know about devices accessing their web properties and replicate that in the native app environment. Our latest report on ‘Device Intelligence Across Environments’ explores the best way to get a consistent view of device usage across the web and app environments and how to use this data to amplify your analytics and advertising efforts.
18 Mobile Market Statistics You Should Know in 2018
By Stephen Clarke - 04 Dec 2017
Read on to find out what's the new in the mobile industry, what percentage of users have a smartphone, what's driving mobile activity, how has mobile advertising fared this year and many more mobile marketing statistics.
How to create and leverage your own device database
By Stephen Clarke - 21 Nov 2017
The wider the variety of devices used, the greater the risk is in terms of providing an inadequate user experience which has an impact on your bottom line. This means companies need to be on their A-game when delivering effective ways to handle device fragmentation for their customers. Find out how you can leverage your own device database.
Qualcomm top chipset vendor for Android devices
By Stephen Clarke - 14 Nov 2017
As the massive growth in mobile and connected devices continues, our latest research focuses on selected smartphone hardware characteristics, including chipset names, chipset vendors, GPUs, RAM, and the number of SIM slots. Check out our latest infographic which breaks down this data and gives you a better understanding of the mobile market today.
Mobile & Web Analytics: How to make the most out of your device data
By Stephen Clarke - 31 Oct 2017
Today’s world of web analytics is difficult to navigate without a detailed knowledge of user devices. Find out what sort of device data you can access and how you can leverage this data to gain a competitive edge.
Why programmatic advertising needs device intelligence
By Stephen Clarke - 16 Aug 2017
One of the most persistent and important challenges facing the mobile advertising industry is how to manage increasing device fragmentation. Learn about the implications device fragmentation has for players in the programmatic advertising space and how they can effectively harness fragmentation to benefit their platforms and create value for their customers.
How Telaria uses DeviceAtlas to cluster visiting devices into 'device families'
By Stephen Clarke - 18 Jul 2017
It is now essential for businesses to have an excellent understanding of device diversity to boost conversion rates on mobile. This couldn't be truer of the ad technology landscape where speed and performance of ads are key drivers. Find how out how Telaria have stayed on top of the device landscape by integrating DeviceAtlas.