By Stephen Clarke - 09 Jan 2018
For organizations where native apps and mobile web are both important channels, the onus is on them to take what they know about devices accessing their web properties and replicate that in the native app environment. Our latest report on ‘Device Intelligence Across Environments’ explores the best way to get a consistent view of device usage across the web and app environments and how to use this data to amplify your analytics and advertising efforts.
By Stephen Clarke - 04 Dec 2017
2018 is fast approaching which means it's the ideal time to sit down and take a look at what the mobile world has thrown at us this year. Read on to find out what's the new in the mobile industry, what's driving mobile activity, how has mobile advertising fared this year and much more.
By Stephen Clarke - 21 Nov 2017
The wider the variety of devices used, the greater the risk is in terms of providing an inadequate user experience which has an impact on your bottom line. This means companies need to be on their A-game when delivering effective ways to handle device fragmentation for their customers. Find out how you can leverage your own device database.
By Stephen Clarke - 14 Nov 2017
As the massive growth in mobile and connected devices continues, our latest research focuses on selected smartphone hardware characteristics, including chipset names, chipset vendors, GPUs, RAM, and the number of SIM slots. Check out our latest infographic which breaks down this data and gives you a better understanding of the mobile market today.
By Stephen Clarke - 31 Oct 2017
Today’s world of web analytics is difficult to navigate without a detailed knowledge of user devices. Find out what sort of device data you can access and how you can leverage this data to gain a competitive edge.
By Stephen Clarke - 16 Aug 2017
One of the most persistent and important challenges facing the mobile advertising industry is how to manage increasing device fragmentation. Learn about the implications device fragmentation has for players in the programmatic advertising space and how they can effectively harness fragmentation to benefit their platforms and create value for their customers.
By Stephen Clarke - 18 Jul 2017
It is now essential for businesses to have an excellent understanding of device diversity to boost conversion rates on mobile. This couldn't be truer of the ad technology landscape where speed and performance of ads are key drivers. Find how out how Tremor Video have stayed on top of the device landscape by integrating DeviceAtlas.
By Stephen Clarke - 14 Jun 2017
With users’ online buying behavior becoming increasingly complex and non-linear there is ever more sensitivity to web performance. Use our brand new ROI tool which will help you calculate your company's revenue uplift from implementing server-side device detection.
By Stephen Clarke - 23 Mar 2017
To generate leads for your sales teams, you need to have a website that is not only easy on the eye but also one that performs in terms of usability. Find out how adaptive web design can help you boost your conversion rate.
By Stephen Clarke - 25 Jan 2017
A more sophisticated approach is needed from businesses when it comes to mapping out the modern customer journey. A core part of this is the ability to track the devices potential customers are using. Read this blog and learn how to map the full customer journey with device detection.